I’ll Never Forget The Glory Days Of Twitter

ALT="future, past, sign, Soulati"It’s time to have a retirement party and bid the glory days of Twitter so long. It was a good run. We made a lot of connections, met peeps IRL, bantered, and did a bit of business. It was the first check-in in the morning and the last check-in late night. It’s where blog jacks launched, and ‘raderie was born. We survived a recession on Twitter, and together we kept the ROFLs and LMAOs and LOLs rolling in the stream.

The Twitter Glory Days

Twitter used to be the gathering place for anyone who was anyone. Actually, let me rephrase that — Twitter used to be the gathering place for anyone who was no one! Twitter made us someone. It built our personal brands and the frontrunners, self-professed Twitterholics like moi, lapped it up and enjoyed the ride. We all launched about 2009, and didn’t know what we were doing, so we did anything. In these archives, you’ll find a sheep video with Danny Brown and Dino Dogan. It’s a gem, a keeper, and only the old timers know of it! [Read more…]

Should Brand Influencers Feel Guilt?


Dino Dogan owns Triberr shirts in every color; psst, he also owns Triberr.

Professional bloggers toil day in and day out to develop a brand and solid content people want to read. My blogiversary is this month; we’ve been married four years, this blog and me.

In the life of a blogger, that’s nearly a lifetime. Along that journey, the word monetization pops up and there begins the need to get paid for these smarts.

Thanks to Triberr’s new direction offering bloggers an opportunity to join campaigns, write a few blog posts and get paid, we now have that option.
Bloggers apply, the application is reviewed, a blogger is selected, blog posts are written and published, and a fee is exchanged. Cool, eh?

So, why is there guilt associated with that?

Anyone else feel a twinge?

Dino Dogan said it best to me, “When bloggers rep for a brand, it’s not congruent with self perception.” What he means is we all have worked for free for so long that when the opportunity to get paid comes along there’s some concern about “Am I worthy? What will my community think?

I think he’s right…if I get paid to put up a post and have to add the disclaimer, “hey, this is a sponsored post!” there’s some discomfort about that, like I should feel badly I’ve been hired to write for a brand that needs help.

What I’m here to say and help each of us get over that hump of “am I worthy?” is this:

Bloggers work harder than anyone I know and we’ve done it FREE for years. For we who do it well, there are now opportunities to showcase smarts and do some really neat writing. For those who are feeling upset on the sidelines, jump in! There’s opportunity for all! For bloggers who don’t trust they’re worthy, carpe diem! This is finally where your hard work pays off!

Thanks, Dino and Dan!

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Social Marketing Man Of The Year @Mark_Harai

Mark-Harai.jpgIf you’re not familiar with Mark Harai, you better dash on over to every social media channel to easily find him. Better yet, head directly to Blogger Beat, do not pass go, do not go to jail…just run already.

I began the privilege of getting to know Mark just prior to his hiatus from social media and blogging. He disappeared for some five months or so until we all encouraged him to return to blogging. Mark has one of those genuine writing gifts that open the flood gates and make you take a moment to ponder with feeling. Usually his comments on blogs are blog posts in their own right…well, back in the day, anyway.

I have become quite close to Mark spending time on Skype practically every day, and when he wants something he’ll track you down, corner you and relentlessly tell you why you have to do this or do that all in the name of growth and profit.

Mark is a formidable business man. He can generate leads like white on rice; I’ve never seen anything like it. He has built million-dollar companies over and over only to blow them up and start anew. Apparently, it’s a pattern we all have – entrepreneurs eventually blowing up their businesses (I know this as fact).

