I get inspired by the amazing talent of the A-lister bloggers (at least in my book) to day-in and day-out craft thought leader social media content. How can this much provoking copy be created and most of it not begin to sound the same?
You know, there are only so many dresses on the rack; eventually, you’ll see another woman with the very same dress walking ahead of you on Michigan Avenue. (You get my drift, guys!)
Segue to the daily newspaper suffering from the demise of advertising, subscriptions and fewer journalists. It got me thinking about feature sections and pull-out special sections of the daily newspapers I read. Don’t you think these pages are chock full of a lot of nothing?
Here’s the brainstorm. A newspaper should contract 2x/week with some hot tamale bloggers and publish a new feature section with content that resonates a whole heckuva lot more than what print subscribers are paying for.
Here’s my list who can fill the queue; who else comes to mind?
- Jason Falls, , who is so prolific and wordy hot that I shake my head and marvel.
- , who launched 12for12K and has numerous awards as a Canadian blogger and is also of the set.
- , , who has become a B2B social media thought leader with his lively and thoughtful community.
- who pens a daily storytelling blog with a roundup of what’s going on across the 2.0 world
- David Meerman Scott of and a keen author of public relations blended social media works.
These gentlemen are noteworthy in their leadership in this social media space. I’m sure they’d appreciate your attention to tell them so, too.
Wowzer. Honored to be on your list. And I think that’s one of the best ideas to rescue print in a while. A-plus!
Thanks for commenting, Jason. The content you churn that is so tops and valuable is amazing. Thanks for all you do for the social media community.
Thanks Jayme. I will gladly support any ideas that involve me+money. : )
I think we ought to brainstorm about this one, Mark. You mentioned in the past that content being king requires some good fodder writers. Perhaps we should get in to the e-publishing arena and select the best-of the A-List followed by tutorials from your class and a PR Drives Marketing type of focus…;-) !! LOL
Haha, and this is why I love you so, Mark. (in a manly way of course!) 🙂
Hey there Jayme,
First, thank you for including me here. Always the best kind of feedback; the community you’re part of, so delighted to be sitting here next to these guys.
Second, I concur with Jason – this is an awesome idea for print media, and would really help gel the transition that media is facing to integrate with the “new”. Love to see it come to fruition – smart!
Thanks for your valuable time to comment here, Danny. You guys have made me smile today for that! Let’s see if Mr. Schaefer wants to persue the endeavor I suggested below re a new feature section we syndicate with all of your popular posts. Hands down a better product than what we see in morning papers.
Jayme,
Great idea and a great way to help resurrect national newspapers. I would have to include Jay Baer and Valeria Maltoni in this conversation, if we’re talking social media.
Maybe you could expand this to a featured blogger for each distinct section of the newspaper? Heck, most journalists are writing with an angle as opposed to just reporting these days anyway. They might as well highlight a blogger who is much better at representing a position on a topic.
Andy
I love the legs this idea is sprouting, Andy! Thanks for adding to it. I need to look at Jay and Valeria and get more acquainted with their writings.
What you prompted as further thought is “do bloggers have PR people/publicists?” Hmm, that’s food for thought, isn’t it?
I’ve recently started a blog, the information you provide on this site has helped me tremendously. Thank you for all of your time & work.
Love it, Jayme. In fact, I was at an event two weeks ago where editors from Trib, ST, Daily Herald and Chicago News Cooperative participated on a panel to discuss future of traditional media. If the panelists were being straight, they are quite uncertain what to do to grow readership and attract advertisers again. It was clear that their current interactive efforts are missing the mark. Perhaps they’d be open to a meeting while you’re in Chi-town next? 🙂
Interesting. I think I ought to put some good thought in to capturing this idea, eh? Could be a market for it with all the good content being published. Thanks for weighing in, Michelle!