Soulati-'TUDE!

No Comments On The Blog!

09/09/2013 By Jayme Soulati

Have you noticed? Fewer and fewer comments are being registered on blogs all over the place. Most comment sections of blogs are like graveyards. Where we used to average 50+ per post, comments are down to a handful.

What Happened to Blog Comments

Triberr happened to blog comments.

Dino Dogan and Dan Cristo have done a miraculous job of automating blog sharing so that now comments happen right in the Triberr dashboard.
No one needs to come to your website any more. No one sees your calls to action in the sidebar of your blog any more. People are using Triberr commenting system, and they are reblogging others’ content to boost traffic at the risk of authenticity.

I don’t fault Triberr for its innovation; I knew that was the path and I also knew I would draw the line as a blogger and not take those extra steps at the risk of higher traffic.

Commenting systems like Google’s and Facebook’s and Triberr’s have happened.

People put in a comment on each of these social channel comment systems and the comment appears on that channel. Engagement happens on that channel; no longer on the blog.

Social shares happened.

Pay careful attention to where you’re earning comments. When you share a post on one of your social channels, more often than not, someone reads the post and then comments on Twitter or Facebook of Google+. All those folks who used to swing by are engaging with you in other places.

Time happened.

People are weary of all the content in their faces day in and day out. People are shutting down and turning off from others’ content because there isn’t time, and there is no obligation, and what’s the ROI?

How To Get More Blog Comments

So, what’s a blogger to do?

Do not become part of the echo chamber. Please find a new twist to amplify your good content!

Consider Cision’s new Content Marketing Suite where you can do #SyndicationAutomation (I coined that hashtag) of your content. Your blog post can get automatically pushed out onto major national content platforms as “related content” much like how I use Zemanta right here on this blog.

With a click and an RSS feed, you simply push your blog content national and amplify. Traffic should happen, according to the case study I read about a company that is using Cision.

Write for Blogging Communities. My friend Mark Harai launched Blogger Beat, and he’s got something really worth looking at. Ask me for an invitation to join forces with a bunch of professional bloggers seeking to capitalize on the power of numbers. You can also get a gig writing for industry outlets, too. Find your niche and get outside of your comfort zone.

Do write compelling content. It has to be different than what others are writing. When you’re a member of Triberr, you get to see who’s writing awesome and who’s writing stinky. Analyze that and change your game.

Supplement your content with other content to fuel your lead generation and digital marketing. You need to write ebooks and decks and share those. You need to use List.ly and Clipsi and make a go of being creative with content.

Video is critical. When was the last time you did some video and showed your face? It’s tough, right? Who wants to look bad on camera, but we’ve all heard how important video really is.

I don’t have all the answers right now. I’ve felt the sea change; have you?

What else should we all be doing to ensure we’re putting our best word forward?

The Happy Friday Series: Without Woofs I’d Be Nothing

09/06/2013 By Jayme Soulati

The first thing that springs to my mind when it comes to happiness is the distinct lack of it in my life between 1986 and 2005. You see, a black dog often followed me wherever I went during those years. Not all the time, mind; but very often. And when it wasn’t there, I was the Three Muskateers: creative, dynamic, intense, a powerhouse of energy, a fighter.

Then the black dog would return, sometimes slinking up upon me, sometimes springing from nowhere.

Now this wasn’t the kind of black dog that licks your ear or comes when you call. No, this was like Winston Churchill’s black dog: a massive depression that sat on my back, suck its teeth into my very core and crushed me dangerously close to the point of destruction at four points during these years.

Early Spring 2004

I used to teach at the university. I’d dedicated all my early adult life to academia, pouring over books, writing, teaching, determined to inspire others just as I found inspiration. But one March morning, having just taught Seamus Heaney’s Midterm Break, it occurred to me that jumping out of my 8th floor office window felt like the right thing to do. The black dog had savaged me time and time again that winter, even though I hadn’t known it at the time, and now he had floored me. In that very moment I didn’t have the strength to fight him off once more. So I decided to put him to sleep, no matter what it took.

