Your PPC ad via Google that costs you a fortune? Yep, that one; it’s failing. I have a customer experience to prove it, too, and I bet you can cookie cutter my experience into your business.
My bathroom is under construction; has been for three months for various reasons (my contractor being the primary issue). The last major purchase I will make is the shower door.
One evening, equipped with iPad, I launched a Google search for ‘shower door, Dayton’ and was met with an entire first page of local search PPC ads. This is what Google has done to local search marketing — put all the paid ads in a row on the first page, relegating organic content to the second and third pages.
While it’s maddening for owners of owned content, it is a boondoggle for buyers of a PPC ad campaign, or it’s supposed to be. Here’s what happened and why your PPC ad is failing.