Mobile Marketing. It’s ubiquitous; yet few businesses truly understand what it means. Let’s break it down to the basics and see if we can’t get you pushing brain power to smart devices to better understand what this means for you.
Smart Devices Are Prolific
When you’re waiting in line at the retail center this holiday season (it’s what I did this weekend), look at the moms with strollers and shopping carts. What are the kids holding to occupy them whilst mom shops? Tablets! There were more children on tablets strolling through the store than I’d ever seen (and each kid had one so they wouldn’t fight).Read More →
News releases are distributed in a variety of ways:
One-to-one media relations from public relations professionals to media
A distribution via a media list developed via Cision, Vocus or other media databases
An online only news release distribution service e.g. PR Web
A traditional wire like PR Newswire, BusinessWire or Marketwired which also blend and distribute with online outlets
There are resellers of these services that may have a limited distribution or fewer bells and whistles. What’s often a feature for companies watching the bottom line of out-of-pocket expenses is price. Resellers come in less than the primary suppliers; which features are sacrificed for price? It’s hard to know.Read More →
Every day another someone from a really cool company, blog, blogging community, organization, or other network asks me to write for them, speak to them, brainstorm about the exchange of content, consider paying a fee to join a network, or hawk a product pitched from the far reaches of Russia and India.
And, I rarely say no because who knows what doors may open as a result of that opportunity?
What’s happening is my stretch is thinning dangerously. The offers are ubiquitous, and as a starter, I’m jazzed about what’s new and next. They say a sucker is born every minute; perhaps you’re reading one right now.
But, I can’t think like that. What I’m doing by accommodating most everyone’s requests is building a brand that appears to be #RockHot solid, so I’m told. It feels that way to me, as well. And, here’s the elusive question:
The answer is…few.Read More →