Old PR Plus New PR Equals Hybrid PR
You know those hybrid cars that are more expensive because they run on electricity and fuel? Think about public relations…our profession is like a hybrid car, too. We run on different platforms to deliver mileage for a campaign. We blend a variety of marketing disciplines, just like fuel and electricity to produce. On Spin Sucks June 3, Gini Dietrich wrote …
Read More →The Blending Of PR With Marketing Is Its Death
The blending of public relations with every aspect of social marketing, search, digital marketing, and plain old marketing has provided new opportunities for older, seasoned professionals to reinvent to keep up with the changes. I know this to be true, as I am one.
Sadly, this very blend may be the demise of PR as we know it.
In a recent conversation with a table of marketers IRL originating from the disciplines of search engine optimization turned digital; PR newbies turning digital; PR veterans turning digital/social marketing; and, old-hat marketers, the chatter surrounded the old vs. new of public relations.
Read More →Anatomy Of Feel-Good PR Stories
The single-best place to find the single-best headlines in addition to feel-good PR stories is the bottom feature story on the front page of the Wall Street Journal.
Within these pieces are sensational and zany stories about topics you can’t imagine. Today’s story is one of the best feel-good features I’ve seen there in awhile as it melds the rough and tough U.S. Marine Corps with the desert tortoise.
Yes, our nation’s military dual as conservationists. Hard to believe, eh?
Read More →Streamlining Blogger Outreach With Inkybee
It’s getting harder and harder for media relations practitioners to earn stories. There is a depletion of journos at print and broadcast outlets, and social media has altered forever the course of media relations.
Where are publicity hungry professionals turning to secure “ink” for their clients?
To Bloggers.
Read More →Did Anyone Media Train Lance Armstrong?
During the Lance Armstrong interviews on Oprah’s OWN station (there were two of them), I was particularly interested in body language, facial expressions, and an earnest apology with sincerity.
What we got was a stone “who” only on occasion succeeded in being sincere. Only once did he tear up and that was when he was speaking about the regret he had for his eldest son. Not once did he look into the camera and speak one to one with any viewer; in particular those he most bullied and abused.
When media relations specialists work with spokespeople, we do what’s called media training.
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