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Soulati-'TUDE!

Blogging For Community Or Clients?

07/30/2012 By Jayme Soulati

By Jayme Soulati, Chicago River, Wendella Boat

It’s summer, and I prefer a laissez-faire approach to blogging that matches my inability to be super productive because, as all of you know, I’m a #MomInSummer with no help.

What that means is the writing of pretty easy blog posts suitable for my community which get everyone thinking (none too hard) and generate a bunch of comments. In addition, I’m not doing too much hard work to add proof points and evidence that my opinion matters as evidenced by big data or research.

Is this a problem?

When I look at the really established bloggers with hundreds of tweets for each post (and often very few comments), it gives me pause. Should I be writing heavier content to impress would-be clients to show I know my stuff in business-to-business social media marketing with public relations? (Had to stuff that key word phrase in somewhere, didn’t I?)

Or, can I go ahead and offer up thinkable topics that align in and around the community while being accessible and sharing ‘raderie that I so love to do? There are times when I am hit in the face with hard business topics, and these require a different approach to writing; that’s when the smarts really show up, and it gets peeps thinking or running away. Comments become fewer, but traffic is there. People don’t often find the need to say anything because, well, I don’t know the because…this has often baffled me…the posts that say a lot about nothing; the bare-your-soul posts; the I-have-a-problem-and-maybe-you-can-help-me posts; the simple-non-thinking-fill-space-posts; seem to ALWAYS get the most comments.

Why?

What does that say about communities? Would people rather alight on a topic that’s airy and fluffy or get fodder that contributes to business topics?

In my thinking about this post, four heavy-hitting bloggers come to mind:

Heidi Cohen

Shelly Kramer

Adrienne Smith

Wonder of Tech

I love these four women who write the same all the time; hard-hitting news, tips, reviews, educational material, and more. I can count on them for good insight, and I can learn from them, too. Laura Click came over the other day and said she knew she was writing for clients and not her peers, and that’s why her comments from peers were fewer than when she launched her blog and engaged her peers more.

What that says to bloggers is a good lesson to heed.

If your blog is lackadaisical in approach, topic, content, goals, then take a look at these five women bloggers and look at their consistency of style. Are you writing for your community or your clients? Do you care?

Filed Under: Blogging 101 Tagged With: Blogging, comments, Community

Canadian Olympic Business, Life Coach Shares Story

07/26/2012 By Jayme Soulati

This post originally appeared August 5, 2011. Figured we’d do a repeat (my first ever) in honor of the Olympics in London this week.

Momaraderie is a sometimes feature I write to recognize an elite bunch of business women who are mompreneurs. I’ve written about several amazing chicas over time, and if you’ve not met them, please stop in to these posts for a refresher. I’d like to introduce you to Kaarina Dillabough, a Canadian Olympic business and life coach.

I am not sure how I met Kaarina Jokinen Dillabough; I believe it was Twitter, and after the first few tweets a fast friendship was born. Kaarina is a mom of several boys and lives in Canada. She also calls her boys, The Beatles, and if you ever Skype with her be sure to ask for a grand tour of her beautiful log home she and her husband (together since 1978) built. On one wall where she finally landed the camera is a tribute to the The Beatles.

What impresses me most about Kaarina is her aptitude for friendships. She is intuitive about business, life and knows when someone needs a virtual hug. She writes a blog that’s fairly new, yet the comments are fast and furious from a variety of peeps. It’s because she’s a darn good writer with amazing perspective about business.

What is more amazing is her storied sports career! She started rhythmic gymnastics when three-years-old, attended the National Ballet in Toronto, ran track and field, competed in artistic gymnastics and played varsity basketball at college.  Her place in the history of Canadian Olympics is rock solid.

Kaarina tells her story…

In 1976, I was selected as part of a team to perform at the Opening Ceremonies of the Olympic Games in Montreal.  Rhythmic Gymnastics was not yet an official Olympic sport, and our inclusion as a demo sport was intended to lay the foundation for its inclusion in the next Olympics.  The experience was almost indescribable.

Our particular team was seated at the base of the Olympic flag until the moment we performed.  I still get goosebumps remembering the march of teams, the raising of the Olympic flag, running in of the torch (for the first time by both a male and female).

After the Olympics, I became the youngest President of a National Sport Governing body for Rhythmic Gymnastics for Canada.  I was proud to have been involved in the lobbying for inclusion of the sport.  Unfortunately, 1980 was a boycott year, and we did not attend the Games.

