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Clipsi: A New Social Collaboration Tool

08/13/2013 By Jayme Soulati

clipsi-beta-logo.jpgClipsi is a new social collaboration tool currently in beta. I’ve been toying with it and am impressed in the earliest stages with what I see. As someone who makes a total mess of bookmarks (I do not organize), I can see how Clipsi will help me curate, collate, collaborate on a Pinterest-style or Storify-style board the content I want to reference and write about.

I’m excited for my colleague and friend, Neicole Crepeau, who is one of the founders of this awesome tool. Please ask for an invite to the beta in comments below…Neicole?

How would you describe Clipsi?

Clipsi is a collaboration tool designed for business users. It uses the Pinterest metaphor, putting extracts or clips from websites and documents onto an online bulletin board, where people can work with them and discuss them. We’re in the very early stages right now, but our product roadmap involves a slew of features to enable teams to use Clipsi boards as a tool for organizing and discussing content.

Right now, a lot of what I see on your blog is about using Clipsi for marketing. How does that fit with this collaboration idea?

We’re following the familiar model of releasing a free product to gain broad adoption, with a plan to add additional paid versions with richer features. Since user adoption is critical to a young startup with a new product, we built the free version with features that help marketers and content creators. When marketers and content creators use Clipsi to market their content, it increases awareness of Clipsi, too. So, we let people create great boards, clip from their ebooks and content, share the boards and clips broadly, and embed the boards on their own websites. We expect the free version of Clipsi will always be a useful content curation and marketing tool, while also being a useful social collaboration tool.

jon-buscall-clipsi.jpgHow can bloggers use Clipsi, then?

I think there a couple of ways. First, you can create boards for your econtent to give potential readers a “peek inside” of your book or PDF. As well as putting reviews and articles about it on the board. You can embed the boards on your book download page or in blog posts, and encourage reviewers to do the same.

Second, you can create boards to enhance a blog topic. Say you’re writing about PR versus Marketing. You could create a board with clips from PRSA documents and charters, articles on the difference, and forums where debates are happening. These days, we don’t want to make our posts too long, but a Clipsi board lets you provide information, right on your blog post, for people who want to dig deeper. And they can discuss and debate the topic more via the Clips. And, you can keep the board updated, adding new information from time to time, to keep the discussion fresh.

You have a Public Boards page and a Top Boards page. What is the difference and what is the plan for these pages?

Public boards at this point are any boards that are not private. In the free version of the product, you get one Private board (indicated by the lock icon) and that board can only be used and viewed by you. All other boards can be accessed by others and appear on the Public Boards site automatically. In the Pro version, we’ll be offering Private Team boards, where you can invite a group of users to work privately on a board.

Top Boards is a page we manually curate and that only contains boards that meet certain criteria, as outlined on this page: https://about.clipsi.com/how-to-get-on-our-top-boards-page/.

We will definitely be adding categories to both pages in the future, and you’ll be able to specify a category for your board when you create it.

Clipsi lets you curate by clipping sections of a source document or article. Doesn’t this promote more plagiarism?

We’re very concerned about plagiarism. This is fine line that any content sharing platform has to walk. Pinterest had the same challenges, Facebook, etc., which all post clips or excerpts. Like other platforms, our terms indicate that it is up to the user to be sure they are not violating a copyright.

They should ask permission if they are going to clip from a copy of someone else’s document that includes the full content, because it is viewable in our viewer. So, for example, in the case of your book, I had your permission and I removed all pages that I didn’t clip from so that your full book was not available via the viewer. Note that we also have a detailed take-down procedure. We abide by the DCMA policies and follow the procedures it outlines. Anyone who believes their copyright is being infringed can fill out our take-down request form at https://about.clipsi.com/copyright-complaint. We don’t want to encourage that.

Right now, you only allow clipping from documents in Dropbox. What if people don’t have Dropbox?

Dropbox is only the first cloud storage system for Clipsi. We picked it because it is the most widely used system. However, there are other common systems that we plan to integrate with. We have our eye on Box, for instance, as it is focused more on business users, which is our target market. But, we are a new product with a lot of features on our roadmap. So it’s one step at a time.

