The Blending Of PR With Marketing Is Its Death
The blending of public relations with every aspect of social marketing, search, digital marketing, and plain old marketing has provided new opportunities for older, seasoned professionals to reinvent to keep up with the changes. I know this to be true, as I am one.
Sadly, this very blend may be the demise of PR as we know it.
In a recent conversation with a table of marketers IRL originating from the disciplines of search engine optimization turned digital; PR newbies turning digital; PR veterans turning digital/social marketing; and, old-hat marketers, the chatter surrounded the old vs. new of public relations.
Read More →Social Media Conferences: Go, Gather, Gab, Gush
This is a short and simple shout out to all you social media peeps sitting at home or in the cube with lack of energy.
I encourage you to register right now for the New South Digital Marketing Conference.
This shindig takes place May 17, 2013 in Myrtle Beach, SC, and presenters the likes of Jay Baer (that guy gets around, doesn’t he?) and…you better watch the video to see who else is speaking!
Read More →Soulati Media On The Street: Social Customer Service with @AdamToporek
Soulati Media On The Street comes to you “live” (it was live then) with Adam Toporek, owner/blogger of CustomersThatStick.com. Adam has been featured in this series before from Social Slam 2012, and it’s been exciting watching his progress the last year with his social customer service blog.
Read More →The Happy Friday Series: Science of Happiness and Do-Overs
The concept of happiness has always been something that has fascinated me. So when the opportunity came up to contribute to The Happy Friday Series, I got really happy (true story)! And as always, I wanted to take an unconventional approach. So today I’m going to pull up my suspenders, tie on my favorite bowtie and talk to you about the science of happiness.
Positive Psychology
In a recent TED talk, Shawn Achor presents an interesting thought.
Read More →Do Powerful Brands Use Heart?
The full-page advertisement in the Wall Street Journal boasts a “four-layered masterpiece” describing the hazelnut swirl atop the new Hazelnut Macchiato by Starbucks. The final words we’re left with (there are only 25 words total) are “Crafted by hand and heart.”
Several years ago, I complained to anyone who’d listen that Starbucks was in bed with the Wall Street Journal. I had never seen so much publicity and positive stories in this national business daily for a brand without the power and global reach of IBM, for example.
Incidentally, IBM is one of the five stocks being attributed for pushing the Dow to record high on March 6, 2013.
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