Word of Mouth Marketing and Diapers
My diaper-buying days are over (until 100 years from now when I’m a grandma, perhaps). But, when I did buy dipes, I bought Pampers, just like a gazillion moms today and tomorrow. And, that’s why Proctor & Gamble is having such a hard time convincing moms there’s nothing wrong with its latest innovation in diapers called Swaddlers Dry Max. Irate …
Read More →Word-of-Mouth, Toyota and Me
I did a bit of word-of-mouth (WOM) marketing yesterday asking my tweet stream for opinions in re my Toyota dilemma — buy my Toyota Highlander off lease, turn it in, buy another Toyota, or purchase a new brand altogether? Yesterday’s Wall Street Journal pushed me one step closer to the latter. I’m a fiercely brand loyal consumer; yet, all the …
Read More →Social Media Groundswell Tipping Point and Nestle’
Nestle’ SA is suffering a groundswell of negative social media commentary that began March 17 when Greenpeace International released a report about Nestle’s purchase and use of palm oil. Greenpeace alleges the palm oil comes from an Indonesian company that cleared rain forests to build palm plantations. The Twitterosphere has been abuzz about this story, and the Nestle’ Facebook fan …
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