Your Blog Headline Sucks
Power tribes are all the rage on Triberr. This blogger is in three, and the jury is still out whether that will be the norm in a few weeks or not.
What’s happened as a result, however, are the headline and first two sentences (like the lead of a news story) become the most critical aspect of a blog post.
When your headline sucks, and I don’t know you or your writing ability, then your blog is bypassed, deleted, muted, or blacklisted. Your headline needs to be a summary of what you write about inside. It has to provide a creative depiction and enticement for me, the reader, to click, read, share, and comment.
Here’s what I’m seeing that isn’t good in headline writing:
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Shakirah Dawud is one of the most fantastic writers I know, and her blog at Deliberate Ink covers a bunch on writing, words, copywriting, and other topics. She asked me to guest post on a topic I couldn’t address, and it took me weeks to stretch my thinking to come up with a topic relevant to her audience, her blog’s theme, and something I thought I could speak to.
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