Why Mark Harai as Social Marketing Man of the Year

  • From little known ex-pat blogger to a visionary and internet influencer and entrepreneur
  • An aggressiveness second to none to get the job done and find ways around the obstacles
  • The intense ability to overcome the obstacles about what’s new and not in his wheelhouse in order to develop the win
  • Salesmanship with nurturing and relationship building extraordinaire
  • Development of Blogger Beat from a seedling that blossomed into a magnificent vision. BloggerBeat is a community of professional bloggers writing and selling in a marketplace of content, goods and services. Mark inherently knew the little guy was no longer going to make it without being surrounded by a team. I encourage you to reach out to Mark and get in on the groundfloor of his baby; no doubt about it, the best is yet to come.
  • The reblogger king. When Triberr launched its reblogging feature, Mark took to it like a kid to candy. He became the reblogging king (with pros and cons, IMHO). His traffic soared as a result of posting others’ excellent content with attribution on his blog, and the light bulb paved the way to his development of Blogger Beat.
  • A heart is a heart is a heart. Mark consistently wears his heart on his sleeve. He’s a man with passion second to none, and he will bend over backwards to share his generosity so authentically with you.
    Don’t get me wrong, if Mark has a goal and you’re part of it, he’s relentless until he gets what he wants. This guy is a force to be reckoned with, and everything upstairs? TRUTH!

Mark, I thank you for your intense personality, a passion that buoys you through thick and thin, a relentless drive to climb the tallest tree, and many virtual hugs you share with anyone who needs them. Your zest for life knows no bounds; when you fall, you get up, and when you’re up you bring everyone around you on the ride.

Can’t wait to see what 2014 brings; thank you for you.

Use EverPost To Influence Klout

EverPost.jpgVia a LinkedIn group, a pitch came from someone I didn’t know asking for a review of EverPost.co. I let it sit and slide to the bottom of the priority list until a better time to find time.

About EverPost

To my utter delight, EverPost is the simplest tool I’ve come across for content shares of others’ material.

You register free with Twitter or Facebook.

Choose which channels you want to share on — either LinkedIn, Facebook or Twitter.

Select five categories of topics you’d like to follow.

Voila! A board appears with content from a variety of sites in the categories of topics you want to peruse.

Click share or auto-schedule, and your share is on its way to the channels you selected.

It’s so simple, and there’s a plethora of content at your fingertips to push out to the Interwebz.

Why I Love EverPost

  • Did I say it’s simple?
  • There is zero learning curve; sign up and go.
  • I do want to share good content without strings attached; this enables that.
  • I get to share a wide range of topics from one dashboard. If I get tired of posting content in one category, then I go back to the drop-down menu and select another after deleting one of my chosen five.
  • There are no comments from the dashboard; however, you can go to the blog and read the entire post before sharing (ahem, as you’re supposed to).
  • The tweets show up with the author’s Twitter ID; they can see that a new person is sharing their material.

Klout Is About Influence

Triberr, my fave blogger sharing platform (please ask to join my tribe!), is getting into the influence game. That means influence scoring is going to be more about the Klout number, too.

If you’re at all concerned about lots of shares to keep the Klout score high, then you need to use EverPost.

In about 10 minutes, you can share 20 blog posts. Yes, you can scan the post and vet it prior to sending, too.

I find it always a challenge to concern myself with keeping my Klout score high. I don’t have the ability to sit around on the Interwebz and share content all day. Were I to be able to, my influence score would be higher than it is now.

Perhaps I’m going to use EverPost every day this week to see if I can sustain a higher Klout score just so those numbers prove I’m really an influencer. LOL.

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Triberr Is Blogger Treasure

Since the earliest days of Triberr, I have been on board. Triberr is one of the best and most-needed blog sharing tools around; in fact, there isn’t any other.

Bloggers can elect to join a tribe of nine bloggers or join multiples of tribes as I have. What happens to the tweet stream, though, when you’re in more than 25 tribes, like me, is chaos. Some of those tribes consist of 100+ members that connect me with 5 million folks? (Don’t think that’s really true, but OK.)

121217- Digging Into Triberr

121217- Digging Into Triberr (Photo credit: Rogier Noort)

Sound stupid? I agree, of course, but there is a method to my madness and insatiable thirst for knowledge and curiosity.

I have received several direct communications via Twitter and someone even filled out my WuFoo contact form that my tweet stream is too full of retweets. It has become annoying because of the quantity of content loading into my stream. I was asked to set up another Twitter account for retweets of Triberr content (which is totally impossible due to the RSS feed, branding and outreach). Others have said how boring it is to see the same tweet from a variety of bloggers (they’re obviously in the same tribe).

I understand all of the concerns from the folks who are not professional bloggers and who don’t realize the merits of Triberr.  I’m going to share why I continue to accept tribe invites and why I pay $10 monthly to Triberr so I can share more blog content faster. Besides, for any platform the likes of Triberr, they deserve my $120 annually to continue to innovate at the speed they have for the last three years.

Reasons Why Triberr Matters

  •  Founders. As I’ve joked with Dino Dogan, founder and front man of Triberr, the fledgling company is like Two Men and a Truck. They fly by the seat of their pants, but anytime you speak with Dino or Dan Cristo, the energy to innovate is palpable. I’m including a link here for my Soulati Media On The Street chat with Dino Dogan at Social Slam in April. Energy? Uh-huh.
  • Innovation. In the three years since the launch of Triberr, back when Dino and Danny Brown were gaming Klout with sheep (yes, that really happened), Triberr has launched about a dozen new tools to help bloggers automate shares. And, that word “automate?” In this case it’s not cuss.
  • Tribes. Being in multiple tribes means you comb for the cream of the crop.  You can mute bloggers not in your genre, and you can meet new bloggers publishing leading content. You can also launch and join an atomic tribe; one blogger with unlimited followers. I have learned so much from my peers on the ‘sphere, and the only way I can reasonably do that is via Triberr. I save productivity time being on one platform with ~500 bloggers at my fingertips on a given day.
  • Reader. Triberr has become my new reader. You see folks on the quest to find the next best Reader after the demise of Google’s and the migration to Feedly. Triberr works wonders for me; not sure I’m going to find any other blogger not already in a tribe I belong to. In fact, if I do, they get an invite to join my tribe.
  • Content. A newer feature called reblogging allows bloggers to republish content from another’s blog with the original author featured. This is one aspect of Triberr I don’t yet care for; when I read peoples’ blogs, I want to read their content primarily. If I see only reblogs happening 90% of the time, I’m discouraged visiting. For bloggers who want to post more frequently and don’t have time to post consistently, then re-blogging works; just not for me. I reserve the right to change my mind.
  • Reading. I love being able to read blogs from Triberr without going anywhere. I can quickly scan and see if the content is worthy of going to the blog and leaving deeper tracks. This has helped me be more share aware; there are so many who still say, “don’t share unless you read first.” That’s one issue for me being in so many tribes; I can’t read everything and have to trust the authors’ credibility which I’ve vetted already once they’re in my stream the first time.
  • Commenting. The new Triberr dashboard now allows easier reading of blog posts right on Triberr without having to go to a blog. What this means is not good for bloggers (because traffic isn’t recorded on the blog), but it is convenient for readers and tribe mates. An email comes alerting me that someone commented on my blog on Triberr. Comments are up 50% since the guys fixed all the glitches. I have seen some bloggers using the Triberr comment system along with another system like Google. Interesting.
  • Content Marketing. The best reason to use Triberr is to review the content and topics others are writing about and with what angle. It helps to know what’s new and trending and it also provides fodder for your own writing.  Topics can get pretty boring quickly when you see all the bloggers writing on Facebook hashtags and photos in comments, for example. That’s when I have to select one only and ignore the rest. It becomes an echo chamber and I know my Twitter followers don’t want that.
  • Shares. Shares are down with Triberr. Even with the ridiculous numbers of tribes I’m in, I have fewer shares of my blog content. Regardless, without Triberr (when it was down for an extended period), traffic is nearly zilch.

 When you add up all of the above, bloggers need Triberr. For those on the receiving end of the tweet stream for bloggers in massive numbers of tribes, patience is the virtue. It’s my responsibility to share my tribe mates content; in fact, if I don’t, they don’t share mine. So, I apologize to all of you not blogging and invite you into my tribe so you can experience what I’ve just shared.


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