I don’t know what it was that got me out of that room; perhaps the experience of having been here or at moments very similar and even worse before. But out of that room I fled and I never went back to the university.

Instead I went home and walked in the forest. At least that’s what I remember.

Sweden can be immensely beautiful as spring rages into life after the long, dark winter. But this year the rain came, weighing everyone down. Still, somehow, I felt a sense of release.

I didn’t know what to do. I didn’t know where to turn. So I kept walking the circle through the forest, trying to lead train the black dog once again, just a five minute walk from where I’m sitting now as I write this.

Eventually he slunk away with some help from a shamen. I dragged myself from my cocoon, translated a couple of books, wrote some articles for the newspapers. I started talking.

I also bought a basset hound.

2013

Anyone who knows me, whether it’s through my podcast, website, or in person will know that my four basset hounds are an enormous part of my life. They sit under my desk as I work. They drag me round the woods every day. Although I’ve been apart from them for a few days here and there, they are pretty much my constant companions. They bring me such happiness.

Watching them smile as they tear through the grass, their loose skin flaying, I want to wrap these moments up and treasure them forever. They are moments of intense happiness.

I’m blessed to have two grown-up step sons in my life, but I never really managed to sort myself out in time to have children of my own so the dogs are my true babies.

I’ve bred 18 pups the nine years I’ve had the woofs. Raising a litter of basset hounds until they’re ready to leave the nest means spending the first three weeks sleeping next to the whelping box, watching that mom doesn’t squash them 24/7 and being able to put life on hold. But I’ve done it and loved every minute of it. These have been moments of great happiness.

And happiness is what I’ve found growing a business, many days spent in my office, connecting with the people that work for and with me and with customers, stoically protected by the floppy-eared angels who’ve helped me keep the black dog at bay. It’s years since I walked with the black dog although I see him on the horizon from time to time.

Still, I couldn’t have built my business without Winnie, Aggie, Tia and Digby.

Being Happy to Share My Story

Being bipolar is both a curse and a blessing. It’s a blessing because sometimes I can feel so energised, so hyper that I really am like the Three Musketeers, able to tackle anything, do anything, conquer anything and that feeds into the immense creativity, determination and passion I run my business and (hopefully) bring to each project we do.

I also know that the subject of mental illness can make people uncomfortable, send them running away; friends, family and customers. Still, I’m always happy to be frank about my story, matter of fact if you will, because people who walk alongside a black dog can function and do succeed. Perhaps not all the time, but often. And that makes me happy.

About The Author

Dr. Jon Buscall runs Jontus Media, a marketing and design agency, out of Stockholm, Sweden. He regularly podcasts about Online Marketing from the Dog House Studio. See the podcasting gear he uses here. Connect with him on Twitter: www.twitter.com/jonbuscall or visit: www.jontusmedia.com. Access his blog here.

Serendipity And The Social Web

09/05/2013 By Jayme Soulati

Spoiler alert: the secret to making people like you on social media is to stop trying to make them like you on social media. Letting go of that desire can cause some amazing things to happen. I was reminded of this principle recently.

One morning I started my day doing two things I do not do enough.

The first was to look through my Twitter stream. Usually I see links to the same articles I find on Triberr, my RSS feed and other content discovery sources. This time was different.

Immediately I spotted a tweet from Jayme with a link to a new post: “Thoughts On Love In Business.” It’s a topic I have blogged about, and I was thinking about it again for another post.

Clicks And Comments

I clicked the link that led to this blog. That’s when I did the second thing I do not do enough.

I left a comment. Just a quick response to the question posed and a “thank you” for opening the discussion. Those two things, a Twitter discovery and a comment, triggered a series of unexpected events that amazed me.

First, Jayme replied to my comment asking me to leave links to the articles I’ve written. Then a chain reaction:

• She read my posts and liked them. A lot.
• She left comments.
• She shared them on Twitter and Facebook.
• We connected on LinkedIn and Facebook.
• She encouraged her community to visit my blog.
• Some community members left comments and subscribed.
• We had an awesome phone conversation the next day.

All of that happened within 24 hours of my leaving that comment. Jayme asked if I’d be interested in writing a guest post about this experience. And so here we are.

