When you think of how you create anything, there is a cyclical nature to the entire process. Creativity has been studied for years by the academicians and scientists attempting to master innovation, the world’s most creative companies, the people with the brightest idea, and all the other elements that go into being creative.
Think of Yourself
Are you a content marketer? Does that mean you’re a blogger? How do you assess your creativity if you wear these titles? I’m going to hasten a guess that the ebbs and flows of blogging and content creation provide great rewards and serious depression, right?
I know this because my 3.9 years of blogging for my own professional blog and the additional 12 to 18 months as a guest blogger for many other blogs makes me somewhat of a poster child for this graphic I created about creativity.Read More →
A recent conversation with a small-to-medium business (SMB) included the question, “If my business is booming, then why should I keep blogging?”
Great question because blogging takes a boatload of consistent time and attention. Not only is a blogger responsible for creating and publishing genuine and authoritative content, that blogger needs to nurture a community and comment on others’ blogs, too.
I get it; but, here’s what I said to my peer, friend and colleague:
If your blog goes dormant, you can’t walk the talk with clients.Read More →
(This post originally appeared on Spin Sucks August 8, 2011, written by Jayme Soulati). And, the 162 comments (I might add) are worth their weight in gold.
Public relations practitioners strive to develop authentic relationships; we want genuine and sincere romance with our tiered audiences, and we get there with engagement.
The word “authentic” itself begs for definition. It was used in a variety of ways by a variety of practitioners when I launched an effort awhile back to define public relations on my blog. Social media allows for creating real communities with give and take, with nurturing and education, and with growth by engagement. Combined, these contribute to authenticism (I often coin words).
Enter automation.Read More →