Greenpeace’s Social Media Win Has Losers
If you were paying attention to social and traditional media, you will recall the Greenpeace/Nestle global crisis communications situation primarily in March and April this year. I wrote about it here; it was a fascinating study in public relations. (I would’ve liked to have been teaching a PR class when this was unfolding.) The issue became quite ugly quite fast when Greenpeace …
Read More →Social Media Groundswell Tipping Point and Nestle’
Nestle’ SA is suffering a groundswell of negative social media commentary that began March 17 when Greenpeace International released a report about Nestle’s purchase and use of palm oil. Greenpeace alleges the palm oil comes from an Indonesian company that cleared rain forests to build palm plantations. The Twitterosphere has been abuzz about this story, and the Nestle’ Facebook fan …
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