Social Media Serendipity

Some would describe this chain of events as the law of attraction at work. Some would call it good Karma. Others would use the word “grace.” Whatever your orientation, the common idea is serendipity.

Serendipity is most commonly defined as luck or good fortune and the aptitude for making desirable discoveries by accident. But when I looked it up, I found a new wrinkle to its meaning.

The word originates from the Persian fairy tale The Three Princes of Serendip whose heroes had a gift for making accidental discoveries of things they were not in a quest for.

Which brings me back to the beginning.

What I learned from this experience is that ‘happy accidents’ can happen on social media when you are not trying too hard to make them happen. When I started the day, I wasn’t on a quest to make power connections or drive traffic to my blog. I didn’t even leave a link in my comment until being asked.

You could argue that is not savvy marketing. But in that moment I was not in a self-promote mindset. I was just following a discovery I stumbled into by accident.

And wow. At the end of the day I got a wonderful lesson on the power of a tweet and a comment to open up serendipitous opportunities on social media.

Thank you Jayme and community.

About The Author

John Gregory Olson is a B2B marketing consultant and freelance copywriter. He writes about marketing strategy and leadership on his blog. Follow him on Twitter @John_G_Olson .

Target Buyer Persona When Writing

09/03/2013 By Jayme Soulati

When you invest in digital marketing school via HubSpot, as I have, what you’re told out of the gate is to know your buyer persona. Now that I understand that phrase better, it makes perfect sense. Quite simply, you need to understand the characteristics and demographic of the person most likely to hire your services.

Define Buyer Persona

What’s not as simple as defining buyer persona is writing to meet those criteria every day. To get there, you have to take a hard, introspective look:

What is your purpose writing blog posts every day, three times weekly or once per week?

If, when you look at a blank screen and see only obligation and weariness, then perhaps your spark for blogging has dimmed.

Instead of looking inward at only you, think about your audience. But, first, think about your business goals.

Bloggers have two paths to take when taking up the virtual pen:

Be a personal blogger and write to share about families, travel, school, emotion, etc.
Become a professional blogger where content is king and drives your business ROI.

It’s not easy making the leap. When a blogger writes solid and educational content with genuine authority on a highly consistent basis, that’s when things begin to happen.

Write For An Unknown Audience

How do you get there from here? You put yourself in the shoes of your buyer, reader, customer, prospect. What sorts of writing do you think your unknown audience wants from you?

You need to be developing #RockHot content every day; it’s imperative to ensure you’re climbing the rungs of the never-ending ladder.
Each of us who has been blogging more than three years consistently and has a goal to optimize a blog for monetization (the elusive), knows there’s a steep learning curve to the next plateau. To differentiate, it’s up to you to deliver content oriented to the reader you have never met.

The content you craft has to answer the question, “Does this blog post entice a total stranger to pay attention to my writing?”
Let’s get back to the buyer persona thing for a minute. In my view, keeping my target audience top of mind when blogging is a challenge. I have an incredible community built over time who are at varying stages of business success, who are personal friends, who are bloggers, who are business owners, and who are not likely to hire my services.

Here’s the rub…for all the people you know in your community, there are five handfuls of people you don’t know. It is these lurkers and occasional readers whom you want to lure back every day you post content.

If you’ve determined the characteristics and demographics of that occasional reader and defined your buyer persona, then perhaps the content you craft for your blog can be tailored to that group of people.

Switching gears to write for the buyer is a challenge for me.

Everything I read, every conversation I have, and each time I listen provides blog fodder for me. Because I want to teach and share my passion and enthusiasm for what I do, writing content to earn new business is where I struggle.

I’m working on it; trying to make the total leap to being a solidly successful business blogger who is regarded for authoritative content. Right now, the rocky path I’m on is exactly right. No one said a learning curve is without a detour, and I need to keep reminding myself that it’s OK to stay true to your school.

What about you…any hot tips to share about why you blog and how you regard your audience?

