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Soulati-'TUDE!

Archives for February 2011

Your Digital Media Mash Up Opportunity

02/17/2011 By Jayme Soulati

The Washington Post recently announced Trove, a service to allow readers to build customized news sites based on personal interest. The New York Times has News.me, an app culled from Twitter followers’ reads.

Ongo is a paid service that organizes news by sources selected by subscribers. Paper.li has been out awhile on a smaller, individual reader scale doing much the same – customizing posts and content from RTs and hash tags on Twitter.

What does this mean?

  • It’s a goldmine for social media, media relations and public relations professionals. Those who have typically pitched vertically into trades may just have more opportunity for stories with customized or specialty content.
  • What does this mean for writers? More of a chance to niche and offer specialized content to one vertical.
  • How about marketers? When the first analytics start coming in they’ll scramble to feed product campaigns to push sales.
  • Advertisers? This may just be what the advertising industry needs to push it into higher profitability.

We are on the fringe of a huge content mash up; do you see your opportunity on the horizon?

Filed Under: Planning & Strategy, Social Media Strategy Tagged With: Digital Media

Blogging With Design

02/15/2011 By Jayme Soulati

One thing’s certain when blogging — the design must be tweaked about every four months. If you want to keep it fresh and look stylin’ the only way to make that happen is to throw in the DIY towel (that’s do-it-yourself) and hire the big guns.

For this design, I provided the core, the color and this and that, but I owe the rest to Dwight Maskew of Carbon Based Media.

He made the template, changed the colors, moved things around, added the bells and whistles and generally made a great part of my team. I’m happy to share (although I hate to) because Dwight has been my IT back end for about five months.

If you need website or blogging IT help please consider Dwight. Just know that I come first and you’re second!

Now, let me clarify the first statement up top — blogging with design has to be top of mind. No one wants to come to a stale site, but everyone gives new bloggers the benefit of the learning curve. Since I’ve been blogging a few weeks shy of a year, my learning curve is over. It was time to lose the frustration and fear and just hire the help already!

There are thousands of templates and skins for blogs; invariably, something goes wrong. What you want is a reliable design you don’t need to worry about. Unless you have oodles of time to learn blog design, you definitely don’t want to be messing with widgets and plug-ins.

There’s rarely a plug in that is plug and play; and they often mess with your design. It’s cool to have badges, icons, share this and that and more; ultimately, I wanted a simple design with a focus on content.

I’m always up for comments and tweak tips, but do me a favor? Will you kindly wait six months before you tell me?

photo credit: SEOYourBlog.com

Filed Under: Blogging 101 Tagged With: Blog Design

Momaraderie: Virtual Assistant, Bi-Lingual Mom

02/14/2011 By Jayme Soulati

At the beginning of the year, I promised that I would make a better effort to speak with people instead of this non-verbal life we’ve all created via social media. Recently, Ivonne Vazquez, whom I know on Twitter as @VIVAssistants, picked up the phone to make a live connection with me. I’m so glad Ivonne beat me to it, because she’s a person everyone ought to get to know…

Ivonne made herself known to me when she commented on a post I ran on virtual assistants on my other blog, The SMB Collective. Based on this comment, I coerced her into drafting a post for me there, too, and what a great writer she is! I’m slowly learning more about Ivonne and the services she offers via her own company VIVA (VIVA Virtual Assistants), which offers virtual assistant services to entrepreneurs and companies seeking to increase capacity by outsourcing or subcontracting administrative needs.

In addition to owning a small business, Ivonne is a single mom, with a 9-year-old son at home (and two older children away at college). She is head of household, bread winner, avid gardener (who wants to be an organic farmer when she grows up), mower of lawns and amateur photographer. Hailing from New York City, of Puertorican descent, she is now living in Maine. Ivonne has deep roots in her culture, is bi-lingual, and is doing more work with Hispanic marketing consulting for small businesses. Additionally, she was recently tapped on the shoulder to be Maine’s only Spanish/English bilingual and bicultural SCORE mentor.

She is one of the most supportive, engaging and lovely people I’ve met on Twitter. The other day I was having a hissy fit about my computer on Twitter, and Ivonne picked up the phone to call and help me. How amazing is that? It was such a delightful shock to me and a wonderful gift, too.

How she manages juggling her balls is a question for Ivonne:

First, thank you Jayme for being so wonderful and asking me to be part of this great concept that is Momaraderie!

As for juggling…I find that if you don’t think about how much has to get done, you don’t become overwhelmed and it gets done! Just like the old riddle “How do you eat an elephant? One bite at a time”; the same applies to life and business.