Embed code for your Verve board

Embed code for Social Media Marketing Data board

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Filed Under: Social Media Strategy, Technology Tagged With: Bulletin board, Clipsi, Collaboration tool, Content Marketing, Dropbox, Facebook, Neicole Crepeau, Pinterest, PRSA, Storify

Why Mobile Apps Make Sense For Your Business

07/29/2013 By Jayme Soulati

mobiletechIf you are in two minds about getting a mobile app to support and promote your business, it is perhaps the lack of proper knowledge responsible for your confusion.

There is a variety of broad questions about app development probably running through your head:

  • Does your business need a mobile app?
  • Why should apps use smartphone technology and nothing else?
  • How should we plan and implement app development?
  • How much should we invest?

Well, here are some answers to some of these questions.

Why Your Business Needs a Mobile App

According to analysts, there are more than a billion smart phones being operated worldwide. Of these, 1.2 billion devices are being used to operate mobile applications at the end of 2013. The usage of applications is expected to grow by 29.8 percent each year and thus amount to 4.4 billion users by the end of 2017.

What is evident from these statistics and general patterns of mobile application usage is:

  • Mobile app technology is here to stay. Creating an app would thus be a long-term investment and not short-term marketing measure.
  • If designed intelligently, mobile applications can help boost brand awareness and affinity.
  • Mobile applications can integrate several business objectives including business marketing, consumer engagement, customer service, promotional activity and more.

Thus, theoretically speaking, mobile applications are, amongst other things, effective business tools that can help an enterprise expand and grow. Having said that, it is also important to highlight that there is a lot which goes into creating an application, which succeeds in its business objectives.

So, unless you are prepared to invest much time, effort and funds into developing a well-functioning mobile application, the probability of obtaining the desired results is fairly low.

How to Go About Mobile App Development

Once you decide to give mobile app technology a shot, you must settle on the platform(s) you’ll be targeting – iOS, Android, Windows or Symbian. The next set of decisions would concern the design and development of the application. To this effect, you’ll have several options:

  • Hire a technical development partner who will provide you with inputs from content experts to create a successful ass pitch.
  • You can contract a technical expert, freelance app developer or an established development agency to make your app.
  • Consider developing the app yourself using Do-It-Yourself development tools that can be used by people who are tech-savvy but not experts.
  • If you want to take things slow, you can enter into the world of mobile apps through advertising on free apps which redirect traffic to your mobile website. Depending upon the consumer response, you can then decide whether to make an app or not.

Budget/Time Required

Clearly, creating an application for your business is a time and money consuming process, that is, if you want to create a good app that is capable of generating the desired result.

In terms of budgeting, there are two cost-cutting measures you may consider

  • One, do not try and implement too many elements of your mobile strategy all at once. Go one at a time based on the outcome and experience of each element that you put into place.
  • Two, consider creating the app yourself or employing amateur app developers instead of hiring costly app development agencies. If the latter option appeals to you more, make sure to have a look at the amateur’s profile and portfolio before employing – you don’t want any ugly surprises later!

With regard to timing, do not look for shortcuts. Expend as much time as required for developing and implementing your mobile strategy; anything done in a hurry is hardly going to bear good results.

About The Author

Vishal Gumber is the founder of Appsquare—an app development company based in Sydney that creates innovative apps, provides part funding for selected app ideas and also helps app developers get funding through its network of Venture Capitalists and Angel Investors.

Image source: https://designbeep.designbeep.netdna-cdn.com/wp-content/uploads/2013/01/mobile-business-app.jpg

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  • The Top 10 Sales Technology Apps
  • How Much Will It Cost To Develop A Mobile Application?
  • Smart Tips for Mobile App Development Part II: The Don’ts
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Filed Under: Technology Tagged With: Android, Angel investor, IOS, Mobile app, Mobile application development, Mobile Web

I Am App Challenged

06/26/2013 By Jayme Soulati

via soulati

via soulati

Really cool bloggers write about really cool apps. They talk about how they use Scrivener (Gini Dietrich) and MarsEdit (Geoff Livingston) and Evernote (Susan Silver) and Trendspottr (Danny Brown) to automate, improve productivity, enhance performance, and any number of other awesome results-driven tasks.