The Happy Friday Series: Generosity As A Strategy

08/30/2013 By Jayme Soulati

Generosity in Theory

Helping your fellow man is one of the most rewarding things you can do. Unlike traditional monetary exchanges, both parties leave the transaction richer. A Win Win.

It feels as good to give as it does to receive.

Generosity is cultural. We mirror the behaviour of those around us. Generous acts are contagious. Generosity is infectious. Kindness begets more kindness.

Keith Ferrazzi argues not to keep score in his best seller “Never Eat Alone”. It’s so true. To be truly generous it can require you to be less rigorous on how you filter – we need to let more ideas and options into our world so you can be more generous. Not every transaction is designed to bring immediate value. We don’t know who people know, or where a single new connection may lead. Generosity has a lens all of its own. Generosity is a growth strategy, but you need to be committed to generosity for the long haul – don’t expect quick returns.

Ted Rubin has it right with his Return on Relationship #ROR mantra. Investing in relationships pays dividends.

Whilst we should not keep score, we all ultimately have to place some limits on our generosity. We can’t all be generous all day long. We have to somehow choose how and where and why we are generous. We all need to make generosity a strategy. We need to be conscious about how we invest.

Generosity in Action

This week something really special happened that we just had to share.

If you follow our blog, you’ll know we recently created the “content audit” and have since completed audits for 100 top blogs. We have plans to do many more audits, with 30+ requests for audits outstanding (We’ve been offering a free audit for anyone that likes and comments on this slidedeck.

Well, this week I got into a dialog with Jackson Middleton of a kilt wearing Canadian Mortgage Broker from Regina. He had some technical questions about the image customization.

The photo hides the fact that Jackson is a fervent wearer of kilts.

Here’s what’s not shown in the picture above. I think that’s pretty cool!

I apologized that his audit was not ready yet. He was being very complimentary about our content audit project and offered to help complete some audits.

It’s funny, but when people offer, you often don’t take them up on their generosity (we often think people don’t really mean what they say – or we don’t want to feel obliged). I didn’t disbelieve Jackson for one minute, I just didn’t quite get the full force of his intent.

2 minutes later, he reiterated his offer and so I accepted. I dropped what I was doing and shared a batch of blogs and the instructions to complete an audit.

I was truly appreciative and he was only too happy to help. Win-Win.

What happened next was unexpected, intriguing and really rather charming.

Jayme Soulati noticed the list he’d made to audit her blog and wrote a post title “Use List.ly For Gifts And Curation” about how it was a gift.

I know Soulati via social media and I know Jackson via Listly and prior exchanges., but they didn’t know each other. They got into an exchange. In social there is nothing better than connecting your customers.

@kiltedbroker Good Morning! Did you do this @list.ly List.ly about my content?

— Jayme Soulati (@Soulati) August 15, 2013

@Soulati good morning Jayme. I had a great time looking through your last 25 blog posts helping @NickKellet with your Content Card.

— Jackson Middleton (@KiltedBroker) August 15, 2013

It’s funny how it happened as it wasn’t my intent, but connecting customer and cultivating community amongst Listly users is high on my agenda..

This dialog was not planned, and yet this is what social networking is all about – you have to let serendipity into the building. You have to give chance a chance.

Very shortly after, I noticed Merlin Ward was in a dialog with Jackson too. It turns out Jackson’s audit list of Merlin’s posts was Merlin’s top referral source for the day. I’ve know Merlin for ages, but Merlin and Jackson had not previously connected.

@KiltedBroker Jackson, thanks for curating my blog on @listly. You’re in my top 10 referrers today!

— Merlin U Ward (@MerlinUWard) August 15, 2013

@kiltedbroker I’m flattered and appreciate your support!

— Merlin U Ward (@MerlinUWard) August 15, 2013

There’s a trend happening here. It turns out that auditing people’s content is social. Both these connections came about because of a generous act.

Creating engagement is hard and yet here was Jackson making it look like child’s play. Generosity creates more generosity.

I also found the result of creating the audit to be highly social too. It created a lot of engagement and I deepened many of my existing connections, whilst making many new ones too.

What kind of study could you perform for your niche? Do you have a target list of people you’d like to get to know. Have you thought of ways of getting into a dialog with them?

