Intel Inside & Storytelling
Intel Inside
Read More →Tell Your Story First
One of my favorite business publications is Fast Company. I devoured the October 2010 issue and amassed various tear sheets for the to-blog-about pile one of which was “Not So Slick.” This story in the section “NEXT Social Media” is about the BP tweep imposter @BPGlobalPR who took the Twitterosphere for a ride poking fun at BP for its handling …
Read More →Storytelling and Dolls
A story in the April Fast Company has me thinking three ways: When Mattel’s Barbie celebrated her 40th birthday, and my colleague and I represented the American College of Foot & Ankle Surgeons as its public relations firm for three years, the opportunity was too good to pass up. My idea was to issue a press release on PR Newswire …
Read More →Brands Need Storytelling
Remember when you sat at Grandma’s feet and she told you stories about the Great Depression, or what it was like to be the biggest Irish clan with 13 kids? Perhaps your stories aren’t like those, but you can relate with a few you’ve heard or have told. I promised to recant the richness of my discussion as a gift …
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