Message Mapping: 40 Reasons Why #Infographic

ALT="Message Mapping Book, Jayme Soulati,"When you hear the words, Message Mapping, what comes to mind? In my experience with executives about positioning to external audiences, messaging and the map oriented to a suite of approved messages, is not at the forefront of strategic thinking.

In my new infographic right here, I provide “40 Reasons Why You Need Message Mapping.”  See if any resonate, and then perhaps you’ll share on your blog and social channels! [Read more…]

Should Bloggers Write With Key Words?

ALT="confidence thermometer, Jayme Soulati"Back in the day on Spin Sucks, I wrote a piece about authenticity and my fear that analytics would rule the word (that was “world” but that works better!). Alas, my fears are now reality.

Bloggers who want to get anywhere online need to write with key words handy. It’s what my colleague and digital marketing partner Jon Buscall of Jontus Media dictates every day.

In fact, he’s been lecturing me that I don’t blog with key words enough. My writings are what strike me. I’m writing for my peers. Indeed. [Read more…]

May Is For Small Business, Soldiers And Graduation

The grad kissed the pig! via soulati

The grad kissed the pig! via soulati

May is the month for Memorial Day, graduation from school, and a week to commemorate small businesses. What’s the common thread among these three?

Everyone knows someone in school. Every American knows someone protecting our country. Small business owners are so prolific and growing daily by the minute.

Entrepreneurs Are A Necessity

So often we small business owners get short shrift for what we accomplish as the engines of prosperity in America. There are days I feel that way, too, alongside the 600 brothers and sisters in small businesses surveyed and reported by Cox Media in the 2014 Small Business Barometer.

Cox Blue is a proponent of small businesses; you can see that theme throughout its website. In this sponsored post, I want to share some results of its study that hit home with me.

Cox Blue 2014 Small Business Barometer

[Read more…]

I’ll Never Forget The Glory Days Of Twitter

ALT = "future, past, sign, Soulati"It’s time to have a retirement party and bid the glory days of Twitter so long. It was a good run. We made a lot of connections, met peeps IRL, bantered, and did a bit of business. It was the first check-in in the morning and the last check-in late night. It’s where blog jacks launched, and ‘raderie was born. We survived a recession on Twitter, and together we kept the ROFLs and LMAOs and LOLs rolling in the stream.

The Twitter Glory Days

Twitter used to be the gathering place for anyone who was anyone. Actually, let me rephrase that — Twitter used to be the gathering place for anyone who was no one! Twitter made us someone. It built our personal brands and the frontrunners, self-professed Twitterholics like moi, lapped it up and enjoyed the ride. We all launched about 2009, and didn’t know what we were doing, so we did anything. In these archives, you’ll find a sheep video with Danny Brown and Dino Dogan. It’s a gem, a keeper, and only the old timers know of it! [Read more…]

Message Mapping: Why Your Business Needs It

Message-mapping-book-Soulati.jpgThat word “messaging?” It’s been around a really long time, born in traditional marketing and public relations. And, you know what? It remains as important today as before, perhaps even more so.

Technology has disrupted how business markets to customers and how sales teams build relationships, too. It’s ever more critical to ensure your messaging is tight to inform your business story to everyone outside your company.

I am a message mapping master.

For 20 years, I have been standing in front of businesses of all sizes to help them fine tune messages to position the company with authority.

Not much has changed with the process I use to facilitate a message mapping session. What has changed is the clutter. Companies, solopreneurs, small firms, business units, sales teams, and corporations are struggling to deliver a clear and simple message. [Read more…]