But we hit Gold in 1984!  Lori Fung, from Vancouver, will forever hold the title of first-ever Gold medalist in the sport of Rhythmic Gymnastics.  I was one of her coaches during her preparation for the World and Olympic Games, and represented Canada at all World, International and Olympic rhythmic sportive gymnastic events in the capacity of Chef de Mission, Coach and CBC colour commentator, with direct responsibility for all team, media and government relations at home and abroad. I prepared all print materials for print and electronic media and was spokesperson for Canadian delegations to public and press at all International Rhythmic Sportive Gymnastic events, including World and Olympic Games, for a 10 years.

I had the honour of doing CBC Colour commentary at the ’84 Games with Ernie Afaganis.

There is a really interesting story about those Games.  We were not expected to win, and we were up against Basketball for air time.  As we commentated live, it was becoming apparent that Lori was going to win the gold.  The event was over, and immediately after, the producer cut to my headphones and said we were going live in 3…2…1

I had to commentate the event as if it was actually happening, with the producer talking me through where Lori was on the floor through my headphones…all the while I was looking at a blank screen.  Pure adrenaline took over, and I don’t know to this day how I held it together.  But when I review the video from that event, you’d never know it wasn’t live.  That is an experience I’ll never forget.

Our first son, David, was born in 1985: our Olympic baby!  When he was just 6 months old, he travelled with me to Spain and Switzerland for the World Championships.  He had his own accreditation, and quickly became the team “mascot”.  When we travelled to Japan, he stayed home with dad, and I wrote him a daily journal, which he treasures to this day.

Five years later, our second son Michael arrived.  From that time on, Rhythmics was behind me, and I was on the bench as an athletic trainer for hockey and lacrosse.  I was the lacrosse Trainer for our 2000 team to the Canadian Championship Minto Cup, and to the Brogden Cup (Canada Vs. USA) in Florida, where we won Gold!

Over 25 years ago, an associate said to me: You know…what you do for athletes, business could really use.  I began to volunteer my coaching services to business owners, long before the moniker of “business coach” came into being.  I soon realized that the skills I possessed were marketable, and I’ve been a business consultant, coach and strategist now for over 25 years, helping business owners to reach higher levels of profitability and prosperity, and working in both the public and private sector with small to medium sized enterprises.  Throughout it all, my family has been my strongest support and loyal fans.

 

Filed Under: Business, Momaraderie & Friends Tagged With: Canadian, Kaarina Dillabough, Momaraderie, working moms

Blogger, Twitter, Triberr

07/24/2012 By Jayme Soulati

You can tweet without a blog; you shouldn’t blog without Twitter, and every blogger needs Triberr.

Oooh, that statement is going to get me in hot water, eh? So many people can’t see the light about Triberr, but have you seen the innovative things happening over there? Triberr is trying to single handedly alter the way we blog, get subscribers, earn traffic and analytics, and so much more.

Most of us were in on the early ground floor when Dino Dogan  and Dan Cristo were accessible with lots of marketing time on their hands to do some fancy  sheep videos with Danny Brown about Klout. Today, Dino and Dan are so famous, they nary have time for us small fry. Kidding. Dino and Dan are still the most accessible chiefs, cooks and bottle washers the blogosphere has ever seen.

I digress.

For those of you bloggers who aren’t on Triberr, think about how hard you work to push out your content. When it’s good content, and you know it, here’s what you have to do:

  • Post to Facebook
  • Post to your Facebook company page unless you’re part of Networked Blogs
  • Post to Google +
  • Post to LinkedIn
  • Post to LinkedIn groups
  • Tweet all day
  • Post to Buffer and Crowdsource
  • Tweet your friends and ask them to stop by to comment

When you have Triberr and belong to a slew of tribes, then your reach is exponential with all the social sharing possible and feasible right from the Triberr platform. And, the cool thing is, when you’re in a tribe with mighty bloggers you get access to their content right away as soon as it publishes.

I was never so glad to be invited to a tribe recently to hob knob with a few big-daddy bloggers I hadn’t been able to bump shoulders with. Once in their tribe, now I can easily comment on their blog after I re-tweet their post from Triberr, and I can come right on back to the Triberr platform and repeat the process as often as I wish with other bloggers.

What Triberr allows is streamlined productivity and each time you head there, new buttons and features and functions are added with that in mind.

Dino and Dan are working on new beta products always – there is a micro-sharing thing that’s interesting and exciting, and there is also atomic Triberr in early beta for testing.

I encourage all bloggers with consistent content to join a tribe. Heck, join mine! I am always seeking some new inspiration in my Globe Spotting tribe where bloggers around the world share posts with others.  I have other tribes I belong to, as well. Need an invite? I have a few bones to spare because Dino asked me to take a survey and the payment was bones – Triberr currency. That was an excellent bribe; took me all of 2 seconds to take the survey.

