When you hear the words, Message Mapping, what comes to mind? In my experience with executives about positioning to external audiences, messaging and the map oriented to a suite of approved messages, is not at the forefront of strategic thinking.
In my new infographic right here, I provide “40 Reasons Why You Need Message Mapping.” See if any resonate, and then perhaps you’ll share on your blog and social channels!
Jayme Soulati 40 Reasons Why You Need Message Mapping #Infographic
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<p><a href=’https://soulati.com/40reasons/’><img src=’https://soulati.com/wp-content/uploads/2014/08/soulati-infographics-01.jpg’ alt=’40 Reasons why you need a Message Mapping’ width=’540′ border=’0′ /></a></p>
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Congrats on the infographic. One thought: you don’t need all 40 reasons; some of these come from quite different places, so it’s important to show that even just a few of these means you have that need. Call it message mapping, call it PR, I consider it all corporate communications which is to say essential business. To wit, this will probably get a link back someday on my “I Can’t Help” post, should it ever get published. It’s many of these same reasons, though not stated quite so nicely. For example: the last one .. if your stuff is that hard to explain, my [PR, social media, comms, messaging, BUSINESS] advice: make better stuff. FWIW.
Hi, Davina! You’re right of course. No one needs to have 40 reasons why message mapping is a strategy b/c even with ONE, they need it! And, I agree…we are needed to help clients “make better stuff!”
How’s things? I have not gotten my mojo back yet…the break has been wonderful; too wonderful!