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Soulati-'TUDE!

Tips For #ReturnOnOptimism

08/19/2014 By Jayme Soulati

ALT="Jayme Soulati, Mini Cooper"In the face of adversity, there is only optimism. In a survey YOU can take by Xerox called #ReturnOnOptimism, it helps you find your return on optimism score so you can work on finding and feeling optimistic in spite of world affairs.

This sponsored post is really intriguing because optimism is a trend right now. Have you noticed that everywhere you read, another story is being written on the topic? What Xerox has done is create a website, with a neat and graphically pleasing quiz to score your optimistic emotions. I’m generally optimistic; however, everyone needs a push now and again. (I share personal tips on how I get through negative vibes below.) Once you find your score, you can stick around the site and find tips and resources the experts suggest on bettering your emotional quotient. It’s pretty cool.

The differentiator for this story, though, is that you can take the quiz to see just how optimistic you are at work. Maybe you need to do a bit of work on boosting the happy vibes?

Read on and see what I did to get through a very trying time… [Read more…]

Filed Under: Business Tagged With: Jenn Whinnem, Kaarina, Kaarina Dillabough, Neicole Crepeau, Optimism, ReturnOnOptimism, Serenity, Xerox

Celebrating Digital Birthdays With Milaap #Milaap4Hope

06/16/2014 By Jayme Soulati

ALT="Screen Shot, Milaap"Have you ever participated in a microloan program? It’s the coolest way to give back, pay it forward, and help boost the businesses of micro farmers and business people in all corners of the globe. I for one have been a longstanding Kiva.org supporter and have gifted loans to friends who in turn loan money to the folks in South America, Asia, the Balkans, Africa, India, and many other regions. That’s why I was glad to learn about Milaap and how it is celebrating its fourth birthday TODAY on an impressive global scale. Having just learned about Milaap myself, this infographic below may be the best and most efficient method to inform you. Here’s the scoop from the news release recently issued: On June 16, 2014, its fourth anniversary, Milaap invites change agents from around the world to join in a global, round-the-clock online conversation on sustainable giving using #Milaap4Hope. This unique 24-hour event will be hosted across three countries and a range of social networks, beginning at 6:30 am IST on June 16, 2014 (9 pm EDT on June 15, 2014). To learn more about and participate in this unique online event, please visit https://blog.milaap.org/digitalbirthday. [Read more…]

Filed Under: Social Media Tagged With: Crowdfunding, digital birthday, Kiva, microlending, microloans, Milaap

Should Bloggers Write With Key Words?

06/10/2014 By Jayme Soulati

ALT="confidence thermometer, Jayme Soulati"Back in the day on Spin Sucks, I wrote a piece about authenticity and my fear that analytics would rule the word (that was “world” but that works better!). Alas, my fears are now reality.

Bloggers who want to get anywhere online need to write with key words handy. It’s what my colleague and digital marketing partner Jon Buscall of Jontus Media dictates every day.

In fact, he’s been lecturing me that I don’t blog with key words enough. My writings are what strike me. I’m writing for my peers. Indeed. [Read more…]

Filed Under: Blogging 101 Tagged With: Blog, Digital marketing, Jayme Soulati, Jon Buscall, Jontus Media, Public Relations, Social Media, SpinSucks

Tap Small Business Resources To Improve Success

05/30/2014 By Jayme Soulati

ALT="Work In Progress, Jayme Soulati"A long time ago, I had an idea for a small-business website. It would be oriented to the backbone of the business, the inside. Much like a blog’s backend, a business has one, too. It’s the toughest thing about being an entrepreneur; yet, it’s the most important.

By now, I’ve been out of the actual formal workforce longer than I’ve been employed inside a company. That trend is happening more and more with the onset of more small businesses vying for self-employment and successful companies. How you ensure that success depends greatly on the resources you tap for the how-to knowledge you need.

I’m going to share a few of those resources in this sponsored post for Cox Blue. It has published a bevy of small-business essentials to keep your SMB growing. I hadn’t known how in-depth Cox Media Group was with its helpfulness for SMBs until I started perusing its site and blog.  Its website functions much like a walking encyclopedia of business resources. You can access any of those right here at Cox Blue. [Read more…]

Filed Under: Business Tagged With: Business, Business and Economy, Cox Media Group, E-book, HubSpot, marketing, Marketing and Advertising, Marketing automation

Upscale Toto Toilets Seeking Comfort-Loving American Consumers

05/28/2014 By Jayme Soulati

ALT: "Toilet-Jayme-Soulati"

How about a multitasking toilet, Toto?

Ever remodeled a bathroom and had to select from the wide varieties of commodes? I have done several bathrooms in my time, and ensuring you get a workhorse for less money and fewest gallons per flush is daunting, especially when you look at the price tag.

I looked at the Japanese Toto toilets advertised regularly in the magazines I read; however, the cost for a really neat heated seat with little water usage was nearly the price of the bathroom remodel itself. Instead, I settled for a custom-color Kohler with a self-closing lid so it doesn’t slam.

Toto Toilets Are Smart

Toto toilets are so upscale that few Americans have ever used one. Japan is finally ready to take on the American Standard U.S. market with its smart toilets. Apparently, Toto wants to be like Apple. No one knew they needed an iPhone until Apple came along and made phones smart. Same goes for toilets, according to Toto’s chief executive, Mr. Yoshiaki Fujimori.

In a Wall Street Journal story May 27, 2014, Smart Toilets Arrive in U.S., Fujimori said,”Industry presents iPhone–industry presents shower toilet.” [Read more…]

Filed Under: Branding Tagged With: Apple, Bathroom, iPhone, Japan, Kimberly-Clark, Smart Toilet, Toto, United States, Washlet

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