Today, I write from lovely Louisville, Kentucky on site at the IABC Louisville and the Louisville Digital Association conference.
As an invited speaker, the last four weeks have been nothing but thought about the toughest topic Jason Falls could’ve assigned — how social media integrates across the marketing disciplines.
Woah.
What would you say to that?
Exactly.
Everything I’ve read and each social media experience I’ve had have contributed to the content of the deck I present today, called “Savvier Social Media Across The Marketing Blend.”
It is premature to direct you to SlideShare today, as this post was written and scheduled yesterday. I will, however, upload my deck tomorrow for those who couldn’t attend.
I’ll also give you a sneak peak of what’s inside today’s presentation, if you’re reading this in advance!
Companies on Tap
I share examples of the natural connectivity of social media and how professional bloggers can build relationships with global start ups.
Tools for listening are important; can you spot the creative slide featuring this company? I just may be the first person to insert an advertisement in a presentation deck!
J. Crew provides an amazing look at savvier social media and forms the crux for my in-depth example and case study.
My special thanks to Fashionbi for analytics content to make this deck #RockHot!
Microsoft, The Weather Co., and General Electric are thrown in as examples of companies using big data, social media and organizational development to find their way.
The key takeaways?
- Look internally.
- Put every marketing department on the same path from the same start point.
- Nurture internally so everyone can grow.
- Don’t isolate product marketing or frontline sales.
- Focus on social media to feed every marketing discipline.
- Find your brand’s DNA, to quote General Electric, and get passionate.
There will be more to come from today’s presentation.
I wanted to give you just a hint of what’s been keeping my head down and stress levels high.
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Good luck Jayme. I’m sure you will rock it! Looking forward to seeing the deck.
Like John_G_Olson I’m also looking forward to seeing the deck. Just wish I could have been there to support you. Stockholm, Sweden, is so darn far away sometimes.