Brand Gamification Is Hot Trend in Social Marketing
Whether the term gamification connotes negativity or it’s just a word taken direct from the video game industry to entice, the trend is pulsing through social customer service, location-based marketing, and social marketing.
You need to begin now to view gamification as something that inspires, incents and motivates customers, employees, prospects, and others who engage with your brand in a variety of ways, on mobile platforms, in-person, via phone, or other.
At the core of gamification is a study in human behavior.
Read More →Is The Passion Descriptor Overdone?
People are throwing around the word passion like it’s salt on French fries. It’s becoming a very popular word to describe spirited energy and excitement about something — whether it’s business, facing the day, or doing PR, for example.
I consider myself a passionate person in a number of ways — I have an incredible passion for blogging; I write with a voice that is WSYWIG — people are surprised to Skype for the first time and see that I am how I write.
Read More →10 Marketing Tips To Make 6 Minutes Of Fame Longer
South By Southwest or SXSW is happening right now. I will attend some day; it’s on my list. What happens there? Do companies become famous overnight and do videos of feats go viral? It’s been known to happen. Have you ever thought about what happens after six minutes of fame? I was in the audience for the Jenny Show in …
Read More →Social Media Presents 50 Shades of Wiser
Social media has not only leveled the playing field for small businesses, it’s enabled professionals of all ages to compete.
If you’re not learning, you’re dead.
The opportunity social media presents for learning is so vast that anyone, regardless of age, who has gumption, passion, and energy can compete with youngsters in a highly successful way. More and more, avatars with gray hair are populating Twitter. I’m making an assumption they are aging gracefully and wiser as a result of social media.
Read More →Get Ready For The Chief Everything Officer
The chief marketing officer manages public relations, marketing, advertising, and social media. It’s no secret that analytics and big data have pushed the CMO into the realm of tech, encroaching on the IT department.
Read More →
 |
 |
 |
Follow Me Here!