Jayme Soulati, Author at soulati.com

New South Digital Marketing Conference 2013: Get Deck, Order Books!

05/20/2013 By Jayme Soulati

This post is going accomplish about four things taken direct from the New South Digital Marketing Conference, May 17, 2013:

Allie Wallis, Eleanor Pierce, Ashley Bruno of The Brandon Agency

1. Kudos to The Brandon Agency, host of

High fives and huge applause to the young professional ladies (Allie Wallis, Eleanor Pierce, Ashley Bruno, and others) who worked logistics and event planning for The Brandon Agency to ensure every minor and major detail for the New South Digital Marketing Conference was crossed and dotted. You made me feel like a Queen; thank you so much!

This event was so well done with no stone unturned. The Brandon Agency should give major rewards to this team and others at Fuel Interactive with Stuart Butler leading the pack. Thanks for a great show, Events Team!

2. Blogging Soup to Nuts: Tales, Tips and Tools Slide Deck

My first solo presentation IRL to a community of my peers was a resounding success. You can download the slides right here. I promised attendees they’d get a copy…sorry I ran out of time toward the end of my presentation!

Thanks to my lovely assistant , a software vendor in North Carolina. Thanks also go to Adrienne Jandler, President of Atlantic WebWorks, , and Dorien Morin Van Damm of More In Media each who will take on celebrity status soon in Soulati Media On The Street and for their amazing ‘raderie and peanut gallery fame.

3. Writing with Verve on the Blogging Journey

Jayme Soulati holds her new book prior to presenting at New South Digital Marketing Conference

With book debut now 48-hours-old, it’s time to get serious about marketing the title. Thanks for all who asked for my autograph, who sat in on my presentation, and who will take a book, read it and pass it along to budding bloggers looking for tips.

My first title (more to come) is now available on Amazon right here.

Credit: Jayme Soulat — Jay Baer presentation in queue at New South Digital Marketing Conference

4. Get Jay Baer’s New Book & A Final Note:

Another conference scored more in-person connections, and ponderings about the state of marketing at large. While we in social media continue to grow and learn and re-invent, there remain new and small businesses overwhelmed with the future of marketing.

How do we face backward with a rope to tug them along in parallel? That’s the question I’m left with; so many need help and it’s our opportunity and privilege to help businesses grow and take full advantage of social marketing, digital marketing, and big data.

I leave you with that ponderance, and I also leave you with a note to run and pre-order Jay Baer’s new book Youtility. I had the distinct privilege of hearing his keynote, and, ooh-la-lah…Jay Baer has it it out of the park. This latest title of his applies to us all and shows the interconnectivity that social has created with interesting patterns and criss-crosses we’d never know until he points them out.

Order Jay Baer’s new book, Youtility, right here!

Ahhh, it’s so nice to be home! What’s even better is to sit and gel on the content coming out of this fodderiffic conference! See you next year!

The Happy Friday Series: Tunes Of Time

05/17/2013 By Jayme Soulati

What’s a great way to relax and turn off the brain after a long work week? I’ve been known to find some fun things posted online that teach me something, but not work-related.

#1. Watch and listen to this video, and, if you’re old enough, take a trip back in time. (If you aren’t old enough, imagine your parents or grandparents). We’re walking into Montgomery Ward, Wolf and Dessaur, Hills, Gimbles or any number of department stores around the country. You’re making your way through clothes, shoes and cameras on the way to the snack bar or soda fountain, and this music is playing in the background.

You’re familiar with services like Muzak (just purchased by Mood) which now offer a variety of formats to businesses via satellite. From the ’30s through the ’80s, many stores played music from Seeburg jukeboxes. Seeburg jukeboxes rotated through records that ran at 16 r.p.m. There were versions for both in-store and industrial uses, to keep customers and factory workers awake and on the job. Many people still collect and restore these devices. We may think some of the versions of pop songs are horrible, or, we might decide we actually like them!

#2. You’ve no doubt heard songs in languages other than English and maybe even tried to sing along without really knowing the words, let alone what they mean. Here’s how it sounded when a South American band sang the 1960s Kinks hit “A Well Respected Man” on an Argentine version of “American Bandstand.” Making the lyrics sound as close as possible to the English ones without actually knowing them, the teens in the audience loved it!

#3 I lived briefly in Quincy, a few blocks from the Mississippi River in Western Illinois. I commuted to work at a radio station in Hannibal, MO. One day in March the Illinois state offices and schools were closed for a holiday I had never heard of called . What I didn’t know is that there’s a pop song commemorating the occasion. Who’d have thunk?

