The hospitality of the Louisville IABC chapter and the Louisville Digital Association knows no bounds.
At its 5th Marketing Summit, where I presented, the day was packed with a breadth of topics and the widest array of speakers I’ve seen at a day conference.
Jason Falls, Mr. Social Media Explorer and Café Press, was emcee and earns credit for pulling in presenters the likes of:
- Gini Dietrich speaking on Marketing in the Round from Chicago
- Heather Whaling, Geben Communication, sharing PR on the bleeding edge and she’s rockin’ it from Columbus, Ohio
- David Knox, CMO of Rock Fish and with the Brandery, Cincinnati, Ohio
- Jayme Soulati, on Savvier Social Media Across the Marketing Blend, from Dayton, Ohio
- David Coomer who shared his campaign called Beardvertising (pretty funny)
And others from the region who spoke from public utilities, about retargeting campaigns and more.
Savvier Social Media
Although I whined for four weeks that Jason assigned me the toughest topic – how social media integrates across all the marketing disciplines, the presentation rocked, and it was probably due to the fact that I had a row of hecklers (ahem, Gini Dietrich, Heather Whaling and Deborah) in the front row (not to mention my new laser pointer which reached all the way to the back of the room and spotlighted people who were too engrossed in their devices).
Thanks to Fashionbi, the Milan startup covering global fashion brands, for #RockHot analytics for my deck.
Thanks for Trackur for agreeing to “sponsor” my presentation with the first-ever advertisement in a PowerPoint deck.
Thanks to J. Crew for being the crux of the presentation with a case study on its very savvy social media, although they didn’t know it.
Thanks to the audience for letting me entertain while provoking the main goal – think differently about social media.
Find My Deck On SlideShare
This is my first official upload of a SlideShare deck. I’ve always shied away from sharing my prezzies.
To my surprise and utter delight, there are already 128 views in less than 24 hours. #RockHot!
What’s interesting is that a deck can have the best pictures, but it’s truly all in the delivery.
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Thanks for sharing the deck Jayme. Superfantastic !
What’s a presentation without quality hecklers in the front row? And I’m confident you had the nicest shoes!
Congrats Jayme, sounds like it was a quality event with outstanding speakers!
Cheers,
Sharon
Nice job on your first deck, Jayme – looks like you covered some great integration/ strategy tips with the audience – going to dive in more on the deck in a bit : )
Thanks for sharing your work!
Sharon Gilmour Glover I did like my shoes, Sharon! And, they matched, natch! Thanks for saying!
Mark_Harai I need to extrapolate some of what I delivered in a blog post. Very hard to go with the flow by only looking at pictures. I will do a J. Crew case study in writing; I’m so impressed with its multi-channel approach to integrated social marketing.
Now, I’m finally ready to get together with you. How is your later today?
Soulati | Hybrid PR Sharon Gilmour Glover Well the whole ensemble was tres chic, n’est pas?
Soulati | Hybrid PR Mark_Harai I will be available, ping me : )
Kudos to you my #RockHot friend! And hey!…the tweet button worked this time. Yay!
KDillabough I think it was having a bad hair day, K!! And, thanks, Love!
I was just thinking about our trip and had to come back here to say hi. Miss you!
ginidietrich You did not even know how much I needed that, Gin. So happy you came by, thank you so much. I’m in huge transition right now and keeping low awhile until I relaunch and inspire anew. Missing you, too. XO Thank you.