Creative Commons License: Dr. Kelly Page
This blog, Soulati-‘TUDE!, has the most amazing community, evah. Not lying; it’s vibrant, insightful, buoyant, supportive, accustomed to a good blog-jack, and full of ‘raderie. I love this community, and it wasn’t built overnight.
I’ve been “accused?” of being an excellent community builder; I cannot lie, I had no idea what that meant when someone shared that with me the first time. So I started to pay attention, and here are my tips on how to make your blog community blossom:
20 Tips to Build Blog Community
1. Engage with a commenter! So often when I hit a new blog and leave a comment, it’s crickets and I never go back.
2. Genuinely thank people for taking their time to come by and leave a thought. How many blogs are there now? A couple million? Good grief.
3. Be exceptionally welcoming (not drippy) to newcomers. You know who they are! It’s so cool when someone new stops in; thank them.
4. People’s time is so valuable; you have to respect those who stop in…until you get to know them, and then you can become more personable.
5. Mix up your topics. I did a test that Ralph Dopping was aware of…I wrote a post that was purely about public relations and he was the only one who commented. We deduced the post was not general enough and didn’t appeal to a wide audience. A general topic promotes more engagement; people feel more comfortable participating because the topic isn’t over someone’s head.
6. Do what I just did…take more time to go to someone’s blog and grab their latest blog post and insert it as a hyperlink in your post. When you do that, I’m getting a pingback, and I know automatically I’m coming over to say thank you.
7. Don’t just put a Twitter ID in your blog post when you mention someone because they are totally unaware they’re being called out.
8. Send a note on Twitter to the folks you really want to read your post; ask them/invite them to your blog. Kaarina Dillabough is perfect at this practice when she guest post; she’ll send me a note and I try to get there as often as I can to support her. She also informs me when I’m tagged in an article.
9. In comments, ask another question like Shakirah Dawud does. She’ll comment on your comment and then pose a question back to bring you back. Smart commenting.
10. Join Triberr. Can’t say enough about Triberr. You may think you don’t need it, but every blogger needs Triberr. I’ve written about this too many times to go on a Triberr tirade here; just trust me on this one.
11. Your comportment says so much about the community you’re trying to build…are you personable, laughing, flirtatious, serious, professional, funny, witty, open-minded, welcoming, consistent, paying attention? (Yes, blog communities demand all of that and more.)
12. Do you comment and return that favor on others’ blogs? I believe that commenting IS quid pro quo…you comment at my house, so I better show up at yours. What do you know about that? I’ve done some experimenting and have deduced it’s true. Commenting on others’ blogs definitely leads to community building.
13. I have often wanted a roll-call menu so I can tick off my name to say I visited; sometimes I don’t want to leave a comment, but I want the blog owner to know I stopped in. So, when you stop in and don’t leave a comment, think of something anyway and do let the blogger know you’ve come over…it’s like a courtesy. Commenting is not ding-dong-ditch!
14. Make a point of remembering peoples’ writings and recall that in comments. I cannot stress this enough. When you engage in comments and recall a post about someone recently wrote, then that visitor is impressed because you’ve made a point to make them feel special.
15. Ask for help, opinions, insight and expertise. No blogger knows it all; your community is a resource for you. When you ask for that knowledge, then you can build on it in a new post.
16. Reward your community with lists. Wait! Don’t yell at me…apparently, people hate lists that are link bait. I get that, but I don’t adhere to that practice. I do do lists and I do them infrequently; yet, when you see one here, it’s the real deal, written from the heart.
17. Help a newbie! When you see someone in your community struggling to get readers, commenters or topics, take them under your wing and try to help. Ask them to write a guest post for you, single them out in comments, use commenting systems that enable you to tag someone so they stop in…there are many ways to keep a community growing, and these are mine.
18. Add Comment-Luv or Lifefyre or another commenting system that allows commenters blog posts to be visible when leaving a comment. It’s a courtesy for visitors, and I love it because I can see what others are writing and jump there with one click.
19. Blog! You have to blog consistently to build community; no kidding. If you post once per week or less, or your blog has fallen off for more than a three-week hiatus, you’ll find your community disappearing or never growing. The consistency of posting is the secret sauce.
20. I’m done…no more tips! What’s your 20?
Hey Jayme,
Thanks so much for the link love. Appreciated. It is mid-afternoon here in the south of France and my wife is having a well deserved nap. I am grabbing a few minutes of engagement time and I see you have been busy here. Your 20 tips are bang on and I can’t say I have a different take. You covered them well.
