Jayme Soulati, Author at soulati.com

About Google Authorship

02/27/2013 By Jayme Soulati

English: Google+ wordmark (Photo credit: Wikipedia)

By now your byline for any blog post, guest post, or other online published piece should be linked directly with a Google+ profile via Google Authorship. There is so much being written and shared about this topic, and it will not be a rehash here. What you will see are some very smart people sharing insights about Google Authorship that are too good to just let die in my Google+ stream. I’m going to share some thoughts for you in a random way from around the channels. I’d like your call to action to be to establish Google Authorship ASAP for your byline throughout the Interwebz.

About Google Authorship

Establish Google Authorship to claim brand, original content and rank.

This is to attempt to avoid what happened to of when his blog post was scraped. Because he had added a hyperlink to an archived post, he got a pingback from the culprit’s blog.

Having Google Authorship allows the original author to claim dibs on original content; however, according tothe acclaimed Google+ guru (he really is), there is nothing in place with Google + right now that protects any writer from content scraping.

“We need to be careful about overstating the claims of Authorship. In the introductory video Google’s Othar Hansson said that they could use authorship to determine the true author of content, not that they are (yet).

In any case, it doesn’t prevent someone from copying your content, just wouldn’t allow them to outrank you for it. I suspect we will have to wait for implementation of Author Rank for that to be fully in effect,” said Mark in a Google+ thread with Neal, , and me.

Frank Strong, who writes , is credited with alerting me to what’s been happening with recently on the topic.

Back to Neal’s story…when he got a ping back, he rang the alarm bells in his community, and due to the ruckus raised, the offender removed the post (bet they won’t do that again, eh, Neal?)

said in a recent G+ thread, ” I still recommend every blogger to at least include one internal link in each of their blog posts so that if their content does get copied, and it’s often copied as part of blogs automatically importing content through RSS feed manipulation, that at least you get a back link.”

What Google Authorship also does is help rank that author in search for original content all over the Interwebz. Can you say guest posting anyone? How about blogging communities? (Just so you know, is accepting new bloggers; it’s a blogging community I established in 2010 that is ebbing out of dormancy.)

How To Set Up Google Authorship on WordPress Blogs

If you need help setting up Google Authorship, please go directly to After examining four different blog posts sharing perspective on how to synch your WordPress-powered blog with Google Authorship, this one on Tizish by Josh Galvan was the easiest to understand in plain English. It also did not omit any steps like the others did (in re the back-end coding which is explained very well). My pal will attest to the ease with which this tutorial takes you through the steps.

Thanks for indulging my ping-pong sharing on this topic. When I learn so much in one Google+ stream, it’s too rich to toss by the wayside, and I wanted you to learn as I do, too.

Take Social Media Higher With Niche Networks

02/26/2013 By Jayme Soulati

English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Keeping up with the Joness is none too rewarding for companies, especially when it comes to social media adoption.

Most companies look at their peer group to identify what the nearest competitor is up to and then everyone is eventually following suit buoyed by the earliest adopters.

Many of the businesses that jumped in whole hog bright and early earned the most attention from consumers who wanted to engage with smart brands. Companies slower to adopt are finding it more of a challenge to tally likes, RTs, plusses, or followers.

But, all is not lost for the smartest and savviest social media adopters.

In 2012, users on the Interwebz grew 19.2 percent over 2011, according to eMarketer. There were 1.43 billion users on social networks, and we all know that Facebook boasts the first billion.

As adoption levels taper off, users are going to branch out into smaller networks that are more manageable. Inc. magazine shares a story about the pending 2013 backlash in social media adoption and the “emergence of smaller-scale, niche networks.”

Here are ways your company can benefit from the expected 2013 trend:

1. Shore up the big four or five channels and determine which few are the most beneficial relating to the strongest return on investment of money, time, team, and sales.

2. Stay the course with these, and begin to look around for smaller channels that are ripe for brands to engage with.

3. Understand your customers’ behavior and how they use social media. What do you know about consumer behavior patterns?

4. Study up on online behavior; there is a burgeoning field addressing human interactions online. Companies can benefit from this knowledge.

5. Develop programs that reward customers for their loyalty. Imagine a loyalty program on steroids. How many ways can customers be rewarded with simple recognition that ultimately costs the company pennies?

With loyal brand evangelists, companies can reward with a badge for a Facebook page or other profile page. Simple? Loyalty costs only as much as the creativity around implementing the program.

In the Inc. story, several mentions about smaller, niche apps becoming popular showcase where users are heading to get out from the clutter of 1 billion Facebook users:

Path
App.net
NextDoor
Yammer
MindMixer (I like this site on first impression!)

Also in the story, companies were advised to watch, listen and participate with a non-sales approach. The goal for companies is to jump to the next phase of relationship marketing and reap the benefits of the ever-changing online community.

10 Reasons Why Google+ Rocks For Companies

02/25/2013 By Jayme Soulati

There has been so much bogus “Google+ is Dead” banter on the Interwebz, and I’m here to tell every savvy social media adopter that Google+ is the place to be.

