Do Powerful Brands Use Heart?
The full-page advertisement in the Wall Street Journal boasts a “four-layered masterpiece” describing the hazelnut swirl atop the new Hazelnut Macchiato by Starbucks. The final words we’re left with (there are only 25 words total) are “Crafted by hand and heart.”
Several years ago, I complained to anyone who’d listen that Starbucks was in bed with the Wall Street Journal. I had never seen so much publicity and positive stories in this national business daily for a brand without the power and global reach of IBM, for example.
Incidentally, IBM is one of the five stocks being attributed for pushing the Dow to record high on March 6, 2013.
Read More →Eight Reasons Why Blogs Can’t Go Dormant
A recent conversation with a small-to-medium business (SMB) included the question, “If my business is booming, then why should I keep blogging?”
Great question because blogging takes a boatload of consistent time and attention. Not only is a blogger responsible for creating and publishing genuine and authoritative content, that blogger needs to nurture a community and comment on others’ blogs, too.
I get it; but, here’s what I said to my peer, friend and colleague:
If your blog goes dormant, you can’t walk the talk with clients.
Read More →Three Things Threatening Authenticity; Do You Agree?
(This post originally appeared on Spin Sucks August 8, 2011, written by Jayme Soulati). And, the 162 comments (I might add) are worth their weight in gold.
Public relations practitioners strive to develop authentic relationships; we want genuine and sincere romance with our tiered audiences, and we get there with engagement.
The word “authentic” itself begs for definition. It was used in a variety of ways by a variety of practitioners when I launched an effort awhile back to define public relations on my blog. Social media allows for creating real communities with give and take, with nurturing and education, and with growth by engagement. Combined, these contribute to authenticism (I often coin words).
Enter automation.
Read More →How Much Transparency Is Too Much?
My pal I miss so much because she works full time and can’t banter with the best of us has decided to visit here again with a spot-on GP (that’s guest post). Please welcome a familiar face from this community and someone I love dearly, Jenn Whinnem (who recently tied the knot in ever so much secrecy without inviting us to the party; look there she is on her special day!).
Jenn Whinnem says:
Read More →The Apple, The Tree And JCP
About a month ago, I had a blog post written in long hand to post here and never got around to it. I’m glad I waited; there’s so much more proof that my admiration of all things Apple isn’t just a passing fancy.
Awhile back, I also wrote a little series on creativity. In that series, I wrote about Nest, the new thermostat innovated by former Apple executives. The website was fresh, clean, and sparkling. The product, Nest, is still on my wish list — a thermostat with a brain that programs the temperature in your home for you once you’ve entered a few settings.
Today’s post is about another former Apple executive taking the reins as CEO over at Jacque Pennier or J.C. Penney, Inc. or JCP, as it’s now commonly called in marketing campaigns.
Read More →
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