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Archives for August 2010

JetBlue Flight Attendant, Social Media and Jobs

08/18/2010 By Jayme Soulati

Slater quits JetBlue after luggage lands on head

Just read the current Bloomberg Businessweek to arrive in the mail (I do like magazines). Its first story about the “Mad As Hell” JetBlue flight attendant Steven Slater caught my eye and that of the rest of America, too.

To bring you up to speed, he quit his job in a flamboyant way, over the plane’s PA system to “curse a rude customer whose bag landed on his head, politely thanking other passengers, grabbing two beers from the galley before sliding down the inflatable emergency chute and sprinting toward home.”

What did America do in response? APPLAUD! And, social media erupted.

Facebook pages attracting 18,000+ fans with 211,000 likes lauded his gutsy move to quit a 20-year career in the airline industry. Others lamented their lack of nerve to do the same.

While Slater ponders a possible seven years in prison for criminal mischief and reckless endangerment, companies should ponder the entire real-life situation. Social media is not attacking JetBlue in this case; luckily the employer had nothing to do with this incident – or did they?

 I think there may be some culpability on the company’s part; however, not in a financial or legal way…here’s how.

Everyone is aware of the state of the ever-worsening economy. Those with jobs are coping with workloads overflowing and work-life balance in disarray.  Companies with a majority of frontline sales and customer service reps need to examine how they keep employees’ tempers in check when hazards of the job cause stress eruptions.

It may be easier for teleservice representatives to maintain composure, but the airline industry, retail, health care and professional services, for example, should look at new programs to de-stress frontline employees.

When was the last time you interacted with a customer service rep face to face? Was the experience professional, calm, satisfactory? Hopefully, it was because employees are not trained in social work or psychology and really don’t know how to handle other peoples’ stress beyond their own (even that’s suspect).

  • Perhaps workers who engage the public as frontline ambassadors should experience a friendly course in anger management for non-offenders.
  • Maybe employers can pop for a hotel getaway on the company to help de-stress frontline workers.
  • What about engaging a company-wide spa day? That would jolt a niche of the economy, wouldn’t it?

What do you think about Steven Slater’s decision to toss a job down the chute and contemplate prison garb in the not-too-distant future?

This is fascinating, and he, too, has hired a publicist; just like the post I wrote about Mark Hurd of H-P who has a PR firm on board to manage their celebrity.

(photo credit courtesy of Facebook)

Filed Under: Public Relations, Social Media Tagged With: flight attendant, JetBlue, jobs, PR, Social Media

Former H-P CEO Hires PR Firm; Lesson for Tiger

08/13/2010 By Jayme Soulati

Mark Hurd in 2009 (Credit: Mark Peterson)

By now, you’ve read the unfolding story of former H-P CEO Mark Hurd asked to resign a week ago due to some “I-did-not-have- sex-with-that-woman” snafu. What you likely haven’t heard about Hurd is the truth. The H-P board of directors is already bored with the entire scandal, and instead of releasing the truth behind the untruth, everyone is left to guess why the lack of transparency.

In the wake of the crisis, Mark Hurd hired Sitrick Public Relations of Los Angeles to help influence his brand and maintain his positive image as we await the whole truth and nothing but the truth. 

Is Hurd’s hiring of the PR firm Paris Hilton uses a smart thing? Or, is it squarely an admission of guilt? If anyone needed to hire a PR firm, it’s former-presidential-hopeful -now-fallen-star John Edwards or Governor of South Carolina Mark Sanford.

That’s an interesting move by Hurd to hire my peers in Los Angeles. Stories in the Wall Street Journal suggest he did it to pave the way for future employment and to set the unbalanced record straight.

My first impression was that Hurd is hiding something and that his decision to hire PR is an admission of guilt beyond a faulty expense account and a “close personal relationship” with Jodie Fisher, actress turned hostess. Let’s use Tiger Woods as an example.

Tiger’s crisis unfolded via a front-man gatekeeper who was a criminal attorney. No PR team in place to help craft the message in the immediate aftermath of Tiger’s early morning crash turned sex scandal extraordinaire.  If Tiger had hired a public relations team to help with his horrendous image, perhaps he’d be farther along on the pathway to repair than where he’s floundering now.

Back to Mark Hurd. At the time of this writing, the man is apparently not that guilty; yet, he hires a public relations firm to be the frontline spokespeople on his behalf. EXTREMELY SMART.

I love that Hurd turned immediately to PR as his frontline support and crisis team. I expect Hurd’s lawyer is also on that team, but the Wall Street Journal prominently featured a Sitrick spokesperson in its story and not a lawyer.

The “Smart Money” column in the Wall Street Journal by James B. Stewart on August 11, 2010 is a can’t-miss read.  I appreciate Stewart’s candor and blunt talk about transparency at H-P, “Hewlett-Packard Still Can’t Handle the Truth” on August 11, 2010. Nothing for H-P to be happy about, Stewart suggests investors avoid H-P stock. The $35 million exit package paid to the fired Hurd, the lack of transparency by H-P, and ridiculous way this situation is being handled have all created a nose dive for H-P stock. This week, $8.7 billion was shaved off H-P’s market value. (Seriously?)