The content audit does a good job of creating engagement and it’s universally applicable in an age where content is king. Would you like to create an audit of 20 bloggers in your domain, city, niche etc.

We all want to discover ways to enhance our content creation machine. The best feedback I’ve heard about the Content Audit is that it’s highly actionable. It makes it easy to see your content gaps and take action to fill them.

What Does This Mean for You?

You could:

Take it local e.g. Canadian Bloggers or San Fran Bloggers
Take it vertical /niche e.g. Compare the content of 20 top email marketing providers (pick a segment relevant to your business)
Take it local and Vetical/niche e.g. Denver Travel Blogs

This post, revised from its first publishing, originally appeared on the List.ly blog by Nick Kellet.

Nick Kellet, someone impressive you should know. Woah.

About the Author

Nick Kellet plays with the future and it plays back. He’s a creator and curator of ideas. Nick believes that passion in the company of friends and community is an unstoppable force. He’s always been an innovator with heartfelt enthusiasm for every new project he touches. As co-founder of List.ly, Nick is actively shaping how people think, feel and experience curation. He believes curation should be as much about listening and engaging as it is about publishing and the tools themselves.

Thoughts About Love In Business

08/28/2013 By Jayme Soulati

If your parents are stilted and unable to hug you with a genuine squeeze and vibration of love, then your journey to love, share love, open your heart to love, say “I love you” with meaning and be secure with that amazing emotion will be unsettled.

Happiness

All around us, there are studies on happiness. Have you read my series here each Friday that began Jan. 11, 2013, called The Happy Friday Series? It consists of your stories about happiness; there are no rules, just an interpretation, recollection, and often therapeutic sharing of life’s journey. Please read a few; here is the list from the first half of the year.

Please also consider writing for the series, as my goal is to get through year end without needing to fill a gap in guest writers.

Happiness research hit academia a few years ago; I still have the Harvard Business Review with happiness on the cover. Another Fortune company is going to find ways to make employees happier as it leads to greater productivity and morale.

Love on the other hand? It’s a sensitive emotion. Does it belong in the workplace? Should you use it to describe your services and products? Will anyone believe you if you do?

Kaarina Dillabough addressed respect as a topic for her post this week. She raises solid points about the lack of respect just about everywhere and mostly the lack of respect in the home. The children shooting adults out of boredom? No respect for life or happiness. I assume also there’s no love in the home or the foundation of the big three – happiness, love and respect.

That’s what the gangs are doing; encompassing and embracing errant children off the street and providing some semblance of security. At the same time the gangsta masters are delivering a foundation of structure and negative reinforcement; however, the flipside at home could be much worse.

Every Creature Thrives On Love

Every single living creature thrives on love. Perhaps it’s attention and love follows. Well, maybe snails don’t thrive on love; I’m not sure! Infants born with drug dependency react to cuddling and a warm embrace. When left alone, they suffer and cry uncontrollably. Heck, infants without chemical dependency thrive with warm and genuine hugs.

Think about someone ill or someone alone in a retirement center? What’s the best way to make them feel loved and secure and together? Hold their hand and squeeze. Feel the love from your heart travel to your hand and theirs. Watch it vibrate with healing energy to their heart and eyes.

Mark Schaefer wrote a post this week on a similar topic. He shared how his rigorous attention to analytics nearly drove his blog to disaster. His new approach is to be more relaxed with his writings and let his heart guide his content. What’s happened? His community found him back with more engagement than before.

So, I ask you…why are you doing what you’re doing today? If you’re unhappy with the results or you feel compelled to stay the course for the wrong reasons, then your heart is hurting. You do not love what you do in business. Love cannot pay the bills, I get it; however, love, passion and compassion are the very foundation of how you show up to others.

Is there a place for love in business?

Can you show it more so people can feel that you’re genuine?

Love comes in many sizes! Because we’re interacting more with perfect social strangers, we can show the love in a variety of simple ways:

Your gesture to someone on Twitter in the morning can be as simple as “Hey, how’s it going? I miss you @3HatsComm!”
You can honor love by thanking someone for a retweet or pingback.
You can pay attention by reading and sharing content.
Comments — always comments (and people have less ability to visit as often as we did). So, coming by to comment or take a survey shows care for your peers.

