5 Reasons Why I Was The Victim Of Fraud

ALT="Duh Road sign on Soulati.com"Being the victim of fraud is one of the most excruciating pains for the psyche. There’s not a moment that passes when you don’t think of yourself as stupid and dumb (probably the very same thing) for falling for it. Especially when the tells were there.

I am a marketing professional. I like to think I’m pretty keen on knowing when something smells rotten. But it was the perfect storm, so let me tell you about it so perhaps you’ll recognize the signs a lot faster than I did. [Read more…]

Marketing Predictions In The Year Of Fear 2016

ALT="Trump Tower by Jayme Soulati"

Credit: Jayme Soulati via iPhone 4S to Instagram

What will 2016 hold for you? Will you have a chance to be authentic? Or will you keep the same old business practice and just manage in the Year of Fear 2016?

I have a bunch of marketing predictions, and they are based on the following factors. [Read more…]

Should You Hire A Summer Intern?

ALT="Claire Freier, Summer Intern"

Claire Freier

A summer intern is a keen idea out of the gate, and your business needs to be completely certain the newest hire is not relegated to fetching coffee and filing papers. College students hired on as an intern can be actively involved in a business and contribute a productivity boost. If you start an internship with that foundation and concept, it’s a win-win.

What’s critical for mutual benefit is a well-designed and structured position. An internship based on real experience and tangible projects helps the intern learn and grow. Over time, the intern should be able to positively affect deliverables and results. Ultimately, a student gets experience in a field, and the company benefits from a low- cost and fresh-minded employee.
So, how specifically does a company benefit from hiring a summer intern?
[Read more…]

Who Knew Developing Brand Persona Included Bathroom Humor?

ALT="Heart Of Marketing Podcast Logo--Soulati"I’m jumping the gun and skipping ahead to Episode 007 of The Heart Of Marketing podcast (available for download on iTunes) during which John Gregory Olson and I chuckle our way through potty humor while attempting to be serious about developing brand persona.

OMGosh! This episode brought tears to my eyes, well almost…I was just trying to get you to listen…whence I listened to it to prepare my blog post. I can’t stand not to laugh in these podcasts, otherwise I’d fall asleep!

What is Persona?

Everywhere you look, someone is suggesting that persona development is critical for brands. I dive in to three hot resources in Heidi Cohen, Vincent Messina and Tony Zambito who each know a thing or two about buyer persona versus buyer profile. They’re different!

In public relations circles from where I come, we liked rather to look at target audience as it relates to demographics. Marketers, on the flipside enjoy creating stories about who that buyer is, what they do every day and how they live. I wasn’t a fan, until I was. [Read more…]

Mobile Marketing And The Ubiquitous QR Code

03B33818It’s everywhere, right? The small, black, squiggly, nonsensical square that adorns objects all over, and it’s called a QR code. A few years back, these were all the rage; a trend that made first-mover marketers excited.

Today? Not so much, based on this personal mobile marketing story that happened this weekend.

I’m having shower woes; the master shower leaks, and I’m relegated to the extra basement shower which needs some TLC. At Lowes Saturday morning, I spied a really attractive end cap featuring four designs of Oxygenics shower heads.

The one I wanted had a QR code that when scanned promised:

1. See the Force (sic) spray settings in action
2. View a quick install video
3. And much more

Because the end cap wasn’t digital (the company should use Coloredge) and I couldn’t see a video in the display, I pointedly got out my QR code reader on my iPhone to immediately scan to help me make a purchase. [Read more…]