I hope H-P is taking lessons from its former CEO. It should have a full-court press in investor relations, public relations, crisis communications along with social media strategies front and center to reverse its embarrassing downward spiral.  

What’s your impression of yet another sex scandal plaguing corporate America and government?

Filed Under: Branding, Business Tagged With: H-P, image, Mark Hurd, PR, Tiger Woods

Blogging Takes Confidence

08/06/2010 By Jayme Soulati

This post is as much for me as it may be for you.

Blogging takes confidence. This list below includes several circumstances and what I know from experience helps make that confidence grow upward instead of into the dumps:

  • The recognition to spot a stumble with content and how to get ahead from that confidence-lacking position.
  • The ability to hear, process and get beyond the somewhat-negative commentary implying that “you suck” at this blogging thing and should hang it up.
  • The strength to read and take inspiration from the massive amounts of content being generated by others in the blogosphere and on social networking that put your feeble attempts to match that to shame.

If anyone is anyone who is a blogger who had to start somewhere, I bet any of the above has come to fruition. Indeed; for me it’s true. And, let’s not forget – we are our own worst critics.

And, so, these tips below are as much for me as they may be for you:

  • Blog with confidence and believe that you have something to say today.
  • Hear, process and determine whether to take action about others’ negative comments who at heart are critics not intending to derail you.
  • Read the blogs you subscribe to, comment there, and become inspired from peer bloggers’ inspiration. It’s OK to adopt a topic and fashion it into one of your own with a new perspective.
  • Be true to yourself. If your editorial content is more about reporting on a wide variety of topics, there’s a reason for that. Perhaps you come from the agency world of public relations (ahem) where knowledge about a breadth of topics, industries, companies, and concerns navigate your ship.
  • Know that it’s commonplace to stumble on voice because no one has the perfect voice every day they blog. It’s OK to craft a simple, short post chock full of emotion about one topic or another. It’s OK to struggle with what to write about today and then recognize that maybe today is not a good day to write.
  • It’s very OK to wonder if anyone is reading these words, and then it’s OK to be pleasantly surprised when someone provides a comment (whether positive or slightly smarmy) verbally or on e-mail because that is an indicator someone is paying attention.
  • You’re not to worry about the dag-gone back-end of the blog because that, too, comes with experience. You will persevere on the technical insides of your blog (Jayme) because learning does not happen overnight (Jayme).
  • When you’re having second thoughts about blogging, look around. Are you in balance? What circumstances have your inner balance off kilter? This can be your children, your finances, summer, and a house under construction, clutter, or lack of “me” /”you” time. Breathe, and focus on you.

So, blog with confidence, people, and know that that is exactly what you’re charged to do. Being a thought leader or expert comes with time.

I’d like to thank Macali Communications, Kevin Donnellon and Christina Rampersad for providing the inspiration for pushing this blog forth.

What expertise can you lend to we less-than-a-year bloggers to keep on truckin’?

Filed Under: Blogging 101 Tagged With: Blogging

Observations and Ponderings in Marketing Public Relations

08/03/2010 By Jayme Soulati

Sometimes the trivia and inanity pile up. Here are some observations I need to share. Anything goes — marketing, public relations, social media, and just plain old stuff. What can you add?

  • “Tectonic shift” is the new popular, overdone phrase. Where was the last place you read it?
  • Who is using mobile apps enough to warrant the price tag to develop and market them? Mashable says there are some 200,000+ mobile apps.  Kinda hard to find the exact data, but this story provides some healthy competitive info from Apple v. Android.
  • Are there any law firms developing mobile applications? I’d like to know!
  • Do the unemployed consist of people truly seeking work or waiting for the next government extension because the job market stinks?
  • Will alternative fee arrangements hit public relations firms just as it is doing in law firms?
  • Who understands health care reform well?
  • Yesterday’s Wall Street Journal had a typo in a sub-headline “plan vanilla” versus “plain vanilla,” and then it also spelled button as “buttom.”  Now the latter is not a word, and spell check ought to have caught that, right?
  • Social media automaters are hot and vying for business. The prey – SMBs in need of social media assistance to leverage new media for new revenue streams.
  • September 27, 2010 is the Advertising Age Media 2011 issue. It will explore all the channels and complicated distribution of content. It will address how agencies and media are struggling as companies and marketers aggregate their own audiences.
  • Love the UK campaign by Damian Barr, a journalist and cultural entrepreneur, who engaged with Volvo to park 25 Volvos at the Starlite Urban Drive-In in London. Tickets at $40 each sold out in 30 seconds online for showings of “Grease” and “Dirty Dancing.” If that’s not lifestyle marketing, behavioral/emotional marketing and public relations, what is??!

Filed Under: Thinking Tagged With: Thinking

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