I’ve often spoken of genuine authority. What that means is subject to your interpretation. It’s not the purchase of Twitter followers; it’s not the grandiose presentation of your wins and successes at the expense of others; nor is it your false massaging of self to build up who you’re really not.

What if, as Betsy Cross always writes, you bared your soul on a scale beyond your comprehension? What if you were able to share one thing so painful right here on this blog and then you began to heal by revealing your inner pain?

The love and support you’d receive would be therapeutic, and you can be assured that I love you until you disrespect me back.

And, so, I ask again…is there a place for love in business?

Indeed.

Only if you truly love yourself first.

The Happy Friday Series: My Happy Place

08/23/2013 By Jayme Soulati

Soulati, Kings Island

When I was a little girl my father would gather us up on Friday nights to take us on a family car ride. When I’d ask where we were headed he tell me we were going to”jedbip” – a word of his own creation.

These rides were the highlight of the week, especially in the summer. The windows down, the cool breeze in my hair and WCAO out of Baltimore, MD with DJ Johnny Dark playing in the background.

I would sing along to every song. From the Spinners to Three Dog Night, I would just sing out my heart and my little brother, Robbie would cover his ears in horror.

Our trips to “jedbip” would take us to every inch of Maryland, the city lights of Dundalk and the smell of Fells Point. We’d pass the sailboats out on the Severn River near the Naval Academy.

Every trip ended the same, a trip to Tastee-Freeze for a chocolate/vanilla swirl soft serve ice cream cone. No trip was complete until you had your cone.

Family Memories

After all these years, I realized that we never did pass a town named “jedbip”.

However, now that I’m older, I have come to realize that “jedbip” was my happy place. It was those car rides with my family that I look back now fondly and remember as being some of the best times of my life.

There was so much freedom in those moments.

The memories my Dad created by gathering us in the car and taking off on those Friday nights. He didn’t have a destination in mind, no particular place to go; he just wanted his family to have a night together. To create memories for us to hold on to when the miles separated us when we were older.

To be able to go back in our minds to remember those rides to “jedbip” and smile about our happy place.

About The Author

Jennifer Olney is the Founder #bealeader™ and CEO of . #bealeader™ is a virtual leadership community and multi-author blog dedicated to changing the game and making a difference in the lives of leaders of today and tomorrow by providing education and knowledge base sharing resources by connection leaders from around the world. Jennifer brings over 20 years of marketing and business development management working with organization from Maryland to Silicon Valley in the startup internet and technology space. You can contact Jennifer on @GingerConsult, LinkedIN and GooglePlus.

Speaking And Presenting Are Brand Builders

08/22/2013 By Jayme Soulati

Jayme Soulati holds her new book prior to presenting at New South Digital Marketing Conference

Nothing new in this headline, right? I mean, everyone must be aware that speaking to audiences of your peers with a presentation that is #RockHot is good for the brand.

Joining a panel as a speaker or being a presenter on a local, regional or national scale do not happen overnight. In fact, it may never happen; some are confined to quarters listening to others in webinars, on podcasts, on YouTube or during Google+ Hang Outs.

That’s OK, too, for every speaker needs an audience.

So, please join me in these two locales and venues as I ply my speaker skills and delight you (I have solid expectations!) with creative insight:

IABC Kentucky & Louisville Digital Marketing Association

On September 10, 2013, I will take the dais at the2013 Integrated Marketing Summit hosted by IABC Louisville and the Louisville Digital Marketing Association.

The best news is about who else you can expect to hear:

Gini Dietrich, of the infamous Spin Sucks and Arment Dietrich and co-author of Marketing In The Round

Heather Whaling, president of Geben Communications and a PR maven extraordinaire who tweets @PRTini (I love that Twitter ID).

Jason Falls, himself a maven (can guys be mavens?) across the great divide of social and digital marketing is the master of ceremonies, the emcee, the guy who put us all together.
I’ve been cursing Jason a lot of late as I attempt to build my deck. He assigned me a topic that is sure to give you pause as it has given me paws.

