Eight Reasons Why Blogs Can’t Go Dormant
A recent conversation with a small-to-medium business (SMB) included the question, “If my business is booming, then why should I keep blogging?”
Great question because blogging takes a boatload of consistent time and attention. Not only is a blogger responsible for creating and publishing genuine and authoritative content, that blogger needs to nurture a community and comment on others’ blogs, too.
I get it; but, here’s what I said to my peer, friend and colleague:
If your blog goes dormant, you can’t walk the talk with clients.
Read More →Brands Need Storytelling
Remember when you sat at Grandma’s feet and she told you stories about the Great Depression, or what it was like to be the biggest Irish clan with 13 kids? Perhaps your stories aren’t like those, but you can relate with a few you’ve heard or have told. I promised to recant the richness of my discussion as a gift …
Read More →Social Media — Hype or Reality?
Social media is definitely more reality than hype. This is a contradiction to today’s WSJ Small Business story which suggests the opposite.
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