I’ve been saying for years there’s no more going it alone as a solo entrepreneur; times up for individual practices of one.
From first-hand experience, I offer you this:
There is too much kerfuddle about what’s new online that requires competency and back-end smarts to make the online business go. What about that social media stuff? Who’s interpreting the big data, and who, for goodness sake, is installing all the plug-ins, widgets, badges and pages plus security on your site and landing pages, not to mention the calls to action and ohmygosh that list?
Beyond competency in all things online, brand and digital marketing plus the writing and strategy of it all, there’s also accounting, legal (more oriented to contracts) or other skill sets needed for teams’ success.
Get the picture?Read More →
If you’ve kept abreast of news about national business media of late, you’d know a few are on the auction block while others are undergoing close scrutiny about revenue and future performance. Still more venerable brands are splitting partnerships.
What does this have to do with media relations, the arm of the public relations discipline oriented to earned media – getting stories to appear in news outlets based on the strength of clients’ news?
It is turning the entire media chain on its head; let’s take a closer look:
National media need owners with deep pockets.
Business leaders in the executive suite are leaving in droves.
Journalists writing for the publication know their necks are on the chopping block, too.
Editors are trying for business as usual, while crooking the head over the shoulder to see what’s coming.Read More →