Is PR Getting Short Shrift in Social Media?
Back in the day when I was a whippersnapper in Chicago’s PR agencies, the lament was “we weren’t getting a seat at the boardroom table.”
Fast Company landed on my desk several days ago; I devoured the cover story, “Social Media Is Sexy (kinda).” It features “38 ironclad rules (sorta); 18 (uncomfortable) truths); and 6 can’t lose secrets (you wish).”
From the tone of the headers on the cover, insert tongue squarely in cheek.
Turn to “Insider’s Secret No. 5 — You Hired The Wrong People.” (The strange thing about these pieces is I can’t tell who wrote them; no bylines at top or bottom of articles.
At any rate, this writer says “To be a good social media person at a brand, you have to have a background not just in digital or marketing, but also in your product. There are so few people with that blend of experience.
And…
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I eagerly devoured the latest edition of Fast Company with a longer-than-usual perusal of the cover on which are three gorgeous women gracing a headline, “The League of Extraordinary Women.” And, then I began to think about that headline more intently and feel a bit of guilt that I was less than inspired to read that cover story.
Why? I hadn’t thought long enough to come to grips with my reason for discomfort. Then, I switched over to June 18, 2012 Advertising Age, and was shocked with the serendipity
Read More →Personal Branding CeeLo Green Style
I am always inspired with blog fodder in my numero-uno favorite ‘zine, Fast Company. This month’s edition just graced my kitchen table (yes, it’s always cluttered with reading material I never read), and on the cover is my new fave “hyphenate, a strung-together mash up of titles made mandatory when no single job description suffices.” His hyphenate is ~singer-writer-producer-personality-actor-entrepreneur-mentor-freak.
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