Organization, structure, a work schedule and self-discipline are all key in maintaining efficiency, productivity and your sanity both as a small business owner and working parent; more so if you also work from home. Adaptability and flexibility are also essential. While structure is good, being too rigid in a routine or schedule can also be overwhelming and an obstacle in accomplishing tasks and achieving goals.

I maintain business hours with VIVA, this is when I am available to the public.  This doesn’t mean that I’m not, on occasion working until 1:00 a.m. or up at 5:30 checking e-mail, etc.; having a schedule gives me the opportunity to dedicate a portion of my day to my clients while also attending to my family and personal life.

Mobility in my business is also critical, and one of the reasons why I can accomplish multiple tasks and projects efficiently.  As a virtual assistant, which by definition means that I can work from anywhere at any time, having a laptop, smartphone, portable hard drive, hosting plan with File Transfer Protocol (FTP) for secure file uploads/downloads, access to cloud applications and secure WiFi access allow me to work from my home office, co-working office space, local coffee shop or my car…without missing a beat.

Filed Under: Momaraderie & Friends Tagged With: Virtual Assistant

Tumblr, Fashion Week and Tourism PR

02/11/2011 By Jayme Soulati

I have a confession. I love “America’s Next Top Model,” I subscribe to In Style and Vogue, and I relish the models’ make up, style, poses, photography, and settings – forget the clothes.  When I saw in the Wall Street Journal this story, “Fashion Week Tips Hat to Blog Site,” I eagerly scanned.

This week is New York Fashion Week, and guess who’s getting a seat to the party? Tumblr! Tumblr is a blogging platform, much like Blogger and WordPress. How it differentiates from the two latter is with its 13.4 million blogs, about 20 percent related to fashion. There are 24 Tumblr fashion bloggers (independent writers) attending Fashion Week because of their influence (there’s that subjective word again).

When you take a lens to more data, Tumblr is on to something. Tumblr had 1.6 billion U.S. page views in December 2010 only; whereas, Blogger had 697 million and WordPress had 141 million, according to comScore.

You can read the business story associated with Tumblr; what I’d like to offer up is the uncanny similarity with Tumblr’s public relations and the familiarization (fam) tours of yore in travel and tourism PR. I used to arrange these fam trips for travel media back in the day when I worked in Chicago’s agencies. These all-expense paid media getaways lavished everything imaginable on reporters in exchange for a story; you can imagine how popular these were, until the FCC swooped in and changed the gifting rules across industries.

So, here’s Tumblr, the publisher, if you will, inviting Joe and Jane “fashion” blogger (some with no experience at all) to attend Fashion Week with free hotel, tickets to events, and a rooftop party (will it be inside?).

You can bet the blog posts will flow freely, among other things.

(photo credit: NYDailyNews)

Filed Under: Media Relations, Public Relations Tagged With: Fashion Week, Tumblr

Do You Paper.Li?

02/10/2011 By Jayme Soulati

When I received the first Paper.Li daily, I groaned and thought about yet another resource to review, read and keep track of. I’ve been forever curious about how these are put together and who has the time to make it so, and I’m encouraged by @JodyKoehler “What? You don’t have one? It’s automated!”

Apparently, it really is. I went to investigate and grabbed this content from Paper.Li website:

  • From Twitter, the newspaper will be created using all the links (articles) shared in the past 24 hours by yourself (editor in chief) AND the people you follow (contributors)
  • From a Twitter #tag, create a paper using all the links (articles) shared in the past 24 hours by all Twitter users that have associated the selected #tag
  • From Twitter links create a paper using all the links (articles) shared in the past 24 hours by all Twitter users on the selected list
  • From Facebook create a paper based on a search of all public posts on Facebook.

You can even customize your own paper with more options coming soon:

  • Title it
  • Select tweeps (Twitter people) who can contribute or restrict those you don’t want on board
  • Define a topic you want people to be talking about on Twitter

What’s even more interesting to me is that people have about as many subscribers as my blog; an average of six. The wow factor is how many views the papers are notching – 4,000 to 5,000 for the more established and branded papers.

What this says about influence, is that it’s not the number of followers, it’s what you’ve got to say, apparently. Take a look:

  • The Location Based Daily has 129 views and 3 subscribers
  • The Marketing/PR/SocialMedia Daily by Monyelle Mingo has 1,187 views and 5 subscribers
  • The PR Post by Jody Koehler has 4,320 views and 7 subscribers
  • TCSocialMediaSmarties by Top Rank Marketing has 6,535 views and  7 subscribers
  • Fraser-Valley Daily by Owen Greaves  has 5066 views and 5 subscribers

So, do you Paper.Li? Subscribe, pop in and scan, use as resource for blog fodder? I’d like to know if yet another resource is worth the attention.

(Photo Credit: bigthink.com)

Filed Under: Social Media Tagged With: Paper.Li

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