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Personal Branding CeeLo Green Style

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I am always inspired with blog fodder in my numero-uno favorite ‘zine, . This month’s edition just graced my kitchen table (yes, it’s always cluttered with reading material I never read), and on the cover is my new fave “hyphenate, a strung-together mash up of titles made mandatory when no single job description suffices.” His hyphenate is ~singer-writer-producer-personality-actor-entrepreneur-mentor-freak.

, aka Thomas DeCarlo Calloway, age 37, graces the cover with Purrfect the Persian (that’s why I like CeeLo, he has great taste in felines) ranked number five in Fast Company’s List of the . What an amazing accolade, and when you read the story , you’ll nod in agreement.

Did you watch ? I DVR’d the entire season (first time ever). This man absolutely cracked me up with his sultry, sexy lady-killer approach alongside his serious appreciation and compassion for his final two contestants on The Voice.  He felt like big brother and big daddy all in one – such a many-faceted hyphenate.

Here is the second reason I was interested enough to write about him today:

“It’s all strategy, a careful cultivation of image through massive exposure, but at its core is a sense of purpose.”

Read that again! How powerful, how spot-on for someone creating a personal brand within the most hotly cluttered industry in the world – Hollywood and the U. S. music scene.

  • Hyphenate. I’ve never seen this word used as a noun, but it goes. Maybe one of the reasons I was compelled to write about is because I feel like a bit of a hyphenate myself; let me try:

PR professional-social media leader-brand marketer-professional blogger-strategist-business coach-writer-creative idea generator-mentor-blahblahblah

Please add yours in comments!

  • . So many years ago, I recognized I was the brand. Companieshired me, regardless of where I worked and what I named my companies (I’ve had two other formal companies).

Reading this piece about CeeLo (I never knew of him prior to watching The Voice) is affirmation that a personal brand must be cultivated every day on all mediums, channels and in a variety of methods.

How do you promote your personal brand? There’s a ton written on this topic; I’ve not read their articles. Taking pointers from CeeLo, I’d suggest a purposeful mix of intelligence, zany fun, sophistication, and professionalism work quite well. For sure, personal branding is not a cake walk. Perseverance helps, and well, making $20 million a year might be somewhat effective, too.

Pink Slime Social Media Blame Game

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Credit: NorthIowaToday.com

Oh, to be a beef producer that has to slaughter 1.5 million more head of cattle and raise prices on poor consumers to accommodate retailers and school lunch programs that no longer wish to add the pink-slime-ammonium-hydroxide-laced additive that makes ground beef leaner.

And, guess who’s to blame? WE ARE!

We are the consumers who sit around all day on social media channels attacking this brand and that brand with our onslaught of detractions to effect change in the corporate world that has been doing the same thing for 20 years to unsuspecting families.

Alas. Social media is the corporation’s nemesis; well, it’s only the nemesis for those organizations that have something to hide, right?

I don’t eat red meat; I’m a flexitarian (look, Microsoft Word doesn’t even recognize that word) – I’ll eat meat on occasion, but I prefer to be a veg head – that’s what I crave (some say it’s because my blood type is A+ … the grades I got in school every day). I digress.

We’re talking about the pink slime debacle that the USDA is saying will cost…WAIT! There isn’t a cost in the Wall Street Journal article today; did that reporter fall down on his job? I bet he tried to get a price tag beyond “effectively slaughtering 1.5 million more cattle” to add to the story.

Hmm, can you put a price tag on healthier eating versus the risk of ingesting ammonium hydroxide filler in cheap cuts of meat sold by lower-value grocers to people without ability to purchase high-priced organic health foods for their families?

So, five governors in states that produce this poorly-labeled-and-pummeled (waahh) pink slime filler are lining up to defend “this unwarranted, unmerited food scare” according to the Governor of Iowa Terry Branstad alongside Texas Governor Rick Perry. They’ve both vowed to eat the product…hurray!

What’s missing from the story that also has the Nebraska governor upended is the number of jobs at risk for suspension of pink slime production (in Texas and Iowa, as well). I’m sure the reporter asked that question, too; after all, this is the Wall Street Journal reporting.

And, so, dear friends and consumers who sit around all day writing blog posts, posting detractions on social media and essentially rabble-rousing the entire population of Americans against an industry that has long functioned without consumer watchdogs…keep on. No sense crying over spilled pink milk, eh?

I, for one, applaud you.

Has The Pinterest Bubble Burst?

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Credit: Jayme Soulati

As soon as I heard about the copyright-pinning snafu from this highly popular new channel, I stopped pinning. As a professional who works with lawyers to protect intellectual property rights (which include all images), I have no desire to get caught up in a copyright mêlée.

I paid attention as the Pinterest founders hammered out their new strategy for pinners, and then yesterday, I just shook my head at the obvious lack of clarity about the entire platform.

The Wall Street Journal on March 27 ran a piece, “In Shift, Pinterest Says to Pin Your Own Stuff.” Indeed.

The beauty of Pinterest as a visually appealing channel has been the freedom to grab an image that resonates, create a board, and share with the world. And it cascades from there…I wonder if the pins I posted with bridges in the rain forest of Borneo came from National Geographic?

Could National Geographic file a lawsuit against every single pinner who posted an image without permission on their boards? Hmmm, I don’t think so, but, it’s not worth the aggravation.

So, in a nutshell, here’s the recap from yesterday’s story in the almighty Wall Street Journal:

  • Self-promotion is now the new normal on Pinterest. Do you recall at all when Pinterest informed companies they couldn’t promote themselves by pinning images of their own products? Guess that’s now a reversal, and companies are encouraged to pin away.