I cringe in shame when I read these lists and tools and apps, for I am app challenged. I can’t get beyond the manual jotting down of headlines for blog posts or tearing out stories from the 37 periodicals that come to my office monthly or putting everything into my brain to organize.  I was never a great Day Planner or Steven Covey organizer, although I love those binders with all sorts of ways to organize and anticipate the date your hair needs coloring.

I am a manual sort of girl, and I really wish I could automate and graduate to the app world.

What’s wrong with me?

Wait, I think I know…it’s all about time. Taking the time to learn how to use another app better than scratching the surface means I have to spend hours doing so. Those hours are critical for me for writing content, working on billable deliverables for clients, and trying to keep the work flowing.

How do people find the time to be an app maven?

I need to learn video production, podcasting, how to install plug ins on my sidebar, manage my blog’s API, and read everyone’s books.

Would learning an app really enhance my productivity? Yesterday, in a frantic search for a new tweet chat tool, I turned to OneQube, a product of Internet Media Labs. While the tweets got sent, the stream never loaded so I had to resort to HootSuite for my 90-minutes as guest of #ConnectChat by @ProfNet, and there was a delay significant enough to cause me distress.

Which apps do you really love and use every day? Convince me to see the light!

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Filed Under: Technology Tagged With: Danny Brown, Evernote, Geoff Livingston, Gini Dietrich, HootSuite, HootSuite - Social Media Dashboard, MarsEdit, ProfNet

CCP Games’ Eve Online And A Media Relations Win

04/29/2013 By Jayme Soulati

EVE Online logo (Photo credit: Wikipedia)

Virtual gaming is nothing I’m familiar about, but how executives of CCP Games tell their story, share messages and a mission statement are. On the eve of Eve Online’s debut of DUST 514, the CCP Games media relations team scored a huge win.

This article in Bloomberg BusinessWeek showcases why and how the company is a phenom in the gaming community. Instead of getting excited about Eve Online, something that’s alien to me, I instead took a look at its similarities with social media. Virtual gamers addicted to Eve, an Icelandic space game, formation of …still in the dark?

This article from BusinessWeek will shed some light on the subject, and it’s a must read.
.

You might read it for any of the following factors:

  • Gamers who live life to play games in a virtual world without governments or rules adopt online personalities often stronger than in real life.
  • Spaceships are built and asteroids are mined for minerals to build the ships. In Russia, tycoons hire kids in real life to virtually mine the asteroids for arbitrage and ship building.
  • A counsel of gamers is selected to meet in person every six months in Iceland with CCP Games, the founders of Eve, to discuss how the game should evolve.
  • Serious relationships are formed in the game. When one of the gamers died in the Benghazi attack on the U.S Embassy and shared his last message with the world whilst playing Eve, thousands of people in the Eve community united and flew their ships to the same quadrant and spelled RIP VILE RAT like space candles.
  • The community raised $127,000 for Sean Smith’s family.

Inside Media Relations

In the midst of this 5-page, single-spaced story in BusinessWeek, the public relations factors are also impressive:

  • The co-founders shared the company mission statement, “To make virtual worlds more meaningful than real life,” and proceeded to give the reporter full opportunity to showcase the culture of CCP that knows its success is due to the 500,000 gamers (more than the population of Iceland) who subscribe.
  • The company has hired a real economist to monitor economic activity of Eve, and numerous economic studies by academics have been undertaken about the world of Eve online.
  •  The company feeds its employees (because food is expensive in Iceland) and families of employees come to eat at the company, too.
  •  The interactivity by the company with the elite Eve counsel occurs over three intense days. The gamers have a voice, and they influence how Eve evolves.
  •  Providing access to customers/game players to media for such an in-depth story is highly unusual for most companies; yet, the story is told primarily from the customer/player perspective.

 

Thoughts About Media Relations

Earning a story the likes of this one is practically a once-in-a-lifetime experience. All the factors for national media relations and the stories media love have to be in place.

Factors for National Publicity

1.    A large corporation with global reach
2.    Oodles of fanatical customers (yes, half-million would be good)
3.    A product like an online game that makes grown men stay up all night and vacation in Iceland in the dead of winter in the dark.
4.    A youthful executive team interested in giving back and opening the doors wide to showcase company secrets.
5.    Customers who do nothing but laud the product

To even begin to get to that point once factors are all secure, you need a Message Map. (I haven’t done a plug in awhile, get ready.)





is a service many types of companies need to launch, re-launch, and re-energize.

