Meet A New Layer In The Sales Channel: The Genius
BMW went on a date with Apple and the former liked the latter’s “genius model” so well that it swiped the concept flat out. That’s OK; it’s allowed. In 2014, BMW dealerships across the U.S. will roll out “BMW Genius Everywhere,” the program that puts IT-savvy youngsters complete with iPad in hand on dealership sales floors to interact with customers. …
Read More →The Sales Lion Inspiration: Business Confidence
Business confidence carries over to blogging confidence, too.
Read More →Pull Sales to Push Social Media
The July 12, 2010 Advertising Age features an interview with LG’s CMO Kwan Sup Lee. He is formerly of P&G and also worked pizza in Korea. LG owns a broad portfolio of consumer electronics products including microwaves and TVs. It is branding itself as a lifestyle company. The more I study the influence of social media on sales, the more I …
Read More →The Last PR Frontier — Sales
There’s not too many departments within an org chart that public relations hasn’t already touched. Methinks sales is the last frontier for public relations to influence, and it’s going to take some serious work. My day-to-day with several clients is as a strategically aligned member of the marketing team where I blend public relations squarely into the marketing mix. The offering …
Read More →Spanning the Divide: 10 Tips for Public Relations/Sales Synergy
I’m still absolutely appalled at the lackluster effort by the two sales people at Toyota and Ford dealerships within the last two weeks. If you’ve been following me on occasion, you will know that I’ve been recording the steps by a consumer (me) to purchase a vehicle. With all the chaos in the automotive industry in the last 18 months, …
Read More →
 |
 |
 |
Follow Me Here!