Mobile Marketing And The Ubiquitous QR Code

03B33818It’s everywhere, right? The small, black, squiggly, nonsensical square that adorns objects all over, and it’s called a QR code. A few years back, these were all the rage; a trend that made first-mover marketers excited.

Today? Not so much, based on this personal mobile marketing story that happened this weekend.

I’m having shower woes; the master shower leaks, and I’m relegated to the extra basement shower which needs some TLC. At Lowes Saturday morning, I spied a really attractive end cap featuring four designs of Oxygenics shower heads.

The one I wanted had a QR code that when scanned promised:

1. See the Force (sic) spray settings in action
2. View a quick install video
3. And much more

Because the end cap wasn’t digital (the company should use Coloredge) and I couldn’t see a video in the display, I pointedly got out my QR code reader on my iPhone to immediately scan to help me make a purchase. [Read more…]

Message Mapping: 40 Reasons Why #Infographic

ALT="Message Mapping Book, Jayme Soulati,"When you hear the words, Message Mapping, what comes to mind? In my experience with executives about positioning to external audiences, messaging and the map oriented to a suite of approved messages, is not at the forefront of strategic thinking.

In my new infographic right here, I provide “40 Reasons Why You Need Message Mapping.”  See if any resonate, and then perhaps you’ll share on your blog and social channels! [Read more…]

Tap Small Business Resources To Improve Success

ALT="Work In Progress, Jayme Soulati"A long time ago, I had an idea for a small-business website. It would be oriented to the backbone of the business, the inside. Much like a blog’s backend, a business has one, too. It’s the toughest thing about being an entrepreneur; yet, it’s the most important.

By now, I’ve been out of the actual formal workforce longer than I’ve been employed inside a company. That trend is happening more and more with the onset of more small businesses vying for self-employment and successful companies. How you ensure that success depends greatly on the resources you tap for the how-to knowledge you need.

I’m going to share a few of those resources in this sponsored post for Cox Blue. It has published a bevy of small-business essentials to keep your SMB growing. I hadn’t known how in-depth Cox Media Group was with its helpfulness for SMBs until I started perusing its site and blog.  Its website functions much like a walking encyclopedia of business resources. You can access any of those right here at Cox Blue. [Read more…]

What’s Happening With @Soulati?

Jon-Buscall.jpgHas anyone missed me? I know a few have and thanks for the well wishes. But, guess what? I’ve not been sick; thank my fortunate stars.

Where I have been is under a rock in the dark trying to muddle through an intense time at my blogging house and for my brand. It’s what every company must experience. You can call it transformation, and it’s a journey that takes awhile…a long while, with lots of introspection and grappling with the demons of the past that form you into today’s persona.
Message-Mapping-Book.jpg
As a result of this experience, my blog has been basically dark since prior to January. I can’t say I’ve missed worrying about what to write on a near-daily basis, but I’m feeling the absence of expressing myself and communing with you, too.

Today, I can honestly say, I see the light. It’s just around the bend, but
having brand new digs is making the light waves brighter.

I need to give my second child (to be born in my next life) to one astonishing businessman, friend, colleague, and partner by name of Dr. Jon Buscall of Jontus Media. Jon is the consummate digital marketer, a brutal editor, and a whiz at website design. His team, anchored by an adorable man named Juanjo, made my new website and me simply gorgeous.

Hire Jon Buscall of Jontus Media

Please hire Jon Buscall for ALL your digital marketing needs and to assess your future journey with digital. Better yet, hit this landing page and schedule a free Marketing Intensive with him!

Essentially, long story short, the lights are back on.

  • I have a new website — it’s all mobile, responsive and built for conversions.
  • I am doing digital marketing the right way because I hired Jon Buscall.
  • I have a project manager on my team who is also the consummate writer and knows my fears and challenges about failure in Jenn Whinnem. Tweet Jenn @TheJenn, but don’t hire her, she’s mine.
  • I give a mega shout out to Cathy Tetrick for spending a Saturday as my photographer.
  • I have a new auto-responder series I wrote all by myself, and you can sign up for it via my blog page right here in the sidebar. (That was an astonishing feat, mind you!)
  • I am building my email list because the experts said I have to; so, if you don’t mind, sign up and see how it’s done!

I’m so happy in my new house that just launched not even 24 hours ago!!

Find any kinks? Please do share. It’s always great to have fresh eyes on a labor of love. And speaking of love, I have missed you and love you to pieces.

In gratitude…

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Digital Marketing Kicks My Ass

soulati-kick.jpgNo one said life was easy, and if it were we’d be at the beach partying all day. But, you’re not, nor am I, and that’s why you haven’t seen me here in awhile.

I’ve been in a rut as digital marketing has been kicking my ass, and it’s doing it so royally I had to put that A-S-S word in the headline. BTW, is A-S-S even a cuss word any more? I know no five-year-olds are reading this blog, so maybe I’m safe.

Meanwhile…

How do you feel when completely out of your element? Here are a few emotions I can share from first-hand experience – humility, humbleness, embarrassment, frustration, annoyance, anger, fear, and tears. Then comes the resignation that all these emotions are purely obstacles to success.

Indeed.

We (that means I) are our own worst enemies. If anyone is somewhat of a perfectionist (gulp, I’ve never admitted that even partially to anyone and I know it’s not true) who likes to be in control because that’s a true comfort zone, then things we don’t know are addressed with obstacles.

And, so, I found out right quick I don’t do digital marketing and to overcome my fear of it, I would just toss bricks in my way. I did, I am, I was.

I recently hired an expert to help me elevate my business to a new level. I had hit a brick wall on my own trying to grow my business online.

In the past I’ve worked with some really good people, but everyone reaches a point in their knowledge where there’s a deficiency; I had hit mine.

Digital Marketing Struggles

Digital marketing is a tough nut. Who are the people doing it well and making money at it?

It requires huge analytic thinking oriented to testing, sorting, list building (gah, my least favorite thing of all) and development of landing pages with calls to action and the software platforms to make it all work.

How copy is written is so different than a blog post and it requires short and punchy quip that entices but doesn’t sell.

Digital marketing is not for the feint of heart. You need to be trained as an expert to master it and you have to live it every day to know what the heck.

Here’s what happened:

  • My fear of failure put me in a deep, dark hole. I was unable to write like I was supposed to. I did not want to be judged. I did not like to be edited. The style of writing was foreign to me.
  • I wrote and it stunk.
  • I was edited brutally and hated it.
  • I wrote again and it stunk more.
  • More brutality and people totally rewriting my work.
  • I ignored everyone.
  • I tossed bricks in my way and cried about it. I whined some more.
  • Then I took a deep breath and finally wrote again.
  • It flowed and was acceptable to my utter shock and amazeballs.
  • The brutal editors and experts said they loved it, high five. (I secretly didn’t believe them.)

I wanted to quit, fire everyone and walk away from the challenge; exactly like I feel in Taekwondo every Tuesday and Thursday.

It’s a slow boat to China, and no one reaches it in a day. Yeah, Jayme, so get on a plane.

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