Brand Gamification Is Hot Trend in Social Marketing
Whether the term gamification connotes negativity or it’s just a word taken direct from the video game industry to entice, the trend is pulsing through social customer service, location-based marketing, and social marketing.
You need to begin now to view gamification as something that inspires, incents and motivates customers, employees, prospects, and others who engage with your brand in a variety of ways, on mobile platforms, in-person, via phone, or other.
At the core of gamification is a study in human behavior.
Read More →10 Reasons To Attend Social Media Conferences
It’s the Monday after Social Slam, the Knoxville social media conference brainchild of Mark W. Schaefer of {grow}. I have attended three years running, spoke at the first, was a VIP at the second and attended “normal” the third.
You know what? It makes no difference if you attend a conference as someone special (depending on whose eyes are looking) or just yourself. You need to just attend already.
Read More →We’re Drowning In Marketing
It’s daunting being a marketer these days. The lexicon in how we market has widened into an array of confusing methods to attract better brand positioning, growth, ROI, influencer authority, social this and that, and consumer loyalty.
The latest favorite is influencer marketing. Last week on this blog, we took an angular look at Google+, Google Authorship and Influence Marketing.
Buy Influencer Marketing Books
Several books written by peers in my own social circles are must reads to keep us thinking strategically and visionary.
Read More →Google+ Meet Influence Marketing
In developing my piece on Google Authorship, and another one this week on niche networks, I needed a link for the words, “brand evangelist.” What happened in the next three minutes shocked me into writing this piece and made me extremely nervous that Google+ is going to influence influence marketing whether we want it to or not.
The steps that occurred are spelled out here carefully so you can follow along. See what you glean from what I did; do you come to the same conclusion, or not?
Read More →Fixing The Social Media Plateau
There’s a social cultural shift on the ‘sphere and the ‘webz; have you felt it? More’s the question…are you experiencing a social media sea change plateau yourself?
Many in my community have been on this social engagement and blogging journey for an average of 18 months. For me, it’s almost four years.
When you look at that timeframe doing almost the same thing day in and day out, it’s time to grow or die.
The signs below may be an indication it’s time to step up your game, take it to the next level, and grow or remain complacent. See if these strike a chord and whether you might add a few of your own:
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