Mark Schaefer is a long-time social media peer, colleague, and mentor with whom I banter and exchange heated yet friendly discussion about my views that PR Drives Marketing and his view that I’m on crack.
So, I linked to his tweet with intrigue to this magazine I’d not heard about, Social Media Marketing Magazine (which I now have joined), and, lo, here’s Mark’s excellent article “Why Facebook is More Important Than Your House.” He’s writing as adjunct professor at Rutgers University (pretty cool).
I encourage your read of what Mark’s saying, and then I encourage your contemplation of what I’m saying.
In a nutshell, Mark suggests that people are so aligned with Facebook it has become a lifestyle – the Farmville crap, photos of the grandkids readily accessible, and all the other inanities being exchanged among friends. (My words, not Mark’s.) We can’t forget that our kids are officially the Facebook Generation. Gen Y begets Gen FB.
Where others have glommed onto Facebook; I have become absolutely addicted to Twitter. Mark’s article got me thinking…what if there was no Twitter?
- The spark in my life would slowly extinguish, and I’d again be commiserating, ranting, laughing, bantering, and learning from my Google RSS reader (which sadly is a one-way street).
- Blog comments would be more robust because peeps would have to log their commentary directly on a blog as there wouldn’t be Twitter comments about blogs (which happens frequently).
- Alas, I’d go into deep depression because the peeps I’ve met have extraordinarily enriched my life, professionally and personally. It’s these human relationships I can absolutely say are the single-most hidden gifts of Twitter.
- My global network with direct connections and open communications to Hong Kong, Sweden, The Netherlands, United Kingdom, Puerto Rico, Australia, Canada, Singapore, Brazil, and hundreds of other cities and countries would be non-existent.
- My learning curve would again be extended (as in take longer) without the immediate knowledge sharing Twitter offers.
- There’d be no place I could let loose a rant, exclamation or share in the fund-raising support for a global natural disaster.
- Most of all I’d have no community in which I could align, be a peer, become a mentor, share in a leadership capacity or move to a thought leadership and influencer role. I’d be relegated to the traditional method of networking by, argh, actually going to a physical meeting.
Perhaps your experience with Twitter has not been as rich as mine; if that’s the case, I encourage your exploration of this channel because Twitter’s hidden gifts bear more than the Three Wise Men.
What would you miss if there was no Twitter?