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All Posts Tagged Tag: ‘Content Marketing’

Crutchfield Direct Meets Content Marketing

There are few marketing catalogs good enough to devour and some you should trash. For them all, you ought to get on the “do not mail” list (can I get a personal assistant, please?).

The catalog I devour is Crutchfield. It is full of the most advanced tech gadgets from stereo speakers on a carabiner to cameras, earphones, and deck speakers for that outside life we all love to wish for.

I’m not an audiophile, but I sure do love tech toys. Didn’t I recently tell you we were all game players? I digress.

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Content Marketers Need Web Designers And Developers

My head is swirling from reviewing free- to-premium WordPress website templates and reading blog posts from designers and developers sharing tutorial about how they love Genesis, Thesis and think Headway is good but has some catching up to do.

Then there’s Elegant themes that look amazing, but Scott Quillin over at New England Multimedia won’t work in any of the above. Instead, he has one of his own secret premium themes he insists is #RockHot (which I won’t share with you).that

I’ve been blogging on two blogs for almost three years (that’s nothing in the scheme of things). But, in that time, I’ve played with free themes, Headway, and Thesis enough to know that I suck at designing a website or blog. Heck, I’ve even launched a few websites in Go Daddy’s Website Tonight software (and they looked half-way shabby).

What I’m trying to say is this, Peeps:

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Google, Frommer’s, Zagat and Content Marketing

Did you see the news? Google is carrying forth with its strategy to become a content marketer with the latest acquisition of Frommer’s travel guides for $25 million. In the world of travel guides, I wonder if that’s a lot of money? When you look at what Facebook paid for Instagram; it’s peanuts.

I, for one, love Frommer’s. It’s my travel guide of choice along with Lonely Planet. Last year, Google bought Zagat Reviews, and you begin to see the strategy unfold with its launch, too, of Google Flight Search.

Talk about becoming content kingpin in the travel and hospitality industry over night, eh?

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Content Marketing Requires Message Mapping

In a high-level discussion with a colleague recently, we surmised there are three buckets in which we play in the social media world:

App developers
Big data masters
Content marketers

Although these three seem siloed; in fact, they’re not. The common thread is content marketing, where I play.

Everyone expecting to deliver a successful app to the space requires spot-on messaging to enhance content.
Anyone dissecting analytics and big data for marketers requires spot-on messaging to deliver the analysis for use in content marketing.
Anyone executing content marketing requires message mapping to deliver spot-on messaging.

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Message Mapping Revisited

If I was an analytics girl, I’d be all over this topic like icing on cake. Alas, I’m not and that’s why it’s taken me so long to return to this highly popular subject.

(Here’s a quick story about what nudged me…I was at a corporate marketing meeting on a recent January Monday and introduced myself. Later that day a man I never met approached me to say my name had sounded familiar, and sure enough, he checked his bookmarks and noted he’d used this message mapping blog post for his training session. How ridiculously cool is that?)

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