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The PR Benefit of Visionary Patagonia

Fast Company never disappoints. There’s more blog fodder in a single magazine than reading Mashable every day. In a tiny blurb in the May issue, The Rules of Good Business, the founder of Patagonia is interviewed.

After yesterday’s blog post about the C-suite executive for Chick fil-A and how his views caused horrific PR, look at how cool the Patagonia PR team must feel to be working with a visionary CEO the likes of Yvon Chouinard.

After reading the Fast Company story and my observations:

Buy Patagonia
Become a sustainabililty consumer
Start the learning curve about saving our planet simply by purchasing the right article of clothing

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