Advertising Age featured a story, “Don’t Call Me CMO: Top Marketers Say Job Has Evolved Beyond Title,” I find quite amusing.
The giggle is more about the why.
Why do people feel the need to define themselves based on a single three-to-five word title? When a professional reaches the level of chief anything officer, they have successfully moved along the professional development career path to become a chief.
Why don’t we call everyone in the C-suite “Chief Cook & Bottle Washer?” That would sum up the role we’re all playing in the workplace today, right? Technology, analytics and social media have created a pea soup of necessary qualifications, and the chief marketer appears to be the most confused.
According to the article, some of the “better titles than CMO” proffered are:
Chief Value Officer – what does “value” really mean? Value of what?
Chief Growth Officer – isn’t marketing about growth already?
Chief Innovation Officer – ah-hah, but limiting right? You come up with the ideas only and don’t put them into action?
Chief Commercial Strategist – as opposed to residential?
Few people understand what happens when a company goes public. We watched how Facebook maneuvered an ever increasingly heated spotlight, and now Twitter is undergoing the same.
In this piece Nov. 11, 2013 in Advertising Age, “Twitter’s task: Getting new users to understand it,” it seems the biggest issue Twitter has with new users is its complexity.Read More →