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All Posts Tagged Tag: ‘Influence’

How Social Media Blends With Cause-Related Marketing

Everyone ought to have a pet cause or perhaps you work for a not-for-profit where all your attention lies. What’s the role social media is playing in your attention-getting campaigns?

Yesterday, Geoff Livingston invited me to a tweet bomb. Having never really heard of one, although it was easy to get the purpose, I heartily agreed to support World Hunger Relief, From Hunger to Hope, for children in poverty and malnourishment throughout the world in tandem with World Food Day today.

Today’s tweet bomb is 8:30 a.m. to 9:30 a.m. in all time zones at #HungerToHope in honor of World Food Day sponsored by Razoo and Yum! Brands.

When I clicked the link to see what resources were available, I saw an entire blogger resource kit with:

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Triberr Meets Influence

We’re in the post social media adoption phase. Guess what? We’re also in the post Triberr adoption phase, too. If you’re a blogger and you’re not engaged on Triberr, well, you kinda missed the train; it left. (Kidding, there’s still time to jump on!)

Many of us on the ‘sphere who have been blogging for more than two years were around with the launch of Triberr, and, boy, did the sparks fly with anti-sentiment. Perhaps DannyBrown will come back and join the tribes again? He was one who withdrew. Erica Allison said, no, then she said yes; hmm, I think that’s a flip-flop, right John Kerry?

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Bloggers Have Influence

Late last week, the nation watched the Susan G. Komen public relations debacle unfold. Bloggers I know held back before writing; others decided not to write at all. As the situation became stickier, it was the responsibility of bloggers to dive in and report, communicate, address the problem, and suggest solutions. Communities responded in droves.

Whether you blog for business, personal, or just to rid your head of too much chatter (as I do), bloggers have influence. The influence I speak of is not based on Klout score or being paid to endorse a product. This type of influence is about words online with communities commenting and furthering debate.

Late last week, the nation watched the Susan G. Komen public relations debacle unfold. Bloggers I know held back before writing; others decided not to write at all. As the situation became stickier, it was the responsibility of bloggers to dive in and report, communicate, address the problem, and suggest solutions. Communities responded in droves.

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Standardize (Don’t Automate) Personal Success Measurement

Measure personal success with standardized goals

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Can We Measure Influence?

Can We Measure Influence?

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