comments | soulati.com

Blogging For Community Or Clients?

It’s summer, and I prefer a laissez-faire approach to blogging that matches my inability to be super productive because, as all of you know, I’m a #MomInSummer with no help.

What that means is the writing of pretty easy blog posts suitable for my community which get everyone thinking (none too hard) and generate a bunch of comments. In addition, I’m not doing too much hard work to add proof points and evidence that my opinion matters as evidenced by big data or research.

Is this a problem?

When I look at the really established bloggers with hundreds of tweets for each post (and often very few comments), it gives me pause. Should I be writing heavier content to impress would-be clients to show I know my stuff in business-to-business social media marketing with public relations? (Had to stuff that key word phrase in somewhere, didn’t I?)

About Negative Blog Comments

A boatload of bloggers has been following Mitch Joel’s lead and talking about how they blog. There have been some wonderful posts that look inside many bloggers’ strategy from Mark Schaefer, Gini Dietrich, Jason Konopinski, and others. From what Ken Mueller discovered over at Inkling Media when he posed that question to some of us, people seem to get out the keyboard and just write already.

Me, too. No notes, just thought processes in ideation all the time taking up valuable brain space. Since blogging began for me two years ago, everything is a story, everything has an angle, everything is blog fodder. It’s maddening, and I read science fiction at night to shut down.