Blog Distribution Channels To Earn More Traffic

ALT="Soulati Media, Jayme Soulati, blog distribution"Blog distribution is rarely thought of, and I’m here to tell you that has to change! Your blog posts, the most valuable pieces of owned media you have in your archives, should never just be published on your website and forgotten. These stories need to be distributed on a wide variety of channels and in a wider variety of repurposed creativity.

Let’s explore further, shall we?

Blog Distribution Channels — A Long List

1. So easy and obvious, your own website is the very first place a blog post is published and greets the world. Ensure your website is owned by you; it’s your created domain name, and it’s on a hosting platform you’ve selected.

1a. A blog post comment section is key for links to others’ content to get added. Sometimes a blogger asks for shares, and these can get added manually. If you sign up for Livefyre, a blog comment platform, your latest blog post is automatically added to your bio descriptor.

2. LinkedIn posts are another obvious pseudo blogging channel. In fact, I had elected to craft this post and publish it on LinkedIn FIRST. Then, as I kept writing and writing, I realized how dumb that would be. I need the content and link juice for my own blog! Remember, that when you publish original content elsewhere first, you miss out on the strength of that content for links and traffic. Do build up your own archives first. Because I’ve been blogging since 2010, I have archives of more than 650 blog posts to my credit. A blogger’s life is never over; there is always a fresh audience seeking content with a twist. Stand out! [Read more…]

5 Reasons Why I Was The Victim Of Fraud

ALT="Duh Road sign on"Being the victim of fraud is one of the most excruciating pains for the psyche. There’s not a moment that passes when you don’t think of yourself as stupid and dumb (probably the very same thing) for falling for it. Especially when the tells were there.

I am a marketing professional. I like to think I’m pretty keen on knowing when something smells rotten. But it was the perfect storm, so let me tell you about it so perhaps you’ll recognize the signs a lot faster than I did. [Read more…]

Marketing Predictions In The Year Of Fear 2016

ALT="Trump Tower by Jayme Soulati"

Credit: Jayme Soulati via iPhone 4S to Instagram

What will 2016 hold for you? Will you have a chance to be authentic? Or will you keep the same old business practice and just manage in the Year of Fear 2016?

I have a bunch of marketing predictions, and they are based on the following factors. [Read more…]

Nurturing Dementia In Friendly Communities

ALT="nurturing dementia,"There are too many stories of friends, family and neighbors with dementia getting scammed by a crook who wants their money or valuables. It saddens me immensely. That’s why I immediately sat down to write after reading this Wall Street Journal article, ‘Dementia-Friendly’ Cities.

Turns out that Paynesville, Minn., a town of 2,400 friendlies, is ‘dementia friendly’ and they nurture dementia.

That means the folks who live, work, sleep and eat in this small Midwestern community are nurturing their elders and being kind to a aging disease no one wants, everyone fears, and for which there’s no cure.

I applaud and admire the elders of Paynesville who created this nurturing dementia mentality.

The article states, “The number of Americans 65 and older with Alzheimer’s, the most common form of dementia, is projected to rise 40 percent over the next 10 years, to 7.1 million from 5.1 million, according to the Alzheimer’s Association, a national nonprofit group.”

Apparently, the movement to nurture dementia is taking off in Florida, Tennessee, Wisconsin, Arizona, and West Virginia, to name a few. There is a national pilot program called Dementia Friendly America modeled on the work in Paynesville and Minnesota’s 36 dementia-friendly communities that is turnkey for other locations to help those 65+ manage this age-intensifying condition.

Cross-disciplinary organizations often collaborate to put such programs in place. In Paynesville, there are volunteers who help with caregiving, buying the groceries, with yard work, and more. Foundations and healthcare companies also help implement the community-wide programming so that people with dementia and their loved ones can receive some comfort on their path.

Nurturing Dementia Is About Changing Mindset, Like Good PR

The public relations aspect of this national program provides great opportunity for collaborative community relations with the goal of helping humanity. It’s heart marketing at its finest, and you all know by now I have a podcast called, The Heart Of Marketing.

Before the disruption in technology began to turn entire sectors on their heads, we did grassroots public relations. We built relationships in communities with influencers and leaders. We listened to the community to understand problems they wanted solved. We heard from businesses about their resources they wanted to put into play in the communities. We approached foundations and non-profits to see what role they wanted to be accountable for. We set out to change mindset and cultural shift.

Plans were drawn up. Everyone got marching orders. Action happened, and goals were reached with good-old community relations and relationship building. This was all before the time of social media; it was called traditional public relations.

For a national program like this, more people can be reached. There are more ways to engage families of people with dementia and to nurture dementia with technology.

I’m so happy the Wall Street Journal covered this PR story. It’s a good thing when we get to read news of collaboration and the principles of heart marketing that I tout on my podcast with John Gregory Olson. When your role is oriented to caring for a community, you need to constantly adapt with the needs of the people.

The Return of Social Media Engagement

ALT="Soulati Media, Future and Past"We’ve come full circle. We’re returning to social media engagement. As I daily peruse the social media sphere and the lists of bloggers who still write daily, good for you, I am conscious of one thing in this chaos of disruption.

Human engagement with connectivity remains the number one most important metric of social media.

Says Social Media Explorer today (exact quotes) by Peter Friedman: [Read more…]