If you’ve kept abreast of news about national business media of late, you’d know a few are on the auction block while others are undergoing close scrutiny about revenue and future performance. Still more venerable brands are splitting partnerships.
What does this have to do with media relations, the arm of the public relations discipline oriented to earned media – getting stories to appear in news outlets based on the strength of clients’ news?
It is turning the entire media chain on its head; let’s take a closer look:
National media need owners with deep pockets.
Business leaders in the executive suite are leaving in droves.
Journalists writing for the publication know their necks are on the chopping block, too.
Editors are trying for business as usual, while crooking the head over the shoulder to see what’s coming.Read More →
Mobile Marketing. It’s ubiquitous; yet few businesses truly understand what it means. Let’s break it down to the basics and see if we can’t get you pushing brain power to smart devices to better understand what this means for you.
Smart Devices Are Prolific
When you’re waiting in line at the retail center this holiday season (it’s what I did this weekend), look at the moms with strollers and shopping carts. What are the kids holding to occupy them whilst mom shops? Tablets! There were more children on tablets strolling through the store than I’d ever seen (and each kid had one so they wouldn’t fight).Read More →
Back in the day, public relations, advertising and marketing were firmly divided in their respective silos and disciplines. We in public relations were often referred to for real in jest as the “bastard step children” of marketing.
Often we’d sit in an integrated meeting of the disciplines and keep our traps shut until we tossed out a bit of value-added strategy into the mix while our peers across the aisle glared nicely.
Today, the blended nature of marketing has public relations professionals up in arms. Some are balking at the integration of PR so cohesively into marketing. In short, these people are having an identity crisis.
They don’t want to be a marketing smoothie. I get it; nor do I, BUT,the nature of marketing today is quite different than the isolated and unintegrated way we worked in the past (as recently as six years ago).
Marketing in its broadest and most inclusive sense now requires every single communications disciple to integrate and blend while learning others’ expertise. For people in public relations, that’s called hybrid PR. For people in marketing, that’s called integrated marketing – the blended whole.
If you don’t do either or both, you die. Purely and simply, you become antiquated.Read More →