As I toil to design this deal, I will attempt to delight with awesome lingo. Twitter will provide an array of topics. Tonight’s is about the awesome use of the # (hash tag). I’m following these several days #LMA10 — the Legal Marketing Association annual meeting in Denver.
For those not in the know, when you tweet, add that hash tag to each tweet, and it’s captured along with other tweets throughout the conference.
Today I gathered all the negatives about the event — WiFi non-existent, SRO, no break-out rooms listed, no photography, etc.
In addition, I got some great points relating to social media, alternative fee arrangements, branding, and public relations in law firms.
The most interesting, yet troubling, point came from a public relations session where folks were told that social media is a fad. Legal marketers need to look for the next place to hang their hats.
Well, I’ve been tweeting an entire year, and this “fad” shows no sign of slowing down. Coming from an industry traditional slow to adopt, I’m not sure where that statement originated.
Fad or not, social media is here to stay — very alive and well. If you’ve got any thoughts direct from the legal marketer perspective, please share!