Greenpeace’s Social Media Win Has Losers
If you were paying attention to social and traditional media, you will recall the Greenpeace/Nestle global crisis communications situation primarily in March and April this year. I wrote about it here; it was a fascinating study in public relations. (I would’ve liked to have been teaching a PR class when this was unfolding.) The issue became quite ugly quite fast when Greenpeace …
Read More →BP, PR and The Fall
It’s not too often public relations is visibly on the frontlines of a national crisis. When the client, BP in this case, is less than transparent and is deep into a situation (since April 10, 2010) with no immediate resolution and none foreseen until perhaps August, it is imperative public relations does everything possible to position a solution as genuine, …
Read More →Got a What-If Plan?
As I read and shake my head, sigh and get absolutely frustrated about the oil spill calamity/crisis/disaster, I know the entire world feels as I do. Heck, this crosses party lines, and if there is a defense team, they better have thick skin when asking for reduced culpability. The cascading effects of this event will affect marine life and industry for …
Read More →Social Media Groundswell Tipping Point and Nestle’
Nestle’ SA is suffering a groundswell of negative social media commentary that began March 17 when Greenpeace International released a report about Nestle’s purchase and use of palm oil. Greenpeace alleges the palm oil comes from an Indonesian company that cleared rain forests to build palm plantations. The Twitterosphere has been abuzz about this story, and the Nestle’ Facebook fan …
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