What is most important to me is to make it to other places and engage there. It takes a lot of time to build any community and part of that is being present. That being said, being away on vacation is a godsend for the soul but not great form community building so my strategy is to visit others while I am away (it’s just like I am taking a vacation from my blog) and not worry so much about posting a ton.
I will be posting once this week and once next so hopefully a few folks will want to pop by to see what we have been up to. Unfortunately it is tough to stay on topic when you are gallivanting about in France.
Bonjour, as they say here, à bientôt!
@rdopping Hah. You’re so good to get here even before me this morning! Haven’t even tweeted this thing out and look at you!
I like your strategy and have seen you all over the place; was impressed and wondered if you were having a vacation at all?
So, cool to be in the South of France…how’s the weather? Cold, damp, right? I’ve been to Paris in October and that ocean air just makes things wet and cold. Thanks for your thoughts on the other blog, too; gonna try to see if those gents will come back and and answer your questions.
You may get an email or call from Rebacca Caroe who was running the Feedblitz contest…I think I said you were on the fence.
@Soulati | B2B Social Media Marketing It’a warm here and the time change gives me the advantage (early bird, I guess). I will look out for Rebecca and see what happens.
Great tips @Soulati | B2B Social Media Marketing , and I appreciate the tip of the hat:) Building a community takes time and energy, but it’s so worth it. I do find I’ve had to reduce the amount of time I spend commenting on others’ blogs, and if I don’t have something to say of value, I probably won’t comment. But if I’ve enjoyed the post, I’ll definitely share. So sometimes I lurk and share, and sometimes I comment and share…depends on the topic, and whether or not I can add to the mix. In terms of this post…you’ve covered the topic beautifully. I got nuthin’ to add of value, but looky here…I commented anyway:) Cheers! Kaarina
@KDillabough Yep, looky here…your comment is MY value!!! Thanks, Girlie!
@Soulati | B2B Social Media Marketing Thanks: that makes my day:)
@Soulati | B2B Social Media Marketing Your number13 is tied into why I sometimes leave short comments. I may not have time to write something of as much length as I might like or might not have a ton to add. However I still want to let the author know I visited so I will say “great post, or nice job.”
@thejoshuawilner Ahh, then it’s not just me…good to know. There are times I have nothing to contribute to the post, but HAVE to let bloggers know they’re being supported. That’s a good approach; watch for it in your house!! Heh.
@thejoshuawilner @Soulati | B2B Social Media Marketing what I do is that instead of leaving a comment of my own; I just leave a reply to a comment already there.
Rock solid tips here Jayme.. would be difficult for me to add to it.
@MarkCRobins Thanks, Friend!
Ha–those expectations are too high for me right now, and that’s just on that one point! I’ve plenty to say, just no time to say it at the moment, so I’m writing it down for later.
Oh, did you mention guest posts?
@ShakirahDawud Yay! You’re here! Yippee-skippee! GPs…yep, that’s also a great way to build community. #20. Come back soon!
Yep, you pretty much covered all the bases here, Jayme : )
You’re an excellent example to follow on how social should be done if you’re looking to build something for long term value.
Cheers to you miss!
@Mark_Harai Hey, Friend…thanks…listening to my podcast with Jon Buscall over at Jontus Media in Sweden…I told him to get you on the show about our topic, too!!
Too many wonderful ones here to mention my fave. I am always writing over people’s heads! I think it is because I see so many general posts out there and I want to be more novel, but people fear new. I am still experimenting to find the right mix of original content mixed in with some familiarity. I really appreciate your comments on the latest series. It lets me know when I am too far outside of the comfort zone.
I am printing this list out so I can remember the next time I write.
@susansilver You know what; stop analyzing how you think you’re supposed to write and just do it with confidence. I’m so eager to read your work on the SEO stuff; your knowledge is amazing in this arena and I don’t read anyone right now with the expertise about what you’re writing about! Please do more and stay the course!
So, that’s how this gig works, huh? You do a superb job of community building, thanks for sharing this information. I really like 17; I haven’t tried that but it sounds like a really great thing to do.
Typically for me, the more ‘serious’ my posts are the fewer the comments.
I think you need to come up with the ‘I was here’ app for the posts; I guess the simple way is just to ‘like’ it. I know I have people in my community who read my posts but rarely comment; sometimes it surprises me to find out who is actually reading it.
Write on.
@bdorman264 I wish I was a developer too, or at least had one iota of what they do. I never even took 2 classes of computer science in college before i was done.
Should we start Bloggers Unite? Where issues to blog on pop up and the future of blogging becomes a vision that comes to life?
@Soulati | B2B Social Media Marketing That’s probably already out there somewhere.
My one and only computer class was doing binary code to put into computers big as a room. This was pre home computers……….and telephones………..:).
