I’m on a quest to define creativity. Is it innovation, or are there differences between the two? I wrote recently about the need for PR and marketing to be more creative when it comes to putting a social media marketing plan together. Then I gave a list of nine tools available from which to select.
That’s really not creativity; that’s merely being smart about researching the space to see which tools fit the required strategy.
Then I read Inc. magazine about Stan Richards, founder of The Richards Group, an ad agency behind some of the most creative and controversial campaigns in advertising. (P.S. If you want to see one of THE MOST creative websites I’ve seen in awhile, hit his agency link, and here’s a link to his book, The Peaceable Kingdom.)
“Creativity doesn’t need a muse; it needs a drill sergeant,” he said. Richards’ firm adheres to strict rules:
>>8:30 a.m. prompt start to the day
>>Accounting for each quarter hour or be docked $8.63 from pay
>>On time to meetings or risk being shut out
>>Close of business is 6 p.m.; go home
The man posts billings of $1.28 billion; he owns the most successful independent shop ever. Hats off, Stan!
Is creativity innate? It’s my humble thinking that the mind hinders creative embellishment. When your mind blocks your actions, you become inhibited. There is no comfort in your own skin; you fear making the wrong move, saying the wrong thing, looking like a fool (to yourself) among company.
Now put these thoughts into a company brainstorm where the team is attempting to define the big idea. (PR is all about the big idea.) Instead of being the first to say, “what about…” you tag team off someone else and slowly open your mind to new ideas.
Perhaps creativity is confidence. Stan Richards says creativity is discipline and regimented rules.
As a blogger it’s more imperative to be creative than ever before. This is my 252nd post; not so sure it’s a milestone of any sort, but looking back on a bloggers’ life, each post came from somewhere. The inspiration people take so lightly is actually extremely serious.
So, creativity also requires the ability to be inspired.
I’ll share about me a bit because it’s relevant. My mind has always been creative; I visualize the look of interiors in color and how a brochure should be designed with the raw copy in front of me. I hammer a nail on the wall eyes only and plop art perfectly in place (heh, perfectly to me because slightly askew fits my out-of-the-box persona). A steady stream of ideas leads to the ability for strategic brainstorming and also the ability to drill into segments and enhance each with detail.
With all that said, can we assume creativity is innate? Born in some and not others? Given as a gift to right brain thinkers while left brains lead with logic? Here are some of the conclusions from above, and I’m hoping you’ll add your thoughts to help with this discussion:
>>Creativity requires an open and unhindered mind.
>>Creativity requires inspiration and the ability to be inspired.
>>Creativity is confidence.
>>Creativity is innate.
>>Creativity is not innovation.
Please share your thinking, because more thinking also leads to a higher level of creativity.