Digital Marketing Strategy, PR and Messaging
Being the victim of fraud is one of the most excruciating pains for the psyche. There’s not a moment that passes when you don’t think of yourself as stupid and dumb (probably the very same thing) for falling for it. Especially when the tells were there.
I am a marketing professional. I like to think I’m pretty keen on knowing when something smells rotten. But it was the perfect storm, so let me tell you about it so perhaps you’ll recognize the signs a lot faster than I did. [Read more…]
A man I’ve had the pleasure of meeting IRL a few times goes by name of Shane Rhyne, and he’s a former public relations executive who has gone comedy.
Shane tells me and us about his transition (yes, gents, he is having a mid-life crisis) from PR to comedy which to him is not exactly a flying leap. If you listen to the whole kit ‘n caboodle, you’ll hear a classic joke from Shane and it cracks me up because I laugh at everyone’s jokes.
Shane also shares about overcoming fears about the monsters that are no longer scary, what it’s like to move in with mom and dad, and how he makes it through his new daily grind. [Read more…]
On the AllArminda blog, Arminda Lindsay wrote a post Oct. 23, 2013 sharing this story below about launching her happiness crusade. I extrapolate that blog post right her and make Arminda the subject of this Happy Friday Series. P.S. You can also find her writings at YumVeg.com where vegan food and cooking are her delight.
I had the distinct pleasure of meeting Arminda IRL at ConvergeSouth where I had the opportunity to keynote the content marketing track of that conference. During that time, she permitted me the opportunity to corral her into doing a Soulati Media On The Street (below).
(What I love about this post is that I get to combine my two faves into one — The Happy Friday Series and Soulati Media On The Street!)
Since our face-to-face, we’ve had a session during which we spoke about the journey from personal to professional blogger, and she’s received some homework to rocket launch her goals. I love this woman’s heart and spirit, watch and listen:
On February 13, 2012, I started a 21-day “dopamine challenge” titled Creating Positive. Many of you joined me in that initiative (and it’s not too late to get started) because happiness is year-round and a lifetime journey. While there have been many changes in my life since I first penned that post, one thing is for sure: my heart is still full of gratitude. It’s so full that I keep writing out more and more.
My list is growing and I’m filling up notebooks. Pages and pages of things for which I’m grateful and/or that make me smile and bring me happiness. My list is very personal and unique to my life, as is your list. This is the reason I can pick up one of my notebooks and open to any page and start reading through my list and immediately begin to smile as I am instantly transported to another day, place, and moment in time that ignited a spark of joy in my heart.
Shawn Achor (whose TED Talk inspired me to start my own challenge) writes in his book The Happiness Advantage that
“. . . our attitudes and behaviors don’t only infect the people we interact with directly — like our colleagues, friends, and families — but that each individual’s influence actually appears to extend to people within three degrees. So when you. . . make positive changes in your own life, you are unconsciously shaping the behavior of an incredible number of people. . . . [T]here are nearly 1,000 people within three degrees of most of us. This is a true ripple effect — by trying to make ourselves happier and more successful, we actually have the ability to improve the lives of 1,000 people around us” (p201).
That’s empowering. To me, at least. And I love that by embracing the life I live I have the potential within me to positively impact the lives of thousands of other people. Thousands.
I can’t wait for happiness to find me like some elusive carrot forever dangling at the end of its proverbial stick. You will never reach it if that’s your aim. Your “I’ll be happy when _________ ” will forever evade you.
“Waiting to be happy limits our brain’s potential for success, whereas cultivating positive brains makes us more motivated, efficient, resilient, creative, and productive, which drives performance upward” (Achor 4).
Motivation? Efficiency? Resilience? Creativity? Productivity? Yes, please!
Happiness is now. Happiness is your choice. Happiness is within you.
Come on my happiness crusade and create positive in your life today, tomorrow and always! Will you join me?
Chris Craft
A young up-and-comer is impressing the heck out of the social media marketing sector, and you need to know him.
My distinct pleasure this morning is to introduce you to Christopher Craft, @ChrisQueso, with whom I spent oodles of hours at ConvergeSouth where we both spoke and had the same flight back.
What makes my head spin is everything he’s doing and so much more. He’s an entrepreneur managing his youthful firm, he blogs here and also doing a full-time gig for another employer. As a daddy to two (listen for what I caught him saying in the wee hours pre-conference!), he’s way on the run with three smartphones he totes for each job and the wife.
Did I say he is also a published author of O.P.E.N. Routine, a personal branding book?
Please meet Chris and follow him in all those places. Thanks, Friend!
Today’s special guest comes straight to you from @ConvergeSouth where I keynoted the content marketing track last Friday. I had the distinct pleasure of hearing Ms. Blanca Cobb address the audience of many hundred about her specialty as a body language expert…what?
You need to see this piece right here, as Blanca shares what the heck that means.
She’s one astute and gorgeous lady, and if you’re seeking a speaker for your next event, I fully recommend her with 5 stars…she’s that good.
Find her on Twitter here, on Facebook here, and via her website, TruthBlazer.com.
Say hi to her right now!
 |  |  |