I applaud the PR team that earned the story in BusinessWeek for CCP Games. I was so inspired when I read it that I had to write about it when I’m not even a gamer and probably never will be.

Social media is enough of a game for me; yet, I see the similarities between virtual gaming and social media engagement. It’s like playing roulette; the wheel never lands on the same place twice.

What do you think about games, social media, and media relations? Got any stories about your wins you can share?


Related articles
  • ‘EVE Online’ Player Stories Will Turn Into TV Series
  • That’s logical: CCP Games to launch Dust 514 on May 14
  • CCP Games and Dark Horse Team Up for EVE Comic and Sourcebook Projects
By

Filed Under: Media Relations, Technology Tagged With: Bloomberg Businessweek, CCP, CCP Games, Dust 514, Eve, Eve Online, Iceland, Sean Smith

Cyber Security Is The Future

03/28/2013 By Jayme Soulati

All dongles aside, the incident over remarks that included one of those (I had no idea it looked like this for real) by a perky-eared bystander who snapped and posted an image to Twitter of alleged offenders behind her and subsequently jobs were lost over the conundrum (breath), has caused all sorts of crazy cyber-bullying against the female bystander and one of my peers who wrote about the incident.dongle

Still not in the know? You can read all about it:

  • Mark W. Schaefer’s blog post
  • The letter from Anonymous; however, do not go to its website via Google search as it’s completely full of viruses. (I know, I just tried.)
  • A wiki, Geek Feminism, with what appears to be a sequential unfolding of the debacle.

And, you know what really sucks? We don’t know the truth; we don’t know who is ultimately responsible — perhaps it’s Anonymous and perhaps not.

Stop Being Naive

What I do know is that we the people can no longer be naive that what we say online is protected and without recourse; that what we do in public surroundings when involving strangers is innocent. It’s not and it’s not.

The scare tactics of hacker groups are real; it is cyber-bullying extraordinaire. Reputations and businesses that don’t play according to cyber rules are being ruined; it’s survival of the fittest and who can survive a cyber attack?

As I was explaining to Amber-Lee Dibble of Pioneer Outfitters on Google+, it’s time to pick the battles, choose carefully how to tread online, know with whom you’re engaging, and throw caution into every word.

Ever wonder how to fight a cyber-attack during which a website crashes and the spam bots destroy the back end with waves of onslaught? I would not have the financial resources or time to devote to managing this type of crisis; in fact, there’s nothing I would be able to do but call in the troops and borrow from the IRA (that’s not the Irish Republican Army).

In a Facebook discussion today, Ms. Kittie Walker, Founder and President of Indigo Girl in London said, “It takes for people to stand up and stand up en masse to fight that kind of bullying. There are plenty of rival sub-culture organizations fighting against Anonymous, but they are employing the same tactics. The global security services and police are fighting Anonymous and they’ve made some inroads, but for every hacker they arrest, a new one pops up.

What’s the likelihood of the masses standing up to them – not big; they are currently seen as modern day Robin Hoods and those that don’t see them that way may take the road that you did when bullied over a review. So whom do you side with? The Government and their agencies that want to restrict the internet in ways that you can’t even imagine (crushing your business just as surely) or the anarchists. Seems to me to be a bit of a loose-loose situation. (Kittie also mentioned she respects Anonymous and I should be prepared to stand by my research.)

Pick your battles carefully – not just the ones that you can win – but where you can make a difference.”

Fighting Cyber Attacks

Pay careful attention to your passwords. The previous school of thought was to do random characters, yet none of us can remember them. The now school of thought is to take a story, the dog ate my  homework, and use it as your password e.g. DogAteHomeHah. These resources below are worth a read.

Inc. Magazine on Fighting Hacking

Wired Magazine on Passwords/Hacking

Inc. Magazine: Cyberrisk Insurance

Books on Cybersecurity You May Want To Read

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Filed Under: Technology Tagged With: Anonymous, Bullying, Cyber Bullying, Cyber Security, Facebook, Google+, Hacker, Mark W. Schaefer, Online Identity, Twitter

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