Digital Marketing Strategy, PR and Messaging
It was about time for a bit of video; I so love this medium, but stink at any of the editing. So, you get me raw and in one take. I’m trying to figure out how to import this into iMovie on the Big Mac, but if I can’t do it in five minutes, then time to move on.
What’s the message today? Three tips to stay the course in two minutes. I’m sensing a bunch of animosity, uncertainty and doubt; this summer hello may put you back on course…I hope so! See what you think!
The last in the series of Social Slam 2012 videos is here, front and center, with Jenn Whinnem, a member of this community and a full-timer at the Connecticut Health Foundation where she indulges in social media. Listen closely (my iPhone 4S was too far from her soft-spokenness) and she’ll inform you about how she made the transition from being on Twitter for personal branding to being on the Interwebz for business and her company.
The foundation she works for has different objectives than a pure not-for-profit; objectives about fund-raising are not what most in the non-profit sector are accustomed to. Jenn’s been writing a bunch to share that information with folks about her foundation; you can see her thoughts more here and here. So, tune in for a few minutes, and listen close!
I had the distinct pleasure of meeting Queen D, aka Davina Brewer of 3 Hats Communications fame, in April in Knoxville at Social Slam. In years past, she was the most prolific of commenters gracing our communities with rambunctious, text-driven jargon the likes of no one else. I was delighted and anticipatory of what her IRL self would be; she did not disappoint. As soon as she walked up the stairs I slammed her with a huge bear hug because I was so delighted to finally see her after all of our banter.
Now, let me assure you, she’s a consummate PR professional; founder of 3 Hats Communication (I’ve tried to inquire about that branding and she’s adamant it’s a true fit for what she delivers although I know it’s got to be like 6 hats.)
I snagged her after lunch and invited a spur-of-the-moment chat with Soulati Media (that’s moi) about small business and social media. Take a look; this woman knows her stuff. Watch for what she says about top-down buy-in; do you agree?
Oh, how I love being behind the camera, even if it is an iPhone 4S. This snazzy little gizmo takes good video with awesome sound quality, too. Here in another installment of Soulati Media On The Street, you have the privilege of meeting Ms. Laura Click of Fly Blue Kite Marketing. She comes to you direct and front and center from Social Slam 2012, the premier event we all just attended IRL (that’s in real life, in case you’re a noob like me).
Laura informs us of ALL her secret and fave channels on the Interwebz…watch for one little brief minute, and you’ll see where she spends most of her time. Thanks for playing, Laura!
In this Soulati Media On The Street segment with Margie Clayman of Clayman Advertising coming to you from Social Slam 2012, Margie waxes poetic about Facebook. She’s one of the most prolific Facebook users I’ve seen, and she bridges personal with business for her firm.
I recommend a listen/watch, and I also recommend a follow. You’ll learn something from this woman because she knows which end is up on the Interwebz! Thanks for playing, Margie!
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