Jason said, “Jayme, you’re going to speak on how social media integrates across all the marketing channels.” Say what??

And, so the heavy duty thinking began with a new title,

Savvier Social Media Across Blended Marketing.

Please do drive or fly to Louisville for this meeting. It’s not going to be the customary “everyone has to jump on the social media train;” it’s going to be about how marketers can better apply social media throughout integrated disciplines and break down the marketing silos.

Here’s the link with all the deets. With the demise of Social Slam in 2014, this conference is a good one to consider as a replacement. The location is central, the price is right, and ohmygoodness, you’re getting PR Rock Stars in the flesh!

Join Me At ConvergeSouth

Here’s what happens when you write a book, you get invited to present in front of some really cool audiences about the topics you love to write about. At ConvergeSouth October 11, 2013 in Greensboro, NC, I am keynoting the content marketing track.

By now, you know how much I love to generate original content that is #RockHot with more ideas you can shake a stick at. There is no lack of blog or landing page fodder in this house, and I want to share that passion and verve for content with you when I present:

Community Is King; Content Is Queen

Yes, I’m dethroning the “content is king” mantra. I’m getting tired of hearing it for the last 18 months. You know who really deserves the new title, right? It’s you; this community. Without a community or loyal followers, readers and lurkers no social media strategy can be successful.
Put that in your crown and ponder!

Join Jayme Soulati

IABC Kentucky & Louisville Digital Marketing Association, Sept. 10, 2013, Louisville
ConvergeSouth, October 11, 2013, Greensboro, NC

Fashion Brands And Fashionbi Big Data

08/20/2013 By Jayme Soulati

Credit: Fashionbi Newspaper screenshot via https://fashionbi.com

The world’s largest fashion brands are ubiquitous. Every developed country and most every woman within yearns for a stylish handbag by Louis Vuitton, Chanel, Gucci, Hermes, Dior, Prada, or Yves St. Laurent. Across worldwide time zones and language barriers, a high-end and classy handbag requires no translation.

A handbag from either of these brands is more important than just being chic. Women in Hong Kong short on cash are using their hand bags from four global fashion brands as collateral for loans. The girl short on money between pay checks turns over her handbag for authentication via Milan Station Holdings and gets 80% of its value from Yes Lady Finance Co. When she’s able to pay off the loan, she earns back her handbag. The Wall Street Journal had this story Aug. 14, 2013, “Cash Is In The Bag, If It’s Gucci.”

What does that mean for the brand? Each has an iconic statement women want; what that means is the need for a more targeted focus on engaging with the customer and having the customer engage positively about and with the brand, called a net promoter score.
How do brands track and listen on a global scale?

Fashionbi Is Big Data of Fashion

Recently, I had the pleasure of being introduced to Italian startup, Fashionbi. It’s the “complete digital marketing tool for the fashion industry,” with big data and analytics crossing borders and time zones for the world’s global fashion brands. Based logically in Milan, Fashionbi has offices worldwide and is growing exponentially.
Its ability to track social media analytics on Twitter and Facebook via Profiles across the world, including Weibo in Chinese, puts Fashionbi squarely at the forefront of its sector as a company to watch and work with.

Not only can Fashionbi share brand engagement by social media channel, it can also provide deep analytics of content quality and value. I got a look at its dashboard for member users only, and it blew me away. The graphs and charts typical to any users’ dashboard put Slideshare presentations to shame.
When I saw the analytics Fashionbi produces with sleight of hand, I immediately suggested it launch or purchase a digital marketing shop to execute on the big data being produced every minute of every day across every time zone. The wealth of information in Fashionbi’s dashboards requires expert assistance from marketers and public relations to interpret the data and put it into action for fashion brands.

Care to learn more?

Fashionbi on YouTube

Check out this YouTube video, two minutes of polished and well-done by the folks at Fashionbi. Even if you’re not that interested in a high-end handbag from Louis Vuitton, you have to admit, the analytics this company produces is enough to make you slap happy.

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