Full-Service Marketing Is Extinct Like A Dinosaur

ALT="dinosaur"Used to be, back in the day, that everyone offered full-service marketing. I offer it, and so do you. Anyone hailing from the agency world knows that it’s full service or no service. Whether or not we had the competency to say we offered full-service marketing, we went and got it to compete for the coveted client retainer.

Nothing much has changed since then; except, well, technology. Technology has fully disrupted the marketing blend, or rather it has ‘interrupted’ it as per the op-ed in Advertising Age, “Instead of Focusing So Much on Disruption, Maybe Just Get Better at Interruption,” by Ken Wheaton on July 13, 2015.

Regardless of how you view technology and whether it has disrupted or interrupted your daily grind, one thing is clear. The chaotic complexity is here to stay, and it has made full-service marketing extinct, like a dinosaur. [Read more…]

Message Mapping: 40 Reasons Why #Infographic

ALT="Message Mapping Book, Jayme Soulati,"When you hear the words, Message Mapping, what comes to mind? In my experience with executives about positioning to external audiences, messaging and the map oriented to a suite of approved messages, is not at the forefront of strategic thinking.

In my new infographic right here, I provide “40 Reasons Why You Need Message Mapping.”  See if any resonate, and then perhaps you’ll share on your blog and social channels! [Read more…]

Should Bloggers Write With Key Words?

ALT="confidence thermometer, Jayme Soulati"Back in the day on Spin Sucks, I wrote a piece about authenticity and my fear that analytics would rule the word (that was “world” but that works better!). Alas, my fears are now reality.

Bloggers who want to get anywhere online need to write with key words handy. It’s what my colleague and digital marketing partner Jon Buscall of Jontus Media dictates every day.

In fact, he’s been lecturing me that I don’t blog with key words enough. My writings are what strike me. I’m writing for my peers. Indeed. [Read more…]

After Public Relations There’s Always Comedy @ShaneRhyne

ALT="happy, sad mask"A man I’ve had the pleasure of meeting IRL a few times goes by name of Shane Rhyne, and he’s a former public relations executive who has gone comedy.

Shane tells me and us about his transition (yes, gents, he is having a mid-life crisis) from PR to comedy which to him is not exactly a flying leap. If you listen to the whole kit ‘n caboodle, you’ll hear a classic joke from Shane and it cracks me up because I laugh at everyone’s jokes.

Shane also shares about overcoming fears about the monsters that are no longer scary, what it’s like to move in with mom and dad, and how he makes it through his new daily grind. [Read more…]

Why Get @GiniDietrich Spin Sucks And @Soulati Message Mapping Books

ALT="Message Mapping book by Soulati"ALT="Spin Sucks Book"Look at that headline for name dropping, eh? Well, you can’t exactly call me a butter–upper because Gini Dietrich happens to be a really good friend who has starred in my videos and I in hers.

Now that we have that out of the way, here’s what this blog post is about:

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