Here are reasons why:

1. Google doesn’t have to find ways to monetize. Unlike Facebook, the struggling, always creating new monetization paths public company, Google already has a steady, proven method of making money.
2. Google+ is only the tip of the iceberg for companies’ ability to engage with truly innovative tools, storage, file sending, calendaring, free email and much, much, much more.
3. Let’s not forget the number-one reason — search. Yep, Facebook now has Facebook Graph Search that is supposed to change the course more positively for Facebook, but it’s in its infancy. Google has long established itself as the King of Search.
4. So this doesn’t become a Google vs. Facebook post, here’s one — Google+ communities are the game changer (oops, I guess there have been Facebook groups for a very long time that are successful, too). For brands seeking business audiences, Google+ has raised the bar high.
5. Google+ is not the place where high school buddies and families congregate; it’s where business peeps interact with others sharing solid material.
6. Google+ is not competing with a billion users. The early skeptics are MIA or just adopting. What that means for brands is the ability to get serious Plussers who seek savvy companies with a page built for Google+ engagement.
7. Google+ is seriously a happening channel, at the risk of Twitter. As Twitter sometimes feels like a graveyard (I know this for a fact), Google+ has activity all day long — high energy activity with real human engagement and not just a +1 or forward share.
8. Google+ Communities are now available for company pages. Because a person starts a page, that person should join a Community first to see what it’s all about. Then, with that comfort, launch a G+ Community oriented to the company brand, products, services, or subject matter. No better way to uild loyal prospects and customers.
9. Influencers bare engaging on Google+ all day. When was the last time you saw Chris Brogran on Twitter? Enough said.
10. Google+ is not just a passing fad. Just like early adopters to social media, companies getting on board will pave the way for higher levels of engagement. Please don’t miss the boat!

By Jayme Soulati

Self-Publishing Infographic Via Shawn Welch

02/23/2013 By Jayme Soulati

One of my favorite books of late (for business reading) is APE The Book by Guy Kawasaki and Shawn Welch. These two authors are readily accessible in Google+ Communities, on Twitter chats and via Alltop. Look at this awesome infographic shared by Shawn Welch about the reasons why you should self-publish your book. I’m heeding their collective counsel all the way to Amazon…are you?

And, just so you know, Shawn Welch is author of three books, including: APE: Author, Publisher, Entrepreneur — How to Publish a Book, From Idea to App and iOS 5 Core Frameworks, speaker, iOS Designer/Developer.

The Happy Friday Series: Smiles From Alaska

02/22/2013 By Jayme Soulati

Our The Happy Friday Series continues with a steady stream of guest authors I am so delighted to welcome and appreciate (I hope you do, too). Today, we’re happy to warmly greet Ms. Amber-Lee Dibble aka Alaska Chick aka Pioneer Outfitters (got any more brands I missed, Amber-Lee? Heh, that’s a years-long joke between us smilers.) Amber-Lee is the voice and face of Chisana, Alaska. She lures wild-westers to the remote Alaska expanse of these 50 states with images of wild-game hunting, frozen tundras navigable only by snow machines, and cozy fires with all the kids and hot chocolate. She’s one of the most admirable bloggers I know, and she can spin a yarn…see what she has to say today about happy!

Amber-Lee Dibble

Amber-Lee Dibble Says:

I was invited to Jayme’s #RockHot Happy Friday Series to share a little of the happiness I have found in Alaska.

Now, Jayme really is pretty wiley because she is well aware how much I actually dislike Friday’s in general, but I must admit, this series has given me a few smiles too, so I’ll pay my dues this week.

Happy, happiness, happily.

Despite what stories and fairy tales may lead one to believe, happiness isn’t sprinkled over your aura by magic. It isn’t something that happens to you. YOU, are the magic, YOU are the only one who can create it.

Do you know what makes you happy? Aside from the big deal, the win, the things you’ve worked so hard for, do you know what so many people have forgotten or don’t realize?

The Little Things

It’s the little things. They are called “Little things” because they are so easy, and we tend to take them for granted.

A smile, from a complete stranger, has the power (almost like magic!) to pull a smile from you in return, from a busy and preoccupied mind, worried about the sick children, worried about the bills and if you are going to be late for that meeting you are headed to; that is the power of a smile.

We are taught that we have to work hard, even struggle for what is important in life. A smile is so easy, it’s like breathing, so it must not be important, right? Wrong. A smile is the most powerful piece of magic we have to call our own.

I read an interesting statistic as I was fiddling around the other day, online. It is estimated that we, as humans, have about 60,000 thoughts a day. How many of those, I wonder, are happy thoughts?

There are endless sources of advice on how to be happy and they all have one thing in common; they don’t cost a thing.

Pioneer Outfitters’ Amazing Amber-Lee Dibble

Look For the Bright Side

No matter how bad things can get, tomorrow always comes with another chance. Maybe not a complete “do-over” but with an entire day of opportunity, to do something, to meet someone, to see something, hear something…
Forgive.Yourself and others.

Forgiveness is a HUGE gift. To yourself and to others. Holding something dark inside yourself is like going out and asking for cancer. It eats at you, physically and emotionally. Forgive the pain, forgive the mistake, forgive the bad or evil done. Forgive it all, remember the lesson(s) it taught you and just let it go. Let. It. Go.

Be grateful.

Gratitude is a beautiful thing. Appreciate what you do have. Even if is only that you woke up this morning, remember the whole day could be a downpour of blessings. It is more than saying thank you to someone holding the door, it is a sense of appreciation and wonder to the life that offers you this kindness.

Take care of you.

Yes, I am going to say it. Exercise. People who get outside, breathe, move around, go for a walk, take a ride or work out are happier. Why? Because they feel good. They are healthier. Eating right, resting and exercising makes you feel that wonderful thing called happiness. Your body deserves to be happy too!

Smile!
There are studies that insist that smiling (the movement caused by the muscles in your face) elevates your mood. It is absolutely contagious and smiles cause (yes, causes) happiness and happiness creates more smiles!

And lastly, remember that you are not alone in this thing we call life. There are people just waiting to meet you, waiting for the day to change your life, waiting for the day that you will change theirs.

Be happy. It’s Friday.

P.S. Did you know that there is a small town in Alaska named Happy Valley? There is!