@bdorman264 Actually, is there a bloggers organization?? I don’t think so…I have never seen one. Closest thing is Triberr and that’s not really.
@Soulati | B2B Social Media Marketing Maybe we can google it…..
Oh no – were you talking ’bout me with that 3-week hiatus?!? 😉 Great tips, Jayme. Community building pays off if you’re willing to take the time to do it right….just like you have.
One I would add is to share their content. I think that was implied here, but sharing other people’s posts on Twitter, Facebook, G+ or wherever your tribe hangs out is always a good idea. The bottom line? If you spread the love, it will pay you back tenfold.
@lauraclick Hmm, was that you? Guilty? LOL. You’re so right…need to always share others’ content; great point.
This one’s going to be a repeat-share for a very long time, Jayme! What an excellent tutorial for all of us about how to build community. I learned a lot! I used to use CommentLuv, then dropped it. I don’t remember why. But I always take time to comment on a blog that’s using CommentLuv for their commenting system. Hmmm. #20? I can’t think of anything at all to add!
This one’s going to be a repeat-share for a very long time, Jayme! What an excellent tutorial for all of us about how to build community. I learned a lot! #20? I can’t think of anything at all to add to this list.
I used to use CommentLuv, then dropped it. I don’t remember why. But I always make time to comment on a blog that’s using CommentLuv for their commenting system, so there’s your social proof. Adam Toporek uses CommentLuv!
@New England Multimedia a recent comment by someone new here (who also is a WP trainer) said Comment Luv Pro is the bomb. Try it and report back ? And thanks, Lady!
@Soulati | B2B Social Media Marketing @New England Multimedia I have been a ComLuv proponent since I started, and I’ve had CL Premium since pre-launch. I think you have to decide if you want a commenting system or native first — there are pros and cons to each.
I think if you stay with native WP comments, CL is the way to go. Andy commentluv is very responsive to his customers, even before there was a premium version.
Native systems don’t foster as much back and forth, because they are less “chat like”.
dannybrown an incredibly thorough piece on Livefyre the other day. https://dannybrown.me/2012/09/19/blog-comments-livefyre-is-here-to-stay/ He made some really strong points, and if I ever went off native WP, I would go LF.
@Adam | Customer Experience @Soulati | B2B Social Media Marketing @New England Multimedia Then my work here is done. 🙂
@Danny Brown @Adam | Customer Experience @New England Multimedia But, I hope that means you don’t think you have to visit, eh? GREAT seeing you if only for a smidge of a minute!
@Adam | Customer Experience @New England Multimedia commentluv dannybrown Look at you; great comment and where are you writing stuff like this since you’re all about customers now?
May I suggest The SMB Collective? I need help!!
@Soulati | B2B Social Media Marketing I will check out SMB this weekend, promise! Also, FYI, my feedburner count is now showing 0 subscribers, so I guess I’ll be coming back to look through all your Feedblitz posts too!
Hey Jayme
That’s a great list.
I try and get around as many blogs as I can to comment. I enjoy it. What I don’t like is if the person doesn’t reciprocate or share at least.
Wherever I comment, I always share on Twitter at the very least and if I’ve connected more with that person, they also get a +1 and a Facebook share too! If you’re in my tribe, you get double the Tweets as I Tweet from Triberr and then when I come along to your blog as well!
Sometimes I wonder what value there is on me commenting if I just don’t get what the person is trying to tell me but I always make the effort to say hi, I stopped by at least. I forget to thank pingbacks though, I need to work on that one.
You scratch my back and I’ll scratch yours…
@timbo1973 Hah, like I said this is not ding dong ditch! And there is a quid pro quo about all this, too. I like your strategy about RTs. I realized recently Klout does not recognize tweets from Triberr…but who’s worried about Klout these days?
That’s a brilliant list!
I still have to work on linking other people and “bribing” them to come by and take notice! 😉
What I really don’t understand is that somehow I have “lost” contact with bloggers who I knew at the beginning of this journey. Maybe over time or whatever. But I feel I need to make the extra effort to get back. But yes, there have been people whom I have “known” for the whole two years I have been here!
And yes, I installed Livefyre! Let’s see how it goes!
@Hajra Excellent, Hajra! Now you can add your Livefyre profile and your latest blog post will also appear in comments. Then, if I do not see you in Triberr, then I can stop by awhen you leave a comment here.
@Soulati | B2B Social Media Marketing @Hajra Yippeee!
I think the words you have here are great.I would generally say the karmic approach you espose is always good. How can you help others? How can you make them stand out?
I agree with @geoffliving — You have great karma!
Lift others up. This is something we can all do. Noob or veteran.