Outcome: Pinterest will become another advertising billboard and followers will likely yawn unless they’re already brand loyal.

  • The best way for us to avoid copyright conflict is to pin material we either create or have permission to use. Really? I don’t know about you, but I’m not sitting around all day creating cool photo-shopped images to share on my boards. Maybe the photos I took of my blooming spring flowers would make a nice Flowers In My Garden board, but who has the time to go to that trouble and for what gain? And, how does one go about getting permission to use an image…if you’ve ever attempted that, you know it’s a nightmare.

Outcome: Pinners’ excitement will wane with the new self-create images mantra and the necessity to get permission.

  • New “Pin Etiquette” rules and principles take effect April 6 and are designed to be simpler, encourage authenticity and invite long-term happiness at Pinterest.

Outcome: I am reasonably astute in legal matters as I manage all litigation for a client. That said, the new etiquette rules have been created to appease all legal teams and for Pinterest’s ultimate survival. What has in fact occurred is a dampening of enthusiasm for pinners to freely pin (with all due respect to the pin-ees) images that delight.

I don’t know about you, but I may withdraw completely from Pinterest to protect my intellectual property. And you?

 

 

 

 

The Apple, The Tree And JCP

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About a month ago, I had a blog post written in long hand to post here and never got around to it. I’m glad I waited; there’s so much more proof that my admiration of all things Apple isn’t just a passing fancy.

Awhile back, I also wrote a little series on creativity. In that series, I wrote about Nest, the new thermostat innovated by former Apple executives. The website was fresh, clean, and sparkling. The product, Nest, is still on my wish list — a thermostat with a brain that programs the temperature in your home for you once you’ve entered a few settings.

Today’s post is about another former Apple executive taking the reins as CEO over at Jacque Pennier or J.C. Penney, Inc. or JCP, as it’s now commonly called in marketing campaigns.

If you’ve not seen the new JCP direct mail campaigns sashaying in your door via snail mail, you’re living under a rock. As soon as I got the first one, I couldn’t put it down; I was so impressed. Inside, within the ads for apparel and other goods, were the typical storytelling snippets introducing sections oriented to demographics.

The major thrust and branding adjustment, though, was how Ron Johnson turned the image of dowdy JC Penney into something fresh; can I almost say sophisticated feeling?

Each mini catalog I get appeals to my sense of color, makes me smile at the vibrant energy coming off the pages, and it has people talking, too. My personal trainer asked me if I knew that JCP has sale dates on the third Friday of the month now and not every day with coupons.

The point to all this is simply, the Apple doesn’t fall far from the tree. Innovation, creativity, making customers excited about mundane products, and turning brands upside down and inside out to rescue them from the horse’s trough is brilliant.

And, the critics had some ho-hum to say, but the company’s stock soared to $38 buoyed by a rosier outlook. I’d say when a former Apple somebody or ‘nother decides to take a job somewhere…uhmm, that’s a trading tip to run and buy some stock, wouldn’t you say?

Pinterest First Impression

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I hem and haw all the way to a new channel; everyone knows that about me. I let the leaders be first movers, ahem, Gini, and I watch and read as they navigate uncharted waters and inform us all. Why not? They’re the leaders! Heh.

And, so, I asked for and received my Pinterest invitation, thank you, Gini, and hopped on. As with anything new, it takes a bit of concentration (no multi-tasking, Kaarina) to figure out. In fact, I read the help questions which I think are helpful (fancy that).

So, here’s the first impression, guys:

Run, do not pass go, do not collect $400 (inflation), and ask for your invite right now (ask me now) to jump onto Pinterest immediately. Can you say addiction? Can you say stairway to heaven? Oy;  we who are engaged are done; turn me over and bake the other side.

 

Why you ask?

>>Visual-ness — the most appealing sensory

>>Personalization with high-level creativity

>>Engagement less serious and more fun

>>Provokes thought and (did I already say this) creativity

From a business perspective:

>>A board (what you create to pin images on) can be about your clients. You can promote clients’ products and services with the images from their websites, etc.  (Companies have a harder time promoting themselves, as you’ve read, but an agency (hands down) will have no problem. I have not researched disclosure yet; Gini, do you know?

>>Blog fodder is amazing. If you want ideas for your features on your blog, have at it. Ubiquitous . Limitless.

>>Business development in a highly creative way. Let’s pick on the Gin Blossom once more here…if you read her profile on Pinterest, you’ll find she’s an avid biker and foodie. When you look at her boards, you see the foods she wants to make in the future. If I were a restaurant and she was a celebrity chef (she is , actually, just find her Tumblr blog), I’d invite her, via an agent of course, to make an appearance in my establishment and prepare a meal under the bright lights of cameras and video, etc. etc.

For me, I took some time understanding how people were using this. But, I won’t do that again, as there doesn’t seem to be a method. As soon as I pushed my first pin, someone I didn’t know re-pinned and another wrote a note. I had to determine access points to respond, and then I continued to complete my first board, “Gems, Gems and More Colored Gems.”  I bet no one knows I want to be a gemologist in the next iteration of moi. I feed my yearning with world travels to gem locales and wheel and deal for another to add to my collection (at least I used to prior to becoming a mom).  Pinterest allows people to see that very personal side of others based on the boards with pinned images. If someone is highly private, then stop on go. Pinterest is NOT for you.

So, ask me for an invite; you will not be disappointed.