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Soulati-'TUDE!

How Do You Manage Negative Blog Comments?

06/18/2012 By Jayme Soulati

This post originally appeared at New England Multimedia  on April 19, 2012.

How can you handle conflict while keeping your cool? Michelle Quillin invited me to share how I manage negative blog comments because she believes I do it differently than others. She ought to know, as I’ve never met a woman other than Michelle who reads and supports so many bloggers. She hears voice, knows style, understands professionalism, and is thoughtful in her own blog comments always bringing different insight on a topic.

Apparently, I stick my neck out when I write. I push the envelope of what’s tried and true and thought to be consensus. I like to poke a hole in someone’s opinion and rabble rouse a bit. I think they call me a bit of rebel.

I shoot from the hip more often than not; my opinions are validated from many sources that gel into the writing. I don’t take valuable time to fact find ad nauseum to write the best, most accurate blog post. If I was publishing a daily newspaper, I would take that approach, don’t get me wrong!

So…I’m getting to my point, promise…when you write as I do explained a bit as above, there are bound to be contrary comments. When I’ve been published on a national level, those comments come fast and furious from people who are total strangers to me and usually writing anonymously. I dread those retorts and experience a range of emotion as a result. Regardless, I have to respond for the benefit of others reading and to also defend myself!

Handling Negative Comments

These tips I offer on how to handle negative comments in your community are true and tried. I’ve been in the hot seat (not always) enough to have developed something that works. It took time, mind you! The first time I fielded a negative comment, I nearly collapsed with angst and ended up letting that anonymous person dictate my control in my house. No more! Perhaps these will help you when (because it will happen) you experience a detraction:

1. Never respond immediately. Let that comment sit there until you catch your breath.

2. Be calm because that emotion will direct your writing.

3. Accept all comments regardless of how they’re written. Thank the writer anyway in spite of the tone of his/her comment.

4. Direct people to your blog’s comment policy. If you don’t have one, you should reference the unspoken rule every blogger has calling for collegiality.

5. From your dashboard, locate the url/email from where the commenter wrote. While that may not be the true identity of the writer, you can tap that information and use it in your reply.

6. There are other ways to check identity of commenters and you can do that by the internet protocol or IP address. You can also Google the exact comment to see if it’s spam. Whois provides identity for domain owners, too.

7. When replying, never address the negative points. Skirt them at all costs. If the comment is so highly offensive, delete it! It’s your house, after all!

8. Invite the commenter to write a guest post and express his/her views.

9. Ask your community for support or send a direct message on the Interwebz calling for people to come to your rescue.

10. Most of all learn from the comment. If you’ve done it really well, ahem, you may get more disagreement than just one comment. Rather than being defensive, stop and think how your post was written and regarded by the readers. In your responses, be appreciative, courteous and take something away from the entire experience.

What experiences can you share about negativity at your house in comments?

 

Filed Under: Blogging 101 Tagged With: blog comments, negativity

Soulati Media On The Street: Davina Brewer of 3 Hats Comm

06/07/2012 By Jayme Soulati

I had the distinct pleasure of meeting Queen D, aka Davina Brewer of 3 Hats Communications fame, in April in Knoxville at Social Slam. In years past, she was the most prolific of commenters gracing our communities with rambunctious, text-driven jargon the likes of no one else. I was delighted and anticipatory of what her IRL self would be; she did not disappoint. As soon as she walked up the stairs I slammed her with a huge bear hug because I was so delighted to finally see her after all of our banter.

Now, let me assure you, she’s a consummate PR professional; founder of 3 Hats Communication (I’ve tried to inquire about that branding and she’s adamant it’s a true fit for what she delivers although I know it’s got to be like 6 hats.)

I snagged her after lunch and invited a spur-of-the-moment chat with Soulati Media (that’s moi) about small business and social media. Take a look; this woman knows her stuff. Watch for what she says about top-down buy-in; do you agree?

 

Filed Under: On The Street, Public Relations Tagged With: 3 Hats Comm, Davina Brewer, Social Slam

Give A Little Love; Get A Little (Link Love)

06/06/2012 By Jayme Soulati

Summer is a time for most moms to scream for help. You’ll see my hashtag frequently: #MomInSummer and others are already on board to feel my pain. There are some moms who love summer; perhaps they don’t run their own business or try to blog three times weekly plus be a mom taxi back and forth to camp.

Because I’m already affected by a serious strain on my time for my blog, I decided to give a little love to my community by compiling a categorical description of bloggers with various bloggers LISTED in each category. That became a spur-of-the-moment blog post,

My goal was pure; my naiveté embarrassing! I knew that recently I had neglected my community as well as visits to bloggers’ houses to comment. I thought this a good way to accomplish several purposes — give a little, get a little.

Alas. Lists are a no-no for bloggers. In comments, Shonali of and Shelly Kramer of each mentioned that lists are a tad offensive due to various and sundry reasons. I didn’t know. The good news is the way I presented the bloggers in the lists was different than just weakly attempting to earn attention; it was a more thoughtful approach oriented to types of writing.

