I learned a valuable reminder
today. Last night while tweeting on my Blackberry while at a client welcome reception watching Monday night football (Bears win), I RT’ed a tweep’s tweet. She is a respected high-level marketer from a respected large company. In fact, I’ve done business with her, although indirectly.
Here’s the re-tweet I made, and what caught my eye was the hash tag “#quote.” I knew this did not encompass the entire definition of marketing yet I liked the “authentic voice.”
RT @margaretmolloy: A marketing agency’s greatest value is helping the client find and express its authentic voice. #quote #in
Today, two individuals in my stream called me on the content of the RT I sent:
@FocusCom said: @Soulati gotta disagree. The purpose of marketing is to attract interest in products & services that result in sales.
@BruceServen: @Soulati that’s as good as calling it dead and irrelevant.
I wasn’t clear without searching for the original tweet what I had said that prompted these tweets:
@FocusCom: @Soulati It was an RT. “Authentic voice” sounds lovely, but in reality the role of marketing is to sell stuff.
What I read as a quote from a respected colleague made for a different point of view by others. People RT on the fly, they don’t open the links others post before sharing with their streams, and what results are the varying perspectives that make Twitter so rich. My interpretation is not yours, neither am I attempting to make yours mine. We share opinions, perspectives and information; it’s all good.
Thanks to @FocusCom and @BruceServen for your unassuming blog-post prompt and questions pertaining to this tweet. It gave me a healthy pause and prompted this post that encourages everyone to think before they RT and expect healthy rebuttal when someone takes the time to respond.