Adaptive Marketing–Bah, Humbug
For the last several weeks, I’ve been focusing on discussions about client teams in law firms. Business development, cross selling, and lawyers as business people are all topics front and center. Some of my clients in the legal vertical deliver business of law services to law firms. These suppliers’ law firm clients, mostly large, seek improved efficiencies, technology to improve …
Read More →Defining Public Relations
On so many blogs I see the definition of public relations is confusing to folks, especially since the advent of social media. I’m not surprised; I’ve spent the last 26 years educating people about what I do and expect to spend the next 26 years doing the same. What I can share is my passion: I’m the most fortunate woman …
Read More →Public Relations Drives Marketing
Public relations drives marketing. There. I stated my firm belief in a public forum in which I’ll either get eaten alive or get nods of agreement. For many years, I’ve tested this theory in front of a variety of marketing colleagues from all shapes and sizes of companies. Some agree; and one in particular outright scoffed in my face. To …
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