On the AllArminda blog, Arminda Lindsay wrote a post Oct. 23, 2013 sharing this story below about launching her happiness crusade. I extrapolate that blog post right her and make Arminda the subject of this Happy Friday Series. P.S. You can also find her writings at YumVeg.com where vegan food and cooking are her delight.
I had the distinct pleasure of meeting Arminda IRL at ConvergeSouth where I had the opportunity to keynote the content marketing track of that conference. During that time, she permitted me the opportunity to corral her into doing a Soulati Media On The Street (below).Read More →
There’s a solid distinction between branding yourself via a blog and monetizing a blog. In various conversations of late, I’ve grown to understand that difference and would like to share here.
Before I do, let me also share that I’m a late blogger bloomer. There are many, many others doing this in their sleep and who may also have the privilege of surrounding themselves with a team of accomplished experts.
As a core public relations solo professional, my skill set is in earned media, owned media and shared media – not digital marketing. That, in HubSpot school, I’ve had to learn on my own.
It’s resonating.Read More →
Every day another someone from a really cool company, blog, blogging community, organization, or other network asks me to write for them, speak to them, brainstorm about the exchange of content, consider paying a fee to join a network, or hawk a product pitched from the far reaches of Russia and India.
And, I rarely say no because who knows what doors may open as a result of that opportunity?
What’s happening is my stretch is thinning dangerously. The offers are ubiquitous, and as a starter, I’m jazzed about what’s new and next. They say a sucker is born every minute; perhaps you’re reading one right now.
But, I can’t think like that. What I’m doing by accommodating most everyone’s requests is building a brand that appears to be #RockHot solid, so I’m told. It feels that way to me, as well. And, here’s the elusive question:
The answer is…few.Read More →
When you invest in digital marketing school via HubSpot, as I have, what you’re told out of the gate is to know your buyer persona. Now that I understand that phrase better, it makes perfect sense. Quite simply, you need to understand the characteristics and demographic of the person most likely to hire your services.
Define Buyer Persona
What’s not as simple as defining buyer persona is writing to meet those criteria every day. To get there, you have to take a hard, introspective look:
What is your purpose writing blog posts every day, three times weekly or once per week?Read More →