Get A Little

At the same time, when you do put a blog post together with outbound link love, you get some wonderful support in return. In fact, it’s awesome. I was surprised with the number of folks who did, in fact, come on over to share thoughts and ask which category they should be in. That was way cool and felt good because I have been neglectful.

I have to call out here, too. She suggested a new category of bloggers as curators, and I gave her a triple hmmm on that one. What say you? Is curating blogging? I really want to know!

So, here is my take on lists, based on feedback from doing one this week:

1. Do not just list every blogger you know in a blog post. It comes across smarmy and offensive.

2. If you are going to list a bunch of bloggers in a post, ensure there’s a creative way to do that.

3. Understand that people will see right through you if you are only out to get attention.

4. Meanwhile, if the mood strikes you, test it out!

Yes, no, maybe?

 

Filed Under: Blogging 101 Tagged With: Blogging, link love, types of blogging

Six Types of Blogging

06/04/2012 By Jayme Soulati

What type of blogger are you? What do you write about the majority of the time? Here’s what I’ve noticed in the circles I’m in; perhaps you comfortably conform or you’re more of a mashup writer, like me.

  •  Blogger Teaches Blogger. This person continually tries to help other bloggers out of the conundrum that is blogging. It’s not always a conundrum, but it takes a lot of work. We who have been at it more than a  year know and often try to teach new bloggers the ins and outs. You can often find teachings at these blogs and ; #ThatIsAll.
  • Current Events With Twist.   I know that I can find twists and angles at about current events relating to social marketing, media and PR. At , and you can get some goods, too.
  • Family, life and happenstance. To always write about these topics the majority of the time means opening yourself up for peer commentary, feedback, support, ah-hah, and opinion. You can find this style of writing at , , , and houses.
  • Industry specific meanderings. Good bets on high-end industry news are via , with Carolyn Nicander Mohr, PR news with and , plus with some great tech news. One can always count on for copywriting lore Love these bloggers. does a grand job about inbound marketing (and, woah, that man shakes the house when he speaks — like a revival ceremony!)
  • Tips and Counsel. has been morphing his blog the entire time I have read him. Today, he’s back to tips and counsel with some solid experience as proof points.  is oriented to business and entrepreneurship. and shares highly relevant topics every day on just about anything relating to social marketing.
  • Mash Up. Well, I’m putting myself in this category. What strikes me in the moment (typically with a current events twist) is usually what you get. News of the day often gets me all axed up to write, especially when I have an opinion to expound. Then, I sprinkle in a little of this and a little of that. Not the most focused solution, but it works for me!

The big question is not what are you going to write about, but who is it for? Are you attracting folks to your blog you know you need? Is your writing matching up to the goals for your blog? Uhmm, do you have goals?

Who did I miss above? Add your blog here and the category you typically write under!

 

 

 

 

Filed Under: Blogging 101 Tagged With: Blogging, How-To-Blog, types of blogging

Another Facebook Competitor Bites The Dust? Instagram vs. Camera

05/25/2012 By Jayme Soulati

 

Credit: Facebook.com

Today’s news is somewhat disturbing for Instagram lovers such as me and several tens of thousands of others who have loved the app for its simplicity and ability to snap a photo on the run via iPhone and upload while also sharing with connections on Twitter and Facebook in addition to the Instagram stream.

Facebook was apparently already under development with its new Camera photo sharing mobile app, set for launch later today, when it agreed to acquire Instagram for $300 million in cash and 23 million shares (that’s $1 billion). That private bedroom deal made CEO to CEO was quick, quiet and involved few others. It made Instagram founders gazillionaires, too.

Facebook promised the backlashing Instagram fans that it would allow Instagram to stay independent. It is still promising that today; however, one can only imagine the lure by Facebook to win over Instagrammers to Camera.

Looking at the flipside of this issue, hail to Facebook. Here’s what it did well:

1. Directly responded to analysts during its roadshow pre-IPO who said there is no Facebook mobile strategy. (This has plagued Facebook for months, and it was a major risk for the company to go IPO without a solid solution in place.)

2. Literally erased a key competitor from the space with the flip of a button and a few hundred million dollars. No lengthy boardroom chats and discussions, no public back and forth on purchase price and takeover threats, and no grandstanding. Just an honest-to-goodness-back-of-the-envelope acquisition between two wet-behind-the-ears CEOs (well each is under 35-years-old, right)?

3. Proved to new shareholders it means business in creating a solid foundation for success into the future. I’m not sure, however, exactly where monetization of Camera plays out; Instagram is free.

Listen a minute. I can hear the Instagram backlash already this morning as folks in all the time zones west of Indiana awake with their morning coffee. I’ll be signing on to Camera this afternoon when it comes online; I want to be one of the early adopters so I can write again about how well Facebook launches a brand new app to whet the whistle of we would-be professional photographers.

Filed Under: Business, Social Media Strategy Tagged With: Camera, Facebook, Facebook Camera, Instagram, Mobility Strategy

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