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How Not To Use Triberr

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This past weekend I created a tribe and was invited into four others; something was in the water! One particular tribe was formed by someone seeking multiple shares of his content, and thus he formed a tribe of 100 “power sharers.”

A handful of my peers are in the group; the other 95 I have not had the privilege of meeting. That’s almost a good thing…you want to be in tribes with people you’ve not yet met so you can read new material, share new content and build on your community.

I accepted the invitation on Sunday; by Monday evening I was exhausted having visited my Triberr stream more than four times that day to stay abreast of the posts that were everywhere from people I didn’t know (and thus could not gauge the quality of their writing).

I began to panic and truly wonder whether I should back out of the tribe and not engage. I thought I’d give it a week to see what happens and tough it out. It’s been a few days, but the volume of content/posts in my Triberr stream is absolutely overwhelming.

Adam Toporek gave me a tip that you can hide people from the stream; I didn’t know that. If there is someone littering the stream with poor-quality content, I’m going to need to check into that little tool.

What’s making me most nervous is my consciousness about being a good influencer. I don’t want to forward schlock; I’m trying to read before I forward; however, it’s impossible for me to read more than the title and the intro.  (There’s a tip to pay special attention to your blog title and the introduction.)

There are definitely peeps writing excellent content in this bunch of 100 bloggers, and there is content I have no interest in. The breadth of content is amazing and having it all in one place is kind of exciting.

I’m getting a glimpse of some cool monetization from the mommy blogger and real estate sales person. I’m seeing ideas for content curation, and reviews by tech geeks, as well as many, many authors trying a go with blogging and book reviews.

What this “experiment” is doing for me is the following:

1. Immediate introduction to a variety of bloggers I don’t know.

2. Testing whether my peers in this tribe truly are power sharers. I’ve shared more of others’ content than they have shared of mine.

3. Getting a Twitter bump; more followers coming on board as a result.

4. Enabling me the opportunity to write this piece more neutrally (which is the right thing to do).

5. Showing me how Triberr should ultimately be used as a best practice.

6. Making me appreciate the tribes I’m in and the ones I’ve created of like-topic bloggers within my peer group and vertical.

7. Giving me a new appreciation for what Dino Dogan and Dan Cristo have built in this channel. We were there in its pre-infancy, and now look at it — astonishing growth and universe of bloggers all in one place.

Triberr comes and Triberr goes…bloggers should NOT underestimate its power to build influence, community, and brand. Trust me, I’m a case study.

Emulate, Collaborate, Create To Drive Blog Success

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Look around at the bloggers who influence you. I’m going to bet they post frequently, lead with news you’ve yet to learn, educate you about some tech thing, and generally fuel oodles of comments and engagement.

There’s something else you should take note of, too:

What new collaborative project are these bloggers announcing of late?

Let me illustrate what I’m talking about:

Gini Dietrich

A favorite blogger, author, speaker and friend extraordinaire Gini Dietrich, of Spin Sucks fame, recently announced her collaboration called The Three Things with Howie Goldfarb and Michael Schechter to run one post each Sunday about something that’s new and is meaningful.

Danny Brown

Danny Brown spins more creativity than anyone I’ve ever seen.  Back in the day, 12for12K was his pet project; it’s how I was introduced to him. Since that time, I’ve been privy to his blog changing focus, changing design, and announcing new collaborations.

His latest is For Bloggers By Bloggers, and peeps can jump in there and ask questions of leading bloggers and gain access to just about any topic.  Danny has other blogs, too, with a band of writers. Don’t forget the recent event in Toronto on social media he just put on.  Here’s a post from one of my favorite search marketing experts, Brankica Underwood.

Mark W. Schaefer

Mark Schaefer has two books under his belt, a smashing success with Social Slam (third year upcoming), and a new collaboration with some big names in Jay Baer, Tom Edison, and Jason Falls called The Social Habit.  His Sunday post shows how Mark gets out of his box to interview  the founder of Storify…a channel I need to look into.

The SMB Collective (shameless  plug)

I’d be remiss not sharing my pet project that began with Neicole Crepeau two years ago and engaged a community of small business owners to contribute posts to The SMB Collective. I’m trying desperately to resurrect this wonderful blog (gosh, where is my time), because it’s an outlet for each of us to focus on business issues and share tips.  Let me make this my call to action for you to join me. Submit a post from the archives with links and an image if you choose, and you can earn some link love.