Confused? Don’t be…it takes a few heartbeats to sign up, and then you reap the benefit of being introduced to new bloggers. You don’t need to automatically share their blog posts — you can select which blog posts you want to push. The thing I love the most is that my favorite bloggers’ posts appear in my Triberr home page, and that’s how I don’t miss anyone.

What’s your thinking? Wanna duke it out? 🙂

Filed Under: Blogging 101 Tagged With: Blogging, Triberr, tribes, Twitter

Do Blog Comments Inspire Blog Posts?

07/23/2012 By Jayme Soulati

Heidi Cohen wrote a thoughtful, tip-oriented post today in honor of Stephen Covey, one of the most incredible business writers of our time with his popular  book, 7 Habits of Highly Effective People. Heidi featured each habit from the late Mr. Covey’s book and then provided an actionable blogging tip alongside.

Here’s Habit 5 along with Heidi’s blogging tip taken exactly from her blog that appears in my mail box:

This Habit 5: Seek first to understand, then to be understood. Start by taking the time to truly listen to others before jumping in to get your point across. Consider what the individual is trying to say, not how your experience relates to the incident at hand. Hear what the person is saying to be respectful and caring. Actionable Blogging Tip: At their heart, many blogs are started to communicate an individual’s perspective on an important issue to him or her. Yet, as its readership increases, the blog’s “ownership” is transferred to its community. This requires bloggers to listen more carefully to the issues upon which their readers are focused and to contribute useful content on those topics. This is best accomplished through the use of blog comments.

This tip got me thinking more than the others she offered – “Yet, as its readership increases, the blogs ‘ownership’ is transferred to its community.”

Has this happened to you as a blogger; does your community control or influence topics you write about based on comments?

Here’s where I’m stuck about this…on a few occasions I’ve been able to glean a follow-up blog post from comments; however, the comments squarely originated in a post I created with my thoughts driving the community to think more provocatively about an issue.

I wish the comment section would drive topics; then, I’d not need to think about what to write on each week. I’m wondering, too, if Heidi gleans topics from her community because she writes such amazing content always relevant and full of teachable tips? This likely works for her type of blog where she is such an expert and knows the content she writes begets questions from her community that thusly drives her to dive a bit deeper into the topic.

So, Soulati-‘TUDE! community, I’d love to hear your thoughts! Do you glean topics from the comment section of your blog? Does your community ask for actual topics for you to cover, or do you take inspiration from a comment and then write about it?

 

 

Filed Under: Blogging 101 Tagged With: blog community, blog topics, Heidi Cohen, Stephen Covey

20 Things To Do Before I Die

07/19/2012 By Jayme Soulati

Smithsonian Magazine Grand Prize Winner By Jia Han Dong

Over drinks last week, we watched the final performances of Johnny Cash on YouTube, and I sobbed in fear knowing the messages he crooned would affect our family one day. Last night I read Smithsonian, June 2012, “The Multiverse of Love,” about Roseanne Cash. Apparently, she is one “of the most gifted singer-songwriters of our time.”

Her songs, according to the article, are “doomy, painfully romantic, intense and dark.” I thought about Johnny Cash who knew his days were numbered when he sang his heart true to meet his maker.

Was he satisfied with his life’s achievements? Would you be?

I have so much to do, and I challenge you to carry this series forward. Write a list of 20 things you still want to accomplish before you leave this world and stamp them on the blogosphere as part of your legacy. I have a hunch why this inspiration (which can be positive or not) hit me, and I’m going to make an indelible mark right here.

In no particular order of import, here are the 20 things I want to do before I die:

1. Learn Spanish

2. Become a glass blower

3. Write my book on the gem markets of the world (I’ve been to many) and one on how to buy colored stones

4. Earn enough income to put my daughter through a Bachelor’s degree

5. Hold my grandchild

6. Play the piano

7. Be a gemologist

8. Find true love via a soul mate

9. Endow a foundation in memory of my sister, Tracey S. Soulati, MD, who died at 36-years-old from rare cancer

10. Attend four grand slam tennis tournaments

11. Travel to Brazil and shop for tourmalines

12. Zipline in Costa Rica above the canopy

13. Rent and RV and drive to the Grand Canyon with my daughter and sisters’ kids

14. Buy a comfortable mountain home with satellite access that could be where I retire, if ever I do

15. Never say good bye to my parents

16.Rid the world of child abusers, child molesters, rapists, abusers of women and drug-addicted moms

17. Travel the world with my daughter

18. Take a Mediterranean cruise

19. Pay off my debt and stay that way

20. Stay healthy enough to pass peacefully without disease or need for costly medical care and without burden to my family

Who’s got a list?

Filed Under: Thinking Tagged With: dying, Johnny Cash, Roseanne Cash

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