I am always inspired with blog fodder in my numero-uno favorite ‘zine, . This month’s edition just graced my kitchen table (yes, it’s always cluttered with reading material I never read), and on the cover is my new fave “hyphenate, a strung-together mash up of titles made mandatory when no single job description suffices.” His hyphenate is ~singer-writer-producer-personality-actor-entrepreneur-mentor-freak.

, aka Thomas DeCarlo Calloway, age 37, graces the cover with Purrfect the Persian (that’s why I like CeeLo, he has great taste in felines) ranked number five in Fast Company’s List of the . What an amazing accolade, and when you read the story , you’ll nod in agreement.

Did you watch ? I DVR’d the entire season (first time ever). This man absolutely cracked me up with his sultry, sexy lady-killer approach alongside his serious appreciation and compassion for his final two contestants on The Voice.  He felt like big brother and big daddy all in one – such a many-faceted hyphenate.

Here is the second reason I was interested enough to write about him today:

“It’s all strategy, a careful cultivation of image through massive exposure, but at its core is a sense of purpose.”

Read that again! How powerful, how spot-on for someone creating a personal brand within the most hotly cluttered industry in the world – Hollywood and the U. S. music scene.

• Hyphenate. I’ve never seen this word used as a noun, but it goes. Maybe one of the reasons I was compelled to write about is because I feel like a bit of a hyphenate myself; let me try:

PR professional-social media leader-brand marketer-professional blogger-strategist-business coach-writer-creative idea generator-mentor-blahblahblah

Please add yours in comments!

• . So many years ago, I recognized I was the brand. Companieshired me, regardless of where I worked and what I named my companies (I’ve had two other formal companies).

Reading this piece about CeeLo (I never knew of him prior to watching The Voice) is affirmation that a personal brand must be cultivated every day on all mediums, channels and in a variety of methods.

How do you promote your personal brand? There’s a ton written on this topic; I’ve not read their articles. Taking pointers from CeeLo, I’d suggest a purposeful mix of intelligence, zany fun, sophistication, and professionalism work quite well. For sure, personal branding is not a cake walk. Perseverance helps, and well, making $20 million a year might be somewhat effective, too.