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Soulati-'TUDE!

Viral Music Video Boosts Brand And Social Marketing Appeal

02/04/2013 By Jayme Soulati

Chicago-Music-Exchange-guitars

Image credit: Chicago Music Exchange on Google+

Knowing how much this community loves music, a story courtesy of Crain’s Chicago Business, shares how some businesses are benefitting from viral video to boost social marketing engagement.

In the January 28, 2013 issue of Crain’s, there’s a section Focus: Social Marketing and a story, “Chicago’s Social Marketing Standouts.” The Chicago Music Exchange owner challenged its staff to create a viral video. Alex Chadwick, a guitarist and salesman, made 100 Riffs (A Brief History of Rock N’ Roll).

Views of this video on YouTube are nearing 4.6 million (at the time of the print story, there were 4.31 million views on YouTube). Total views for the Chicago Music Exchange’s 223 other videos only amount to 6 million.

Elements of Viral Video

What made this video go viral? According to all the experts quoted in the story, the guitarist shows off his technical and musical prowess while taking the viewers through the history of music with 100 recognizable tunes. The video fits right in with the mission of the music equipment retailer, which doesn’t necessarily contribute to its viral nature, but it feels so right.

I absolutely enjoyed that! It’s worth all 12 minutes!

Related articles
  • How to Make A Video Go Viral (Or At Least Increase the Chances)
  • Viral Video Recap: Funniest Memes of the Week
  • Top 10 Brand Viral Videos 2012 (Video)
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Filed Under: Social Media Strategy, Word of Mouth Tagged With: 100 Riffs, Chicago Music Exchange, Rock N' Roll, social marketing, Social Media, viral video, YouTube

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