This is the inaugural post in a new Friday series called “Blog Friday.” Here, I explore bloggers who impress the crowd with high-quality content that pushes the envelope. I want to be impressed, and I want my readers to feel the same way. In addition to walking away with a “wow,” I’d like some learning to take place, too.
Bryan Kramer is CEO/President of Pure Matter in Silicon Valley. He writes a blog for brand marketers and anyone else who wants the pulse of the digital space. It’s via Bryan’s interview with Jeremiah Owyang recently that pushed my thinking into new heights about the crowd and the future of companies.Read More →
Authenticity is at risk. There is too much pressure as a professional blogger to monetize, engage, develop a brand, be a leader with unique content, and utilize digital marketing for lead generation and search marketing. When you’re making the climb from newbie blogger to professional, there are many bloggers ahead of you to follow and heed their examples.
It’s not hard to see that all the tools of the trade to create the largest professional brand are right there for the plucking; but, at what expense?Read More →
On the AllArminda blog, Arminda Lindsay wrote a post Oct. 23, 2013 sharing this story below about launching her happiness crusade. I extrapolate that blog post right her and make Arminda the subject of this Happy Friday Series. P.S. You can also find her writings at YumVeg.com where vegan food and cooking are her delight.
I had the distinct pleasure of meeting Arminda IRL at ConvergeSouth where I had the opportunity to keynote the content marketing track of that conference. During that time, she permitted me the opportunity to corral her into doing a Soulati Media On The Street (below).Read More →
There’s a solid distinction between branding yourself via a blog and monetizing a blog. In various conversations of late, I’ve grown to understand that difference and would like to share here.
Before I do, let me also share that I’m a late blogger bloomer. There are many, many others doing this in their sleep and who may also have the privilege of surrounding themselves with a team of accomplished experts.
As a core public relations solo professional, my skill set is in earned media, owned media and shared media – not digital marketing. That, in HubSpot school, I’ve had to learn on my own.
It’s resonating.Read More →