Anatomy Of Feel-Good PR Stories
The single-best place to find the single-best headlines in addition to feel-good PR stories is the bottom feature story on the front page of the Wall Street Journal.
Within these pieces are sensational and zany stories about topics you can’t imagine. Today’s story is one of the best feel-good features I’ve seen there in awhile as it melds the rough and tough U.S. Marine Corps with the desert tortoise.
Yes, our nation’s military dual as conservationists. Hard to believe, eh?
Read More →Yum Brands Bad Publicity in China, Or Is It?
The headline on the cover of the Marketplace section of this morning’s Wall Street Journal caught the eye, “Bad Publicity Dents Yum Brands.” Woah. Must be really bad for the other side to add that key word, “publicity,” in a call out.
Jumping into the story, I got 2/3 through still seeking any mention or indication of bad PR. The story is about how the brand and its KFC stores continues to bounce back after a government review of China poultry supplies, the outbreak of SARS, and a dye potentially linked to increase cancer risk.
Read More →Get Ready For The Chief Everything Officer
The chief marketing officer manages public relations, marketing, advertising, and social media. It’s no secret that analytics and big data have pushed the CMO into the realm of tech, encroaching on the IT department.
Read More →Two-Wheeled Innovation — Bicycles, Business And PR
To honor the founder of Spin Sucks, Gini Dietrich, with news about innovations in bicycling, especially after the devastating and ongoing debacle that is Lance Armstrong, it was pure serendipity that three (all things come in sets of three) articles about two-wheeled transport presented themselves as I was catching up on my magazine reading.
(Whew! How’s that for almost the longest sentence in the world?)
Not to ignore happenstance, especially when bicycling has become the topic of de rigueur of late, I’d like to share these stories of inspiration to see if they (and I) may inspire your innovative and creative juices to launch such a smart venture, as well:
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