A recent conversation with a small-to-medium business (SMB) included the question, “If my business is booming, then why should I keep blogging?”
Great question because blogging takes a boatload of consistent time and attention. Not only is a blogger responsible for creating and publishing genuine and authoritative content, that blogger needs to nurture a community and comment on others’ blogs, too.
I get it; but, here’s what I said to my peer, friend and colleague:
If your blog goes dormant, you can’t walk the talk with clients.Read More →
(This post originally appeared on Spin Sucks August 8, 2011, written by Jayme Soulati). And, the 162 comments (I might add) are worth their weight in gold.
Public relations practitioners strive to develop authentic relationships; we want genuine and sincere romance with our tiered audiences, and we get there with engagement.
The word “authentic” itself begs for definition. It was used in a variety of ways by a variety of practitioners when I launched an effort awhile back to define public relations on my blog. Social media allows for creating real communities with give and take, with nurturing and education, and with growth by engagement. Combined, these contribute to authenticism (I often coin words).
Enter automation.Read More →
About a month ago, I had a blog post written in long hand to post here and never got around to it. I’m glad I waited; there’s so much more proof that my admiration of all things Apple isn’t just a passing fancy.
Awhile back, I also wrote a little series on creativity. In that series, I wrote about Nest, the new thermostat innovated by former Apple executives. The website was fresh, clean, and sparkling. The product, Nest, is still on my wish list — a thermostat with a brain that programs the temperature in your home for you once you’ve entered a few settings.
Today’s post is about another former Apple executive taking the reins as CEO over at Jacque Pennier or J.C. Penney, Inc. or JCP, as it’s now commonly called in marketing campaigns.Read More →