#4. You know the familiar beginning to “I Love Lucy” the classic TV show that has been running in syndication for decades. What I learned on YouTube was that the original audiences saw a different open, with Lucy and Desi as cartoon characters, and you’d see Lucy and Desi promoting Phillip Morris cigarettes in the open and even in the body of the show as part of the script. Of course, there was the famous Phillip Morris bellboy. I’m not one to try to reach almost 60 years back in time to try to apply 2013 standards about smoking to a 1950s TV show, but I did find this information interesting. If you’ve researched 1950s and 1960s television, you know that even The Flintstones smoked. Incidentally, Desi and Lucy made sure their production company owned the filmed versions of the show and invented the rerun. Embed is disabled with this video but you can watch it here: https://youtu.be/WrvHYUXo–o?t=11s

#5. What if you had a band in West Palm Beach, Florida, during the height of Beatlemania? Why, you’d reinvent yourselves as The American Beetles and tour South America! That’s exactly what this band did, scoring hit records and TV appearances all over Latin America. Some very rare recordings are on YouTube, some as The Razor’s Edge.

So there you have it. Need something to do on a rainy day? Just look up useless, but fun, things on YouTube.

About The Author

Brad Lovett is a radio personality and behind-the-scenes wearer of many hats in the broadcast world of Knoxville, Tenn. He is accessible on his and via and Facebook where he’s most likely lurking and popping in with supportive comments.

Soulati Media On The Street With Greyden Press

05/15/2013 By Jayme Soulati

BOOK! We have book!

Hot off the press is Writing with Verve on the Blogging Journey by Jayme Soulati, available now at the Greyden Press Store. In a parking lot today, Jayme interviews David Braughler of Greyden Press, a hybrid publisher, who helped her bring her 130-page book to market.

See how it all transpired in this interview during which, ahem, Jayme steals the show from David for the first minute.

Anatomy Of Feel-Good PR Stories

05/14/2013 By Jayme Soulati

advocacy.britannica.com

The single-best place to find the single-best headlines in addition to feel-good PR stories is the bottom feature story on the front page of the Wall Street Journal.

Within these pieces are sensational and zany stories about topics you can’t imagine. Today’s story is one of the best feel-good features I’ve seen there in awhile as it melds the rough and tough U.S. Marine Corps with the desert tortoise.

Yes, our nation’s military dual as conservationists. Hard to believe, eh?

The Story

On a training exercise in the deserts of California, in Twentynine Palms to be exact, the troops were charging a hill and shooting at targets until one of the softer-hearted screamed “tortoise alert!” (Those last four words are speculation.)

The exercise ceased and the turtle doctor was called to the scene; he’s part of “a little-known army of biologists and other scientists who manage the Mojave desert tortoise and about 420 other threatened and endangered species on about 28 million acres of federally managed military land.”

When the tortoises are scared, they pee themselves. I’m only telling you that so I can use this word I’ve never seen from the story…”an unplanned micturition can cause dehydration and even death.” (The best explanation for that is the turtle wets the bed, and BTW? My spell check did not like that word.)

So, the biologist shows the Marines how to soak the reptiles in water until they drink enough to carry on. Apparently, these desert dwellers don’t need a drink for about two years, and when they dribble from fear, their supply of water is exhausted.

Elements of a Good PR Story

Let’s look at why this story works for national news:

Endangered species protected on federal reserves
A team of biologists functioning within the military under a bit of secret cover
The Marine Corps doing drills in the Mojave desert
The Marine Corp as conservationists; ceasing all ops until the tortoise families are safely moved to distances away from training sites.
Background about the reptile and its habits (the water factoids)

And, that really good headline tops it off, “The Few, the Proud, the Tortoises: Marines Protect Endangered Species; An Army of Biologists Are on Nature Patrol at Military Bases; ‘Walking Ravioli’

Your Good PR Story

Considering trying for national news with a good media relations professional? Here are some elements you can’t be without:

Hard news with a soft news twist
Current events angle; news that ties in with world affairs
Data: could be new research, patterns of behavior
Third-party Spokesperson: academic, scientist or other expert to vouch for the data
Consumer: Person who receives the service, uses the product with a good story
Company executive: Someone with the Message Map in hand who can present the company in proper light

The final item on your list is to have a professional pitch this to national media. It will be a huge challenge if you try to do it yourself.

By Jayme Soulati