 

Continuous Creativity 

These are just 3.5 examples of leaders on the ‘sphere who are continually innovating to keep things interesting for themselves, their brand and their community. I could interview them for this piece, but I’m going to do something I rarely like to do, and that’s assume.

Here’s what I think these three blogger leaders are doing:

1. Innovation is a requirement of growth to keep fresh ideas and content in front of an audience and community.

2. With new concepts comes more attention from a wider array of audiences.

3. Without change, the blogging journey would be boring and a community would also get bored.

4. Collaborations help everyone be on top of their game and engage with the smartest minds and close the six degrees of separation forever.

 

What does that say about your blog:

  • If you’ve been blogging 12 months, it’s time to change it up.
  • Ensure you tweak your design every six months or else the landscaping gets stale.
  • Invite more guest bloggers to write and expand your network beyond just your own writing.
  • Do more video or try podcasting. (When you upgrade your technology, you can do podcasting much easier.)
  • Do Q&A with someone you admire or who has a high level of influence.
  • Add calls to action to the blog to encourage people to subscribe and/or download a study, e-book or something.
  • Always have something in the works. There must be a top-secret project you’re working on to drive your creativity?
  • Start  on a small scale and grow from there; people are in your tribes, in your stream, in your network…ask them to collaborate!

 Think first.

Please do emulate the leaders, but engage on a scale that works for you. With more creative juice flowing, you can also boost mojo that leads to long-term success.

The Future of Blogging Is Mobile Technology

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This is post #351; how cool is that?

The future of blogging is mobile technology AND motivated bloggers, that’s my add. This week, I took Mark Schaefer’s blog post about dim lights ahead for bloggers with little that’s new and added my perspective. Read Mark’s post there; read my post here.

In comments, the community heard from both Mark Schaefer and Danny Brown. Each weighed in to put some more insight to what’s around the bend for bloggers.

What they said is too valuable not to make into a post:

Mark suggested he purposely kept his post about what’s new in blogging (July 2012) a bit thin to prompt conversation and chatter about the direction we’re all going. What he clarified in comments on the blog yesterday was more on the influence of mobile technology on blogs.

Mark proffered, “ As smartphones increasingly become our first step to the Internet, the utility of our blogs is eroding day by day. Our beloved medium is becoming harder to read, harder to engage with and less useful – and writing better blog posts won’t change that.”

What he also alluded to is mobile platforms remove the bells and whistles from a blog’s appearance. When people use smartphones and tablets to read a blog, all the widgets and plug-ins in the sidebar disappear. Who we are becomes next to invisible when mobile technology is used.

Enter Danny Brown.

Danny shared fabulous tips in comments I’ll paraphrase and quote:

  • Bloggers are lazy and short-changing their audience.
  • Bloggers have no reason not to be mobile for readers’ convenience and at minimal cost.

“Free platforms like Blogger and WordPress.com already offer great mobile-friendly and mobile-optimized designs, and if you’re on self-hosted WordPress, plugins like WPtouch Pro offer a great solution, too,” said Danny in comments.

“Yet, the best one – and very inexpensive – is a true, responsive design. This adapts your site or blog to whatever browser your visitor comes in on, so it’s not just optimized for mobile for older browsers and different displays.

You can grab a responsive design package from the likes of Studiopress and their Genesis framework and child themes for as little as $80.

If you’re serious about your blog and your readers, go responsive. Don’t look to blogging’s future as being at stake – think about you as a blogger, and your responsibility to user experience,” he concluded.

Responsive Design

According to Wikipedia responsive design is “an approach to web design in which a designer intends to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).”

If you’re really a geek, you may want to try and read the rest of the page after sentence one; I couldn’t make heads or tails about it, but it certainly becomes the question to ask designers of websites and blogs.

Do you do responsive design?

About That Technology

Mark Schaefer will tell you what a scaredy cat I was back in the day when I insisted on tweeting instead of blogging – for a whole year! Mark would try to convince me, and I’d cringe about the technology.

I still hate it because I’ve not mastered it. The things you hear me whine loudest about are the things I fear – big data, analytics, technology, and my new iMac.

Deploy New Plug-ins

What the leaders are saying is for a blogger to grow to the next level, technology is the answer. Go get WPTouch or WPTouch Pro:

From Brave New Code on the plug-in: WPTouch (lifted exactly)

WPTouch automatically transforms your WordPress website into an application-like theme, complete with ajax loading articles and effects when viewed from the most popular mobile web browsing devices like the iPhone, iPod touch, Android mobile devices, Palm Pre/Pixi and BlackBerry OS6 mobile devices.

The admin panel allows you to customize many aspects of its appearance, and deliver a fast, user-friendly and stylish version of your site to touch mobile visitors, without modifying a single bit of code (or affecting) your regular desktop theme.

The theme also includes the ability for visitors to switch between WPtouch view and your site’s regular theme.

Now Available: WPtouch Pro! Totally re-written top to bottom, with a slew of new features like more style, color and branding customizations, themes, 10 languages, more advertising options, Web-Application mode, and more!

Awesome iPad theme support is now available in WPtouch Pro, now at version 2.7!

So, to wrap it up — run and get some new mobile-type plug-ins for your blog; we have to or else Mr. Brown is going to keep calling us lazy critters!

Credit: Brave New World WP Touch

 

 

Who Knows The Future of Blogging?

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There is no one I admire more than Mark W. Schaefer, and we launched on Twitter at the same time…how’s that for forever ‘raderie?

Yet, since his blog post over the summer about what’s new and exciting in blogging and his disillusion about what to expect, the blogosphere is still awash with posts, podcasts and conversation pro and con on the topic.

Last week, Jon Buscall (another dear friend and colleague I met on Mark’s blog back in the day), president of Jontus Media in Sweden, invited me to be his guest for the third time on his podcast. (He’s a phenom in podcasting, you know, and also has an amazing marketing firm in Stockholm).

I have to bring our conversation from audio to my blog and try to help Jon get a better answer. We skirted the issue very well, and Jon wrapped up the show still seeking a spot-on solution for the future of blogging. I think I let him down because my crystal ball predicts that the future of blogging depends on the blogger! That’s you and me.

So, let me try to recap what I circled with Jon about right here:

Mark’s cred is off the chain. As a leader on the Interwebz, it’s his wont to rustle feathers, be a provocateur, and toss about theory that needs proving. When someone of Mark’s caliber suggests there’s nothing new ahead for blogging and the future of blogging looks dim, what does that do for we bloggers ramping up growth plans?

Exactly…the lights go out and passions dim, too.

My Take on Blogging

  • If you listened to any of my podcasts with Jon, you may hear my encouragement and excitement about this channel, also called owned media.
  • Blogging gives each of us the opportunity to control a message, share insight, show personality, build community, influence a brand, and sell.
  • After 12 months of straight blogging three times a week, things begin to happen; trust me, I am speaking from experience. No one should derail the blogging journey unless they just want to take a break and come back, like Mark Harai and Paul Roberts (who just returned last week).
  • I’m not going to amplify my own echo chamber; I’ve written so much on blogging already…my archives are rich with passionate content about blogging.

My answer about the future of blogging is this — stay the course, put in your time, find your voice, build community, and become an expert. What your future is depends on you. Comparing yourself to another bloggers’ journey is like apple and oranges, but it bears no fruit.

Q&A With FeedBlitz CEO Phil Hollows

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I didn’t know what a merry ride of inspiration this last week and more would be when all of a sudden Feedburner stopped distribution of my blog. It was something I didn’t monitor, didn’t care about, and didn’t want to learn; until it was broken. Then it was forced attention; the kind I love to hate.

Miraculously, a direct email campaign arrived in my box from FeedBlitz, “” with an ebook. That was all it took; didn’t care that I had to pay after a 30-day free trial (most things cost something) and didn’t care to do my research for something better. The timing was right and FeedBlitz has a reputable brand.

On my merry-go-round that is still circling, I had the pleasure of getting acquainted with who manages support questions, to my surprise.

A series of posts , and last week launched the Feedblitz series on about 10 blogs with many more conversations about the whole RSS thing. It’s still a confusion for me, but it’s because I’m stomping my feet and trying not to pay attention.

Phil was nice enough to play along with me and answer a few questions for bloggers that don’t know why they need RSS, don’t know why FeedBlitz is so special, and generally are on the fence about migrating from free and dead Google Feedburner to something robust with email marketing and publishing.

Thanks, Phil for taking time from your Sunday to share some thoughts:

Soulati-‘TUDE! — What is RSS?

— RSS is a standard format for producing a machine-readable form of your blog. (Jayme: what does machine-readable mean? That the blog can be read on all devices, desktops, tablets, notebooks and laptops, etc.?)

Soulati-‘TUDE! — Why do bloggers need RSS?

— RSS is the glue that ties your site to other services and platforms, like Facebook, Twitter and LinkedIn. Every service or plugin that takes your posts and makes them appear somewhere else is using RSS to make that happen.

Soulati-‘TUDE! — Should every blogger have an RSS feed?  Why?

— Every blogger already has an RSS feed! All blogging systems produce an RSS feed by default. It’s actually work to disable. And yes, you should publicize it, so that visitors who don’t want to subscribe vie email can add your site to their RSS readers (such as Google Reader) and have your content pushed to them automatically.

Soulati-‘TUDE! — Do you cater to the largest bloggers or do you also realize that small bloggers grow to become big girls and boys?

FeedBlitz –– Every blogger starts with zero subscribers!  We at FeedBlitz welcome people who are just starting out – and we also serve the RSS feeds for some of the best known bloggers around, such as @Copyblogger with hundreds of thousands of subscribers.

Soulati-‘TUDE! — What are your differentiators over other options on the market today?

–– You need to track RSS statistics so you can monetize your blog better. FeedBlitz is the only RSS service offering both RSS feed statistics and email / social media subscription options.

Unlike the only other service with both options, Google’s FeedbBurner offering, which is currently failing to deliver any metrics and is completely unsupported, FeedBlitz is fully supported, continually under development, and has much greater flexibility in terms of RSS and email management.

Soulati-‘TUDE! — Your service charges based on subscribers; Feedburner didn’t. Tell us about cost per subscriber and whether a large blogger with many subscribers might be forking over a lot of cash for the privilege of using Feedblitz.

FeedBlitz — FeedBlitz charges for email subscribers; RSS readers come along for the ride at no extra cost to our paying customers.  FeedBlitz is price competitive with other premium email subscribers, but offers RSS serving and metrics and much more flexibility for blog email subscriptions than anyone.

A full list of features compared to Feedburner is here . As I write, FeedBurner hasn’t produced any metrics for anyone for over four days straight, and is completely unsupported. If you depend on your blog to generate business, and you depend on your subscription service to get your word out, the benefits of a small monthly fee (and working with a partner that respects you and your audience) compared to the current cost of free is surely obvious. If your blog is valuable to you, surely its subscribers should be served by a vendor that values them. (Jayme ponders: EXCELLENT point!)

Soulati-‘TUDE! — Why are you managing support questions yourself? You’re the CEO!  Is that like sweat equity? Or does it also give you the pulse of your customers?

FeedBlitz — I like the Craig Newmark (Craig’s List) approach – get on the front lines, see what’s what. We’re all hands on deck as FeedBurner has imploded. Finally, my being here makes everything real. I care about our clients and their communities and how we make a difference. Standing up and supporting them is a key differentiator. I’m happy to do it!

Soulati-‘TUDE! –– What are the top three reasons a blogger should migrate to your service? i.e. what sets you apart?

FeedBlitz — Support, greater flexibility to reach your subscribers and superior branding.

Soulati-‘TUDE! — Tell me your impression of mid-tier and smaller bloggers — someone in my community suggested your marketing campaign is not tailored to all sizes of bloggers…obviously the largest blogger brings you the most money, but…

— We’re tailoring our messaging right now to people who feel frustrated with and abandoned by FeedBurner. Everyone using FeedBurner faces the same challenges, no matter how large or small their site is. Size, in this case, really doesn’t matter. We want everyone using FeedBurner who wants a better, supported replacement to feel welcome here.

Soulati-‘TUDE! How many subscribers does your blog have? 

FeedBlitz — FeedBlitz News has about 30,000 subscribers, mostly via email.

Soulati-‘TUDE! Do you think subscribers are the de facto metric when it comes to blogging, or how do you measure blogging success? 

FeedBlitz –– Engagement is the winning metric; it indicates quality. I’d take 1,000 committed subscribers over a list with 100,000 people in it but nobody reading what we’re saying any day.

This has been a with Phil Hollows, CEO, of FeedBlitz. Bring on the questions for Phil, Peeps!