Blog Distribution Channels To Earn More Traffic

ALT="Soulati Media, Jayme Soulati, blog distribution"Blog distribution is rarely thought of, and I’m here to tell you that has to change! Your blog posts, the most valuable pieces of owned media you have in your archives, should never just be published on your website and forgotten. These stories need to be distributed on a wide variety of channels and in a wider variety of repurposed creativity.

Let’s explore further, shall we?

Blog Distribution Channels — A Long List

1. So easy and obvious, your own website is the very first place a blog post is published and greets the world. Ensure your website is owned by you; it’s your created domain name, and it’s on a hosting platform you’ve selected.

1a. A blog post comment section is key for links to others’ content to get added. Sometimes a blogger asks for shares, and these can get added manually. If you sign up for Livefyre, a blog comment platform, your latest blog post is automatically added to your bio descriptor.

2. LinkedIn posts are another obvious pseudo blogging channel. In fact, I had elected to craft this post and publish it on LinkedIn FIRST. Then, as I kept writing and writing, I realized how dumb that would be. I need the content and link juice for my own blog! Remember, that when you publish original content elsewhere first, you miss out on the strength of that content for links and traffic. Do build up your own archives first. Because I’ve been blogging since 2010, I have archives of more than 650 blog posts to my credit. A blogger’s life is never over; there is always a fresh audience seeking content with a twist. Stand out! [Read more…]

I’ll Never Forget The Glory Days Of Twitter

ALT="future, past, sign, Soulati"It’s time to have a retirement party and bid the glory days of Twitter so long. It was a good run. We made a lot of connections, met peeps IRL, bantered, and did a bit of business. It was the first check-in in the morning and the last check-in late night. It’s where blog jacks launched, and ‘raderie was born. We survived a recession on Twitter, and together we kept the ROFLs and LMAOs and LOLs rolling in the stream.

The Twitter Glory Days

Twitter used to be the gathering place for anyone who was anyone. Actually, let me rephrase that — Twitter used to be the gathering place for anyone who was no one! Twitter made us someone. It built our personal brands and the frontrunners, self-professed Twitterholics like moi, lapped it up and enjoyed the ride. We all launched about 2009, and didn’t know what we were doing, so we did anything. In these archives, you’ll find a sheep video with Danny Brown and Dino Dogan. It’s a gem, a keeper, and only the old timers know of it! [Read more…]

Should Brand Influencers Feel Guilt?


Dino Dogan owns Triberr shirts in every color; psst, he also owns Triberr.

Professional bloggers toil day in and day out to develop a brand and solid content people want to read. My blogiversary is this month; we’ve been married four years, this blog and me.

In the life of a blogger, that’s nearly a lifetime. Along that journey, the word monetization pops up and there begins the need to get paid for these smarts.

Thanks to Triberr’s new direction offering bloggers an opportunity to join campaigns, write a few blog posts and get paid, we now have that option.
Bloggers apply, the application is reviewed, a blogger is selected, blog posts are written and published, and a fee is exchanged. Cool, eh?

So, why is there guilt associated with that?

Anyone else feel a twinge?

Dino Dogan said it best to me, “When bloggers rep for a brand, it’s not congruent with self perception.” What he means is we all have worked for free for so long that when the opportunity to get paid comes along there’s some concern about “Am I worthy? What will my community think?

I think he’s right…if I get paid to put up a post and have to add the disclaimer, “hey, this is a sponsored post!” there’s some discomfort about that, like I should feel badly I’ve been hired to write for a brand that needs help.

What I’m here to say and help each of us get over that hump of “am I worthy?” is this:

Bloggers work harder than anyone I know and we’ve done it FREE for years. For we who do it well, there are now opportunities to showcase smarts and do some really neat writing. For those who are feeling upset on the sidelines, jump in! There’s opportunity for all! For bloggers who don’t trust they’re worthy, carpe diem! This is finally where your hard work pays off!

Thanks, Dino and Dan!

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Social Marketing Man Of The Year @Mark_Harai

Mark-Harai.jpgIf you’re not familiar with Mark Harai, you better dash on over to every social media channel to easily find him. Better yet, head directly to Blogger Beat, do not pass go, do not go to jail…just run already.

I began the privilege of getting to know Mark just prior to his hiatus from social media and blogging. He disappeared for some five months or so until we all encouraged him to return to blogging. Mark has one of those genuine writing gifts that open the flood gates and make you take a moment to ponder with feeling. Usually his comments on blogs are blog posts in their own right…well, back in the day, anyway.

I have become quite close to Mark spending time on Skype practically every day, and when he wants something he’ll track you down, corner you and relentlessly tell you why you have to do this or do that all in the name of growth and profit.

Mark is a formidable business man. He can generate leads like white on rice; I’ve never seen anything like it. He has built million-dollar companies over and over only to blow them up and start anew. Apparently, it’s a pattern we all have – entrepreneurs eventually blowing up their businesses (I know this as fact).

Why Mark Harai as Social Marketing Man of the Year

  • From little known ex-pat blogger to a visionary and internet influencer and entrepreneur
  • An aggressiveness second to none to get the job done and find ways around the obstacles
  • The intense ability to overcome the obstacles about what’s new and not in his wheelhouse in order to develop the win
  • Salesmanship with nurturing and relationship building extraordinaire
  • Development of Blogger Beat from a seedling that blossomed into a magnificent vision. BloggerBeat is a community of professional bloggers writing and selling in a marketplace of content, goods and services. Mark inherently knew the little guy was no longer going to make it without being surrounded by a team. I encourage you to reach out to Mark and get in on the groundfloor of his baby; no doubt about it, the best is yet to come.
  • The reblogger king. When Triberr launched its reblogging feature, Mark took to it like a kid to candy. He became the reblogging king (with pros and cons, IMHO). His traffic soared as a result of posting others’ excellent content with attribution on his blog, and the light bulb paved the way to his development of Blogger Beat.
  • A heart is a heart is a heart. Mark consistently wears his heart on his sleeve. He’s a man with passion second to none, and he will bend over backwards to share his generosity so authentically with you.
    Don’t get me wrong, if Mark has a goal and you’re part of it, he’s relentless until he gets what he wants. This guy is a force to be reckoned with, and everything upstairs? TRUTH!

Mark, I thank you for your intense personality, a passion that buoys you through thick and thin, a relentless drive to climb the tallest tree, and many virtual hugs you share with anyone who needs them. Your zest for life knows no bounds; when you fall, you get up, and when you’re up you bring everyone around you on the ride.

Can’t wait to see what 2014 brings; thank you for you.

Use EverPost To Influence Klout

EverPost.jpgVia a LinkedIn group, a pitch came from someone I didn’t know asking for a review of I let it sit and slide to the bottom of the priority list until a better time to find time.

About EverPost

To my utter delight, EverPost is the simplest tool I’ve come across for content shares of others’ material.

You register free with Twitter or Facebook.

Choose which channels you want to share on — either LinkedIn, Facebook or Twitter.

Select five categories of topics you’d like to follow.

Voila! A board appears with content from a variety of sites in the categories of topics you want to peruse.

Click share or auto-schedule, and your share is on its way to the channels you selected.

It’s so simple, and there’s a plethora of content at your fingertips to push out to the Interwebz.

Why I Love EverPost

  • Did I say it’s simple?
  • There is zero learning curve; sign up and go.
  • I do want to share good content without strings attached; this enables that.
  • I get to share a wide range of topics from one dashboard. If I get tired of posting content in one category, then I go back to the drop-down menu and select another after deleting one of my chosen five.
  • There are no comments from the dashboard; however, you can go to the blog and read the entire post before sharing (ahem, as you’re supposed to).
  • The tweets show up with the author’s Twitter ID; they can see that a new person is sharing their material.

Klout Is About Influence

Triberr, my fave blogger sharing platform (please ask to join my tribe!), is getting into the influence game. That means influence scoring is going to be more about the Klout number, too.

If you’re at all concerned about lots of shares to keep the Klout score high, then you need to use EverPost.

In about 10 minutes, you can share 20 blog posts. Yes, you can scan the post and vet it prior to sending, too.

I find it always a challenge to concern myself with keeping my Klout score high. I don’t have the ability to sit around on the Interwebz and share content all day. Were I to be able to, my influence score would be higher than it is now.

Perhaps I’m going to use EverPost every day this week to see if I can sustain a higher Klout score just so those numbers prove I’m really an influencer. LOL.

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