Work

When you hire Soulati Media, Inc., the work is done by its president and a seasoned team. As a small business, Soulati Media positions itself at the leading edge of social media marketing with a public relations core driving marketing for your business.

Over the years, clients have loved our work, and they tell us. Our passion for what we do and what we know are trademarks of our client service. We become part of your team and seamlessly integrate to execute your program strategy. We’re driven by results and ensure our work product matches your scope of work.

Below are descriptions of some recent or current clients and how Soulati Media has partnered with each team. Other examples of case studies are available, so please ask.

Legal Business Marketing

Gillin Jacobson Ellis & Larsen, accident attorneys, San Francisco (regional; two-year engagement)

The firm hired Soulati Media to elevate its brand using social media as a primary tactic:

Created a News & Resource Center on the firm’s website to drive interest and attention by families to create brand loyalty for personal injury legal services.
A content marketing strategy via online news release and a library of archived resources were created to build and feed the News & Resources Center. Concepts for content included topical information oriented to seasonal stories, teen driver safety, family insurance issues, personal injury, and the like.
Several popular pieces of material developed by Soulati Media included a Parent-Teen Safe Driving Contract, an Accident Checklist, and quizzes for families about auto insurance.

Results:

Each of the Internet press releases garnered some 80,000+ impressions in the first week, which is better than average.
Downloads of the accident checklist increased 25% with a second online press release.
Traffic improved per page on the website, and the firm’s brand was influenced with the resourceful material for families.

LexisNexis: Software Publishing (national; engaged since 2003)

Since 2003, Soulati Media has been providing public relations and marketing services to LexisNexis for its corporate, tax, customer relationship management, business intelligence, financial software, and corporate matter management business units. Delivery of a blended offering enables Soulati Media to seamlessly integrate into the marketing team with strategic public relations tactics that influence lead generation and sales.

Featuring a content marketing strategy, we develop case studies, white papers, tips series, blog posts, and press releases are key services delivered to the large law software solutions business units.

In spring 2010, Soulati Media was instrumental in designing an exhibit booth for Virtual Legal Tech in addition to writing 10 editorial pieces including case studies and tips series for attendee download. On the day of the virtual tradeshow, Soulati Media staffed the booth, attended by some 400 lawyers and legal marketers, and executed social media pre-, during- and post-show.

In 2006, when the consumer bankruptcy act was set to launch, Soulati Media developed a consumer campaign oriented to bankruptcy statistics by geography and delivered the data to national media. The program, featuring a thought leader/bankruptcy attorney, earned many stories in national media including USA Today and the New York Times.

JD Match: Online law student recruiting service (national, engaged since 2011)

For start-up, JD Match, the first online student recruiting service for law firms, Soulati Media was hired to develop a go-to-market strategy that included a social media marketing campaign with traditional media relations.

The Wall Street Journal Law Blog broke the story and other legal industry trade media developed full-length stories
Soulati Media consulted with JDMatch founders on implementing social media channels including a Facebook page, Google+, Twitter, and LinkedIn.
Blogging and community management along with content marketing are phase two of the program.

Alternative Cardiology Health Services

Global Cardio Care, Inc. Chief Marketing Officer (national, engaged since 2004)

Since 2004, Jayme Soulati has served as chief marketing officer for Global Cardio Care, Inc., a management services provider for physician practices that deliver Enhanced External Counterpulsation. For this clinic, Jayme manages litigation, trademark registration, intellectual property, websites, internet marketing, social media marketing, content development, contract negotiation, external relations with physicians/business partners, public relations, and more.

Jayme directs designers and an internet marketing team while also handling intellectual property for global domain name security.
Jayme has fought and won several international internet litigation issues and has managed other copyright infringement matters.
She recently developed social media marketing strategy and is implementing channel development for this brand.

Moving & Storage

Nelson Westerberg, Inc. (national, engaged since 1995)

Since 1995, Soulati Media has worked with Nelson Westerberg, Inc., an agent in the Atlas Van Lines network, as its public relations consultant